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包头北奔重型汽车有限公司是由中国兵器工业集团公司、中国北方工业公司、内蒙古第一机械制造（集团）有限公司、中国华融资产管理公司、重庆铁马集团公司、包头市工业国有资产有限公司、山东小峰实业有限公司共同出资组建的国有股份制汽车企业，是80年代后期，国家为改变汽车工业“缺重”局面，打造国内重车品牌，实施“高起点、高标准、高品质”战略决策，全套引进德国奔驰许可证重车生产技术建设的重点项目。

公司累计投资20亿元人民币，建成了具有国内一流的汽车总装、车桥加工、分动箱加工，大型驾驶室覆盖件和车架成型冲压、艾森曼喷漆、车辆检测等大型生产线。2003年北奔重汽实现了在兵器系统内部对重型车的整合以及和山东烟台民营企业合资组成大型客车生产企业，实现了包头、重庆、烟台全国范围内的产业布局，形成了北奔重汽、重庆铁马两个品牌的重型汽车、烟台北奔重汽大客车以及客车底盘、车桥、驾驶室等大部件更加完整的全新的产业链。目前，北奔重汽生产的重车品种已发展到A、B、C三大系列40种基本车型400多个品种的载重车、自卸车、半挂牵引车、改装车、专用车和全驱动车，它以其卓越的性能、强劲的动力、大吨位的装载、豪华的外观、舒适的驾驶广泛应用于、邮政、铁路、公路、港口、石油、化工、水电、林业、消防、银行、部队等行业和部门，并远销伊拉克、埃塞俄比亚、尼日利亚、土库曼斯坦、哈萨克斯坦等国家和地区。

“北奔重卡”作为国内高档重车的知名品牌，依托奔驰技术平台和兵工行业雄厚的制造、设计能力，通过自我研发、匹配国内优质协作件，产品由高档化向具有优异性价比的中高档、中档车型的系列化转变，载重量从8吨至25吨、牵引重量从30吨至60吨，可以满足重车购买者不同需求，公司推出的经济型重车也已溶入主流市场，并深受客户亲睐和欢迎。

在重车市场竞争异常激烈的形势下，公司新一届领导层审时度势，科学布局，确定了公司的三步走规划，对经营方式进一步转变，营销模式也由单一的直销变为直销和经营商代理销售相结合的市场型模式，不断完善营销网络建设，并对产品结构进行调整，提高市场运作能力，北奔重汽开始向着经营规模化、组织结构集团化、管理信息化方向快速前进。

Baotou beiben Heavy Duty Automobile Co., Ltd. is a state-owned joint-stock automobile enterprise jointly invested and established by China Ordnance Industry Corporation, China North Industry Corporation, Inner Mongolia No.1 machinery manufacturing (Group) Co., Ltd., China Huarong Asset Management Company, Chongqing TieMa Group Co., Ltd., Baotou industrial state-owned assets Co., Ltd. and Shandong Xiaofeng Industry Co., Ltd. It is 80 years old In the later period of the new era, in order to change the situation of "lack of heavy vehicles" in the automobile industry, build domestic heavy vehicle brands, implement the strategic decision of "high starting point, high standard and high quality", and fully introduce the key projects of heavy vehicle production technology construction with German Benz license. With a total investment of 2 billion yuan, the company has built a large production line with first-class domestic automobile assembly, axle processing, transfer case processing, large cab cover and frame forming stamping, Eisenman painting, vehicle testing, etc. In 2003, beiben heavy truck Co., Ltd. realized the integration of heavy vehicles within the weapon system and the joint venture with Yantai private enterprises in Shandong Province to form a large-scale bus production enterprise. It realized the industrial layout of Baotou, Chongqing and Yantai nationwide, and formed two brands of heavy vehicles of beiben heavy truck and Chongqing TieMa, Yantai beiben heavy truck bus, bus chassis, axle, cab and other major parts A more complete and brand new industrial chain. At present, beiben heavy truck has developed into more than 400 types of trucks, dump trucks, semitrailers, refitting vehicles, special vehicles and full drive vehicles of 40 basic models in three series a, B and C. with its excellent performance, strong power, large tonnage loading, luxurious appearance and comfortable driving, it is widely used in post office, railway, highway, port and stone Oil, chemical, hydropower, forestry, fire protection, banking, military and other industries and sectors, and exported to Iraq, Ethiopia, Nigeria, Turkmenistan, Kazakhstan and other countries and regions. "Beiben heavy truck", as a famous brand of domestic high-end heavy vehicles, relies on the strong manufacturing and design capabilities of Benz technology platform and the military industry, through self-development and matching of domestic high-quality cooperative parts, the product changes from high-end to the series of high-end and medium-end models with excellent cost performance, with a load capacity of 8 tons to 25 tons and a traction weight of 30 tons to 60 tons, which can meet the requirements of heavy vehicles With different demands of buyers, the economic heavy vehicle launched by the company has also been integrated into the mainstream market, and is favored and welcomed by customers. Under the situation of extremely fierce competition in the heavy vehicle market, the new leadership of the company reviewed the situation, made a scientific layout, determined the three-step plan of the company, further changed the business mode, changed the marketing mode from a single direct selling to a market-based mode combining direct selling and agent sales of the operator, constantly improved the construction of marketing network, adjusted the product structure, and improved the market In terms of operation ability, beiben heavy truck started to move towards the direction of large-scale operation, collectivization of organizational structure and informatization of management.

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