娇兰佳人品牌怎么样 申请店铺

娇兰佳人是中国本土规模较大的化妆品零售连锁，成立于2005年，总部设在广州，在广州、北京、上海、成都、重庆、武汉共设有6大分公司。截止2013年12月31日，娇兰佳人在全国共开设721家门店，拥有800多万会员，日均接待顾客30多万，门店遍布广州、深圳、长沙、武汉、南宁、上海、杭州、南京、北京、天津、石家庄、包头、沈阳、成都、重庆、贵阳、西安等一、二线城市。至今，娇兰佳人拥有800多万会员，平均每天接待30多万顾客。据尼尔森早在2009年在北京、重庆、广州三地调研的数据显示：娇兰佳人的总体知名度达67%，品牌忠诚度达到55%，品牌美誉度达到64%。

娇兰佳人经营八大品类，超过10000多个单品。包括面膜、护肤品、彩妆、身体护理品、美发护理品、男士护理品、化妆工具、日用品。荟萃了欧莱雅、欧珀莱、资生堂、玉兰油、妮维雅、强生、曼秀雷敦等等几乎所有大众喜爱的知名化妆品品牌，以满足不同区域，不同门店的消费需求。娇兰佳人跟宝洁、欧莱雅、联合利华、曼秀雷敦、资生堂、强生、妮维雅、日本科玛、韩国科玛、意大利莹特丽、意大利莹特菲勒、日本东彩、日本东色等都建立了战略合作关系。携手供应商，不断创新，满足消费者需求是娇兰佳人不变的经营理念。

娇兰佳人加盟优势

1、娇兰佳人是中国本土规模最大的化妆品零售连锁。

娇兰佳人创始于2005年，总部设在广州，在广州、北京、上海、成都、重庆、武汉共设有6大分公司。截止2014年9月31日，娇兰佳人在全国共开设906家门店，遍布广州、深圳、长沙、武汉、南宁、上海、杭州、南京、北京、天津、石家庄、包头、沈阳、成都、重庆、贵阳、郑州、西安等一、二线城市，现拥有940多万会员，是中国本土规模最大的化妆品零售连锁。

2、8大品类，10000个单品

娇兰佳人经营8大品类，超过10000多个单品。包括面膜、护肤品、彩妆、身体护理品、美发护理品、男士护理品、化妆工具、日用品。荟萃了欧莱雅、欧珀莱、资生堂、玉兰油、妮维雅、强生、曼秀雷敦等等几乎所有大众喜爱的知名化妆品品牌。
娇兰佳人跟宝洁、欧莱雅、联合利华、曼秀雷敦、资生堂、强生、妮维雅、日本科玛、韩国科玛、意大利莹特丽、意大利莹特菲勒、日本东彩、日本东色等都建立了战略合作关系。
携手供应商，不断创新，满足消费者需求是娇兰佳人不变的经营理念。

3、强大的采购体系

规模性扩张锻造了娇兰佳人强大的采购体系。规模统一采购，不仅保证了娇兰佳人货品的质量和多样化，而且增强了娇兰佳人谈判的话语权，获得供应商，特别是主流品牌供应商的价格体系支持，从而有利于扩大门店运营空间，保障加盟商的利益。

4、店铺形象3.0

自2010年第二代形象推出后，娇兰佳人一直致力于形象的创新和改进，推动形象不断升级，为消费者营造舒适、明快、亲切的购物环境。2014年，娇兰佳人计划推出第三代门店形象系统，不断改进和优化消费体验。

5、7000家加盟店

娇兰佳人的愿景，是到2020年开店达10000家，其中7000家加盟店，成为中国老百姓生活的一部分。

二、加盟支持

1、专业的寻铺指引及店铺评估：公司给到意向加盟商找铺的具体要求、方法和开店的目标区域，另外对加盟商找到的铺面进行实地考察、评估，给到客户专业的意见。在不符合要求的铺位不允许开店。能够在一定程度上减低加盟商的投资风险。

2、开业指引：指导加盟商招聘员工、组建团队，安排新员工到就近的直营店实习，主管店长到广州总部、直营店学习锻炼；指导加盟商装修、配货。

3、长期、专业的培训支持：每月从产品、销售技巧、产品陈列、售后服务、顾客沟通等多方面，对加盟店老板、员工进行专业和系统的培训。

4、低价、齐全的货品供应（超级低价、正货保证）：公司提供品种齐全、低价的货品，保证了加盟店的货源、合理的货品结构及空间。

5、货品管理支持：公司提供专门的软件操作系统，保证了加盟商能及时了解货品的进、销、存情况，方便对货品进行管理。

6、促销策划支持：公司多年来积累了丰富的门店营运经验，为加盟店提供全年17档以及店庆的活动促销方案。加盟店只要按统一标准执行就可以了，加盟商省心省力！

7、促销宣传、广告支持：公司会按档期、店庆活动内容，统一设计制作促销品、物料，加盟店统一使用。公司还会另外做一些广告或公益活动，宣传娇兰佳人品牌和产品。

8、营运管理支持：每月公司加盟部组织一次加盟店营运会议，邀请各加盟店老板、店长参加，从运营店铺角度进行沟通交流，及时解决加盟店的实际问题。加盟部每周和加盟店店长保持密切沟通，及时了解加盟店的经营状况，同时给予相应的帮助。根据加盟商的实际需要，公司可以适当给予一些人员支援（一般从直营店里面抽调），以解决加盟店的突发问题。

Guerlain beauty is a large-scale cosmetics retail chain in China. It was founded in 2005, with its headquarters in Guangzhou and 6 branches in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing and Wuhan. As of December 31, 2013, Guerlain beauty has opened 721 stores in China, with more than 8 million members and more than 300000 daily customers. The stores are located in Guangzhou, Shenzhen, Changsha, Wuhan, Nanning, Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Shijiazhuang, Baotou, Shenyang, Chengdu, Chongqing, Guiyang, Xi'an and other first and second tier cities. So far, Guerlain beauty has more than 8 million members and receives more than 300000 customers every day on average. According to the data of Nielsen's survey in Beijing, Chongqing and Guangzhou as early as 2009, the overall popularity of Guerlain beauty reached 67%, brand loyalty reached 55%, and brand reputation reached 64%. Guerlain beauty operates eight categories, more than 10000 single products. They include facial mask, skin care products, make-up, body care products, hair care products, men's care products, cosmetic tools and daily necessities. It gathers all the famous cosmetics brands loved by the public, such as L'Oreal, opal, Shiseido, Olay, Nivea, Johnson & Johnson, mentholeton, etc., to meet the consumption needs of different regions and stores. Guerlain beauty has established strategic cooperation with P & G, L'Oreal, Unilever, mansuredon, Shiseido, Johnson & Johnson, Nivea, KOMA in Japan, KOMA in South Korea, yingteli in Italy, yingtelfile in Italy, Dongcai in Japan, dongse in Japan, etc. Join hands with suppliers, constantly innovate, and meet the needs of consumers is the constant business philosophy of Guerlain. Guerlain is the largest cosmetics retail chain in China. Founded in 2005, Guerlain beauty is headquartered in Guangzhou, with 6 branches in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing and Wuhan. As of September 31, 2014, Guerlain beauty has opened 906 stores all over the country, covering Guangzhou, Shenzhen, Changsha, Wuhan, Nanning, Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Shijiazhuang, Baotou, Shenyang, Chengdu, Chongqing, Guiyang, Zhengzhou, Xi'an and other first and second tier cities. Now it has more than 9.4 million members and is the largest cosmetics retail chain in China. 2. There are 8 categories and 10000 single products. Guerlain beauty operates 8 categories and more than 10000 single products. They include facial mask, skin care products, make-up, body care products, hair care products, men's care products, cosmetic tools and daily necessities. Gathered L'OREAL, AUPRES, Shiseido, OLAY, NIVEA, Johnson, Mentholatum and almost all popular famous cosmetics brands. Guerlain beauty has established strategic cooperation with P & G, L'Oreal, Unilever, mansuredon, Shiseido, Johnson & Johnson, Nivea, KOMA in Japan, KOMA in South Korea, yingteli in Italy, yingtelfile in Italy, Dongcai in Japan, dongse in Japan, etc. Join hands with suppliers, constantly innovate, and meet the needs of consumers is the constant business philosophy of Guerlain. 3. The large-scale expansion of a strong procurement system has forged a strong procurement system for Guerlain. Unified procurement in scale not only ensures the quality and diversification of goods, but also enhances the discourse power of negotiation of Guerlain and gets the support of price system from suppliers, especially the mainstream brand suppliers, so as to expand the operation space of stores and protect the interests of franchisees. 4. Store image 3.0 since the second generation image was launched in 2010, Guerlain beauty has been committed to image innovation and improvement, promoting image upgrading, and creating a comfortable, bright and friendly shopping environment for consumers. In 2014, Guerlain beauty plans to launch the third generation store image system to continuously improve and optimize the consumer experience. 5. The vision of the 7000 franchise stores is to open 10000 stores by 2020, 7000 of which will become part of the life of the Chinese people. 2、 Franchise support 1. Professional shop finding guidance and shop evaluation: the company gives the specific requirements, methods and target areas for the intended franchisee to find a shop. In addition, the company conducts on-the-spot investigation and evaluation on the shop found by the franchisee, and gives professional opinions to customers. It is not allowed to open a shop in the unqualified berth. It can reduce the investment risk of franchisees to a certain extent. 2. Opening guidelines: guide franchisees to recruit employees, set up teams, arrange new employees to practice in the nearest direct stores, and the store manager in charge to study and exercise in Guangzhou headquarters and direct stores; guide franchisees to decorate and distribute goods. 3. Long term and professional training support: provide professional and systematic training to the owners and employees of franchise stores in terms of products, sales skills, product display, after-sales service, customer communication, etc. every month. 4. Low price, complete goods supply (super low price, positive goods guarantee): the company provides a full range of low price goods, ensuring the supply of franchise stores, reasonable goods structure and space. 5. Product management support: the company provides a special software operating system to ensure that franchisees can timely understand the purchase, sale and storage of goods, and facilitate the management of goods. 6. Promotion planning support: the company has accumulated rich experience in store operation for many years, providing franchise stores with 17 sales promotion programs and store celebration activities throughout the year. Franchise stores as long as the implementation of a unified standard can be, franchisees save effort! 7. Promotion and advertising support: the company will design and produce promotional products and materials in a unified way according to the schedule and store celebration activities, and the franchise stores will use them in a unified way. The company will also do some other advertising or public welfare activities to promote the brand and products of Guerlain beauty. 8. Operation management support: the franchise Department of the company organizes a franchise store operation meeting once a month, invites the owners and store managers of each franchise store to participate in the meeting, communicates with each other from the perspective of operating the store, and solves the actual problems of the franchise store in time. The franchise Department keeps close communication with the manager of the franchise store every week, understands the operation status of the franchise store in time, and provides corresponding help. According to the actual needs of franchisees, the company can appropriately provide some personnel support (usually from the direct store) to solve the sudden problems of franchisees.

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