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FION品牌始创于1979年，名字源于法国一条著名河流LeFion，它流经盛产顶级香槟之地——Champagne-Ardenne。这个散发着淡淡香槟气味的名字，不仅赋予了FION品牌高尚典雅的品牌内涵，更展示出如香槟泡沫般细腻讲究的品德工艺。

三十多年来，FION的专业设计团队一直保持对工艺、质量的寻求。FION品牌理念-“真我演绎”(“TheWayYouAre”)倡导女性应当拥有自己的时尚主意，保持品德请求，给予理解品德生涯的当代女性独一无二的时尚品味，转达了新时期女性寻求自我、个性的生涯态度。

发展历史

八十年代早期，FION开端进入日本市场，并在这个重视品牌品德与时尚潮流的市场大受欢迎，产品的质量和设计作风再次获得了认同。从此，FION的产品设计在保存了欧洲高尚豪华的设计元素之外，同时融入了东方女性爱好的元素，发明了东西方联合的奇特设计作风。产品原料也由单一的欧洲引进，改变为以欧洲日本为主，确保了原资料的丰硕性。之后，FION陆续进入澳门、台湾、新加坡、马来西亚及印度尼西亚等地域。

进入九十年代，FION开端进军中国内地市场，多年的产品设计积淀使得FION在中国的时尚土壤上有着独天得厚的优势，爱美女性的青睐使得FION在中国内地敏捷发展强大。今天FION的足迹已经遍布国际，在世界各地更有超过400个销售网点出售。

设计优势

文雅简约、工艺精巧的FION充足表示了都市女性潇洒独立的一面。卓著的设计团队也为FION源源不断地注入性命活气，数十名从业10年以上的材质工艺师团队为FION供给了材质保障，来自时尚前沿的欧洲各地设计师们不断为FION创新，增长时尚元素，每季都有多款新鲜系列出生，每个新系列奇特的设计皆表达了新女性的自我个性，满足她们在不同社交场所的须要。

Fion brand was founded in 1979. Its name comes from lefion, a famous river in France. It flows through champagne Ardene, a place rich in top champagne. The name of the faint champagne smell not only gives the FION brand a noble and elegant brand connotation, but also shows a delicate and exquisite moral character like champagne foam. For more than 30 years, Fion's professional design team has been seeking for technology and quality. Fion brand concept - "the way you are" advocates that women should have their own fashion ideas, keep their moral requirements, give unique fashion taste to contemporary women who understand their moral career, and convey their career attitude of seeking self and personality in the new era. In the early 1980s, Fion began to enter the Japanese market, and became popular in this market which attached great importance to brand morality and fashion trend. The product quality and design style were recognized again. Since then, the product design of Fion has not only preserved the noble and luxurious design elements of Europe, but also integrated the elements of Oriental women's hobbies, and invented the unique design style of the combination of the East and the West. The raw materials of the products are also imported from Europe, and changed to mainly from Europe and Japan, which ensures the richness of the original materials. After that, Fion successively entered Macao, Taiwan, Singapore, Malaysia, Indonesia and other regions. In the 1990s, Fion began to enter the mainland market of China. With years of product design accumulation, Fion has a unique advantage in China's fashion soil. The favor of beauty loving women makes Fion develop rapidly and strongly in mainland China. Today, Fion's footprint has spread all over the world, with more than 400 sales outlets around the world. Fion, with its elegant and simple design advantages and exquisite workmanship, fully represents the natural and independent side of urban women. The outstanding design team has also continuously infused life and vitality into Fion. Dozens of material technologists who have worked for more than 10 years have provided material guarantee for Fion. Designers from all over Europe, who are from the forefront of fashion, have continuously innovated for Fion, increased fashion elements, and many new series are born every season. Each new series of unique design has expressed the new female's self personality, full of Enough for their needs in different social places.

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