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上海奔腾企业（集团）有限公司是集家用电器产品研发、制造、销售为一体的综合性高新技术企业。产品包括以剃须刀、电吹风为主的个人护理产品以及电熨斗、挂烫机为主的家居电器产品。凭借战略眼光与不懈努力，历经十余年稳健发展，上海奔腾集团现已发展成为国内一流的专业小家电品牌运营商。“POVOS奔腾”先后荣获“上海市著名商标”“上海名牌”2008全国顾客最佳满意企业等荣誉称号。

上海奔腾集团拥有现代化的小家电专业生产工厂，拥有完善的塑料件、钣金件、喷涂件、线性导轨、电子配件等自我配套能力，还引进了世界级领先工艺的全自动生产设备，已建成国内最先进的个人护理电器柔性生产基地，占地面积达170亩，建筑面积5万平方米，创建了国内首个最大最先进的个人护理电器工业园。专业分工、合理布局，初步形成了以上海为中心，浙、皖为两翼的发展格局。各类小家电整机年生产能力达2000万台以上。

上海奔腾集团秉承以技术创新提升生活品质的理念，提出了“让科技更懂你”的企业口号，让产品科技更加贴近消费者，更好的服务于消费者，更懂消费者的需求。产品研发上，奔腾集团建立了三级研发体系，企业研究所、技术中心与品质研究中心、以及生产工艺部门构成了奔腾集团从行业前沿性研究到全新应用技术的研究与全新产品开发，再到制造工艺研究的完整的企业研发体系。其中奔腾的技术中心被认定为上海市企业技术中心，并获得政府财政拨款支持；品质研究中心被评定为国家认可实验室。三年多来，奔腾共取得发明、实用新型、外观等共计200余项专利技术。

上海奔腾集团拥有优秀的营销团队、创新的营销理念和遍布全国的营销网络，渠道建设日臻完善。现已设立了六大营销区域，发展了200多家一级代理商，拥有3000多个零售终端、售后服务网点800多家。同时与国内外知名家电连锁企业、商业超市系统达成战略联盟合作关系。其中有：沃尔玛、家乐福、麦德龙、国美电器、苏宁电器、五星电器、易初莲花、大润发、世纪联华等。优秀的渠道资源和遍布全国的终端网络为奔腾的扩张提供了强有力的市场基础。

实现内外销同步增长是奔腾的战略发展目标，未来的海外市场将成为奔腾的高速增长点，通过近几年的全力拓展，海外市场已呈现良好的发展势头。产品主要出口美国、德国、意大利、西班牙、韩国、印度、越南等20多个国家。

为了提高管理水平，构筑全方位竞争优势，奔腾集团全面建设了企业信息化管理平台，成功实施了ERP企业资源管理系统、PDM产品研发管理系统、CRM客户关系管理系统、PCP协同办公平台系统、HR人力资源管理系统。信息化建设使企业的管理方式与手段实现了质的跨越，推进了企业决策科学化与现代化。

未来的奔腾将依托创新的产品设计和先进的营销理念实现与上下游价值链共同增值，同时经营团队和企业员工能体现自我价值，有预期合理的回报。奔腾将依靠品牌、团队、产品三大核心能力，持续推动企业与品牌的快速成长，为全球消费者创造时尚、健康的小家电产品。

奔腾--让科技更懂你！

奔腾集团属下厨房电器业务股权全部转让给荷兰皇家飞利浦电子公司（以下简称飞利浦）的项目已获得国家相关部委审批通过，相关并购交割已于2011年10月19日完成。奔腾集团此次出售的是电饭煲、电磁炉、电压力锅、电水壶、饮水净水设备等相关厨房电器业务，不涉及奔腾剃须刀、电吹风、挂烫机等个人护理、家居生活类产品业务。并购项目完成后，奔腾集团将与飞利浦共同拥有“POVOS奔腾”品牌，各自在经营范围内运营相对应业务。

Shanghai Pentium enterprise (Group) Co., Ltd. is a comprehensive high-tech enterprise integrating R & D, manufacturing and sales of household electrical appliances. Products include shaver, hair dryer based personal care products, as well as electric iron, hanging ironing machine based household electrical products. With strategic vision and unremitting efforts, after more than ten years of steady development, Shanghai Pentium group has developed into a first-class professional small home appliance brand operator in China. "Povos Pentium" has won the honorary titles of "Shanghai famous brand" and "Shanghai famous brand" 2008 national customer best satisfaction enterprise. Shanghai Pentium group has a modern small household electrical appliances professional production factory, with perfect self-supporting capabilities of plastic parts, sheet metal parts, spray parts, linear guide rails, electronic accessories, etc., and has also introduced world-class leading automatic production equipment. It has built the most advanced flexible production base of personal care appliances in China, covering an area of 170 mu, with a construction area of 50000 square meters, creating It has built the first largest and most advanced personal care Electrical Appliance Industrial Park in China. Professional division of labor and reasonable layout have initially formed a development pattern with Shanghai as the center and Zhejiang and Anhui as the two wings. The annual production capacity of all kinds of small household appliances is more than 20 million. Shanghai Pentium group adheres to the concept of technological innovation to improve the quality of life, and puts forward the corporate slogan of "let technology know you better", so as to make product technology more close to consumers, better serve consumers and better understand consumers' needs. In terms of product R & D, Pentium group has established a three-level R & D system. The enterprise research institute, technology center and quality research center, as well as the production technology department constitute a complete R & D system of Pentium group from industry cutting-edge research to new application technology research and new product development to manufacturing process research. Among them, Pentium's technology center is recognized as Shanghai enterprise technology center and supported by the government's financial allocation; quality research center is evaluated as a national recognized laboratory. Over the past three years, Pentium has obtained more than 200 patent technologies, including invention, utility model and appearance. Shanghai Pentium group has excellent marketing team, innovative marketing concept and nationwide marketing network, and its channel construction is becoming more and more perfect. Six marketing areas have been set up, more than 200 first-class agents have been developed, more than 3000 retail terminals and more than 800 after-sales service outlets have been set up. At the same time, it has reached strategic alliance and cooperation with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. Among them: Wal Mart, Carrefour, Metro, Gome, Suning, five-star, lotus, RT mart, Century Lianhua, etc. Excellent channel resources and terminal networks all over the country provide a strong market foundation for Pentium's expansion. It is Pentium's strategic development goal to achieve the synchronous growth of domestic and foreign sales. In the future, the overseas market will become a high-speed growth point of Pentium. Through the full development in recent years, the overseas market has shown a good momentum of development. The products are mainly exported to more than 20 countries, such as the United States, Germany, Italy, Spain, South Korea, India, Vietnam, etc. In order to improve the management level and build a full range of competitive advantages, Pentium group has built a comprehensive enterprise information management platform, and successfully implemented ERP enterprise resource management system, PDM product development management system, CRM customer relationship management system, PCP collaborative office platform system and HR human resource management system. The information construction makes the management mode and means of the enterprise realize the qualitative leap, and promotes the scientific and modern decision-making of the enterprise. In the future, Pentium will rely on innovative product design and advanced marketing concepts to achieve common value-added with upstream and downstream value chains, while the business team and employees can reflect their own values and have expected reasonable returns. Pentium will rely on the three core capabilities of brand, team and product to continuously promote the rapid growth of enterprises and brands, and create fashionable and healthy small home appliances for global consumers. Pentium - let technology know you better! The project of transferring all the equity of kitchenware business of Pentium group to Royal Philips Electronics Company of the Netherlands (hereinafter referred to as Philips) has been approved by relevant ministries and commissions of the state, and the relevant M & A and delivery have been completed on October 19, 2011. This time, Pentium group sells kitchen appliances such as rice cookers, electromagnetic ovens, electric pressure cookers, electric kettles, drinking water purification equipment, etc., not involving personal care and home life products such as Pentium razors, hair dryers, hanging ironers, etc. After the completion of the M & a project, Pentium group and Philips will jointly own the "Povos Pentium" brand, and each of them will operate corresponding businesses within its business scope.

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