MICHELIN米其林品牌怎么样 申请店铺

米其林集团是全球轮胎科技的领导者，逾百年前于法国的克莱蒙费朗建立。在漫长的历程中，米其林集团自1889年发明首条自行车可拆卸轮胎与1895年发明首条轿车用充气轮胎以来，在轮胎科技与制造方面发明不断。第二代米其林XICE冬季轮胎除了轮胎以外，米其林集团还生产轮辋、钢丝、移动辅助系统(如PAX系统)、旅游服务(如ViaMichelin，GPS）、地图及旅游指南，其中地图与指南出版机构是该领域的领导者。著名的米其林指南在2000年已有100岁。

在1894年里昂的第一次展览会上，米其林兄弟发现墙角的一堆直径大小不同的轮胎很像人的形状。不久后画家欧家洛就根据那堆轮胎的样子创造出一个由许多轮胎组成的特别人物造型，于是，米其林轮胎人一一“必比登（Bibendum）”诞生了。从此他成为了米其林公司个性鲜明的象征。一个多世纪以来，必比登以他迷人的微笑，可爱的形象，把欢乐和幸福几乎带到了世界的每个角落，已经成为家喻户晓的亲善大使，米其林也因此而扬名天下。20世纪末，由一些著名艺术家。设计师、建筑师、零售商、广告与发行业者组成的国际评审团在对本世纪最佳50个企业标志的评选中，魅力十足的必比登最终征服了评委们的挑剔眼光。

除了轮胎以外，米其林集团还生产轮辋、钢丝、移动辅助系统(如PAX系统)、旅游服务(如ViaMichelin，GPS）、地图及旅游指南，其中地图与指南出版机构是该领域的领导者。著名的米其林指南在2000年已有100岁。

必比登，即米其林轮胎人，在1998年庆祝他的百岁寿辰。《金融时报》与《商业报导》杂志一起在2000年组成了一个由来自全球的艺术家、传播专家、建筑师、设计师组成的评审团评选二十世纪最佳标志，必比登因其全球闻名而荣誉当选。

车运动长期以来与米其林的历史密不可分。1998年米其林集团庆祝其逾世纪的轿车、摩托车及自行车赛车运动。米其林于2001年重返一级方程式国际汽车大奖赛。

今日，米其林集团在五大洲设立75家工厂，6个橡胶种植园；分别在法国、日本、美国、泰国及中国设有研究与测试中心，在超过170个国家设立了销售与市场机构。每年，米其林集团全球生产：194，000，000条轮胎和19，000，000份地图及旅游指南；每年，米其林集团全球生产：197，000，000条轮胎；20，000，000份地图及旅游指南。

米其林集团全球现拥有近129，000名员工，负责生产及推广包括米其林，BFGoodrich（百路驰），Uniroyal，Kleber，Riken，Siam，Taurus，Stomil-Olsztyn，Laurant，Wolber，Tyremaster，Icollantas，回力等品牌在内的各类轮胎。米其林集团2005年全球的综合净销售额约为156亿欧元，2004年占全球轮胎市场份额的19.4%（信息来源：《轮胎商业》杂志，2005年9月）。

该企业品牌在世界品牌实验室（WorldBrandLab）编制的2006年度《世界品牌500强》排行榜中名列第三百四十五。该企业在2007年度《财富》全球最大五百家公司排名中名列第三百四十一。

米其林（中国）投资有限公司

1989年，米其林在中国北京设立代表处；2001年12月，米其林（中国）投资有限公司成立，总部在上海。现在，米其林中国已经取得惊人的成绩：

在北京、上海、广州、成都、沈阳、西安及香港设有营销办事机构；在上海设有研发中心；在北京投资兴建了培训中心，为客户及雇员提供有关产品和服务的培训。

在中国拥有4家工厂：米其林沈阳轮胎厂、上海米其林回力轮胎股份有限公司乘用轮胎厂和上海米其林回力轮胎股份有限公司钢丝厂、米其林沈阳轮胎有限公司上海分公司（上海翻胎厂）。

2006年，为了更好地适应中国消费者的称呼习惯，必比登在中国正式更名为“米其林轮胎先生”。

到2007年底，在中国的员工数目超过5,500人，这个数字还在不断上升。

Michelin group is a global leader in tire technology, established more than 100 years ago in Claremont Ferrand, France. In the long process, Michelin group has been inventing tire technology and manufacturing since 1889 when it invented the first detachable tire for bicycle and 1895 when it invented the first pneumatic tire for car. In addition to tires, the second generation Michelin xice winter tires also produce rims, steel wires, mobile assistant systems (such as Pax system), tourism services (such as via Michelin, GPS), maps and tourism guides, among which the map and guide publishing agency is the leader in this field. The famous Michelin Guide was 100 years old in 2000. At the first exhibition in Lyon in 1894, the Michelin brothers found a pile of tyres with different diameters and sizes in the corner of the wall very similar to the shape of human beings. It wasn't long before the painter oujialuo created a special figure shape composed of many tires according to the appearance of the tires, so the Michelin tire man named "Bibendum" was born. Since then, he has become a distinctive symbol of Michelin. For more than a century, Biden has brought joy and happiness to almost every corner of the world with his charming smile and lovely image, and has become a well-known goodwill ambassador. Michelin is also famous all over the world. At the end of the 20th century, by some famous artists. The international jury composed of designers, architects, retailers, advertising and publishers, in the selection of the 50 best corporate logos of this century, the charming Bing Biden finally conquered the critical vision of the judges. In addition to tires, Michelin produces rims, wires, mobile assist systems (such as Pax systems), travel services (such as via Michelin, GPS), maps and travel guides, among which the map and guide publishing agency is the leader. The famous Michelin Guide was 100 years old in 2000. Beebiden, the Michelin tire man, celebrated his centenary in 1998. In 2000, together with business report, the financial times formed a jury of artists, communication experts, architects and designers from all over the world to select the best logo of the 20th century. Biden was honored for its global reputation. The car movement has long been inseparable from Michelin's history. In 1998, Michelin group celebrated its more than century of car, motorcycle and bicycle racing. Michelin returned to formula one in 2001. Today, Michelin group has 75 factories and 6 Rubber Plantations on five continents; it has research and testing centers in France, Japan, the United States, Thailand and China, and sales and marketing institutions in more than 170 countries. Every year, Michelin group produces 194000000 tires and 19000000 maps and tourist guides; every year, Michelin group produces 19700000 tires and 20000000 maps and tourist guides. Michelin group now has nearly 129000 employees worldwide, who are responsible for the production and promotion of all kinds of tires including Michelin, BFGoodrich, Uniroyal, Kleber, RIKEN, Siam, Taurus, stomil Olsztyn, Laurent, wolber, tyremaster, icollantas, Huili and other brands. Michelin group's consolidated global net sales in 2005 were about 15.6 billion euros, accounting for 19.4% of the global tire market share in 2004 (source: tire business, September 2005). The company's brand ranked 345th in the 2006 world top 500 list compiled by the world brand lab. The company ranked 341 out of the fortune's top 500 companies in 2007. In 1989, Michelin (China) Investment Co., Ltd. established a representative office in Beijing, China; in December 2001, Michelin (China) Investment Co., Ltd. was established with its headquarters in Shanghai. Now, Michelin China has made remarkable achievements: it has set up marketing offices in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Xi'an and Hong Kong; it has set up R & D centers in Shanghai; it has invested in the construction of training centers in Beijing to provide customers and employees with training on products and services. There are four factories in China: Michelin Shenyang Tire Factory, Shanghai Michelin Huili Tire Co., Ltd. passenger tire factory, Shanghai Michelin Huili Tire Co., Ltd. steel wire factory, Shanghai Branch of Michelin Shenyang Tire Co., Ltd. (Shanghai tire retreading factory). In 2006, in order to better adapt to the addressing habits of Chinese consumers, Biden officially changed its name to "Mr. Michelin tire" in China. By the end of 2007, the number of employees in China was more than 5500, which is still rising.

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