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South Coast brand positioning in marine biotechnology nutrition and health products, is the use of marine biotechnology development of modern high-tech products, of which the South Coast eel calcium products continue to sell well. Nanhai'an Bioengineering Co., Ltd. is a health care product enterprise mainly engaged in the research and development, production, sales and service of marine biotechnology, biological products and health care products. The series of South China sea eel calcium products produced by the company have been selling well in China for ten years and are well known all over the country. South coast company now has four brand systems of "south coast" eel calcium, "jianweishi" natural nutrition supplement, "water lady" special health care products for women, "parent baby" children nutrition health care products, more than 50 products, enjoying high popularity in China. At the same time, the company always relies on high technology, takes the research and development path of combining technology innovation and market innovation, regards "technology product brand" as the lifeline of the enterprise, and cultivates the research and development ability as one of the two core abilities of the enterprise. After years of accumulation, the company has strong technical force and technical project reserve with great commercial value. South coast company has ten years of rich experience in marketing planning and marketing management. It has more than 30 subsidiaries, marketing departments and a highly professional marketing team in East China, South China and southwest China. The goal of South Coast is to be an excellent supplier of natural health products.

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