德州扒鸡品牌怎么样 申请店铺

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山东德州扒鸡集团是以种禽养殖、肉禽蛋加工、餐饮服务、食品经营为主的省级企业集团，系农业产业化国家重点龙头企业、国家扶贫龙头企业，中国肉类食品行业五十强企业，全国少数民族清真食品类定点生产企业，中华老字号企业，银行信用等级AAA级。

集团前身为中国食品公司德州市公司，始建于一九五三年，一九九八年组建山东德州扒鸡集团公司，一九九九年改建为股份制企业。目前，已拥有德州扒鸡总厂、德州扒鸡美食城、德州扒鸡海鲜城、德州扒鸡大酒店、喜来登大酒店、凤都国际酒店、山东海山药业有限公司等十余家分子公司。企业经营涉及禽畜养殖、禽蛋制品、保健药品、食品零售、餐饮服务等行业。拥有现代化扒鸡生产线、现代化保健品、蜂产品生产线及GMP大药厂等。

德州牌扒鸡创产于公元一六九二年。已有三百多年的历史，曾被康熙大帝御封为【神州一奇】，素有【中华第一鸡】之誉，历获【省优】、【部优】、【山东省著名商标】、【山东名牌】、【中国驰名商标】等百余项荣誉称号。先后通过国家绿色食品认证、ISO9002国际质量体系认证、HACCP国家质量控制体系认证。全国各地拥有数百家德州扒鸡连锁店；营销网络遍布全国30多个省、市、自治区。

集团积极贯彻产业带动、名牌带动和文化带动战略思想，按照【打造百年品牌，创建百年企业】的【双百】战略目标，坚持集团化、产业化、多元化方向，发挥优势，注重信誉，面向消费，扩大市场，促进企业的蓬勃发展。

Shandong Dezhou grilled chicken group is a provincial-level enterprise group mainly engaged in breeding poultry, processing meat and poultry eggs, catering services and food management. It is a national key leading enterprise of agricultural industrialization, a national poverty alleviation leading enterprise, one of the top 50 enterprises in China's meat food industry, a designated production enterprise of national ethnic Muslim food, a Chinese time-honored brand enterprise, and a bank credit rating of AAA. The group, formerly known as Dezhou company, a Chinese food company, was founded in 1953. In 1998, it established Shandong Dezhou grilled chicken group company, which was transformed into a joint-stock enterprise in 1999. At present, it has more than ten subsidiaries, including Dezhou grilled chicken General Factory, Dezhou grilled chicken food city, Dezhou grilled chicken Seafood City, Dezhou grilled chicken Hotel, Sheraton Hotel, Fengdu International Hotel, Shandong Haishan Pharmaceutical Co., Ltd. The business operation of the enterprise involves livestock breeding, egg products, health drugs, food retail, catering services and other industries. It has modern grilled chicken production line, modern health products, bee products production line and GMP pharmaceutical factory, etc. Dezhou grilled chicken was founded in 1692 ad. With a history of more than 300 years, it has been awarded as "one wonder in Shenzhou" by Emperor Kangxi, known as "the first chicken in China", and has won more than 100 honorary titles such as "provincial excellent", "Ministerial excellent", "famous brand in Shandong Province", "Shandong famous brand", "China famous brand". It has passed national green food certification, ISO9002 international quality system certification and HACCP national quality control system certification. There are hundreds of Dezhou grilled chicken chain stores all over the country; the marketing network covers more than 30 provinces, cities and autonomous regions. The Group actively implements the strategic thinking of industry driven, brand driven and culture driven, adheres to the direction of collectivization, industrialization and diversification, gives full play to its advantages, pays attention to reputation, faces consumption, expands market and promotes the vigorous development of the enterprise in accordance with the strategic goal of "building a century old brand and creating a century old enterprise".

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