Kinwai健威人性家具品牌怎么样 申请店铺

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健威企业集团是一家大型的跨国家具企业，由健威美国、健威中国、健威欧洲三大机构组成，集团总部位于美国三藩市，主营民用家具、商用家具、软体家具三大业务板块，销售网络遍及全球一百多个国家和地区。

健威中国自1993年于广东省江门市建立亚太区生产基地，累计投资3.5亿美元，相继建成了占地面积近50万平方米的板木家具生产基地和软体家具生产基地，生产规模达至国际级水平，同时率先全线引进德国、美国、意大利等世界一流的专业生产设备，引领中国家具行业进入大工业化生产时代。先后荣获“中国名牌、驰名保护、中国环境标志、出口免验产品、国际ISO14001环境体系认证、国际ISO9001质量管理体系认证、十大家具品牌”等荣誉称号。在覆盖全国的大部分地区开设专卖店，成为中国家具行业的航母级企业。

多年来健威集团一直坚持“人性化家具”的发展方向，通过整合“更符合人体工学的设计、更环保的材料和生产工艺、更以人为本的使用体验、更贴心的销售服务”等四方面人性化核心理念，以坚实的品质赢得千万家庭的信赖。

为更专业高效开拓中国家具市场，健威中国旗下设有六大事业部分管各专项业务。

健威国际事业部：主营高端民用家具的生产、销售及出口业务，辖下建有4家工厂，年生产规模达2亿美元。旗下有“健威人性家具（Kinwai）”和“家百悦（Homeparty）”两大家具品牌，涵盖千余种家具产品。“健威人性家具”共有四大产品系列，分别是全实木的曼哈顿系列，樱桃木的至尊和纽约系列，以及来自法国原创的巴黎时尚系列。“家百悦”则有三大系列，分别是以胡桃木和白亮光为特色的迈阿密系列，清新自然的加州风情系列和美式田园风的贝克庄园系列。健威国际秉承二十逾年卓越品质在国内外消费者心目中建立了“健威品质”的美好形象和消费信心。国际化生产基地和数以千计的员工把健威建设成为业务遍布全球数百地区的跨国企业。凭借多层次、全方位的产品矩阵，健威立居为国际家具行业的市场领导者，创新引领国际家居潮流。

健威装饰事业部：主营高端商用家具的生产及出口业务，辖下设有2家工厂，年生产规模达1.5亿美元。旗下设有“健威、威力圣”两大办公家具系列，产品范围涵盖“高级班台系列、办公屏风系列、会议台组合、酒店家具系列”等多元化办公领域。多功能产品组件适用于各种办公场地，专利化屏风设计便于布局规划整改，节省更多办公空间，创造卓越高效的体验，精诚为全球中大型企业建立优质的系统化办公环境。

健威凯利事业部：主营高端软体家具的生产、销售及出口业务，辖下设有2家工厂，年生产规模达1亿美元。凭借多年的出口制造经验，健威沙发在工艺用料和细节设计上得到深厚累积。其后实施品牌本土化的战略，率先引进国际沙发行业顶级的自动化生产线和物流仓储系统，面向现代家居文化与日常使用需求，科学运用人体工程学研制出顶级享受的沙发产品。

健威商用事业部：主营于大型企业工程项目的设计与配套。至今在全国重点区域设立十多家商用分公司，构建完善、规范的管理服务网络。致力于为客户提供高品质的产品和度身定制全面的办公空间规划解决方案，凭借卓越的品质和服务，赢得“中国移动、国家电网、中央电视台、华为、中石油”等国内知名企业的长期信任和合作。

健威家具零售事业部：主管健威集团自营销售系统、美丽华家居中心、家百悦家具家居用品等三大块综合零售业务。健威自营店销售系统，在北京、上海、广州、深圳等一线市场和珠三角地区拥有自营专卖店总面积25万平米，通过优质的销售服务与体验，赢得广泛地区的良好口碑。美丽华家居中心除了为消费者提供一流的家居产品外，还向消费者提供全新的家居购物体验，引导时尚家居潮流，全力打造的“七星级家居连锁门店”模式，为消费者创造更高品质的家居生活。

健威房地产事业部：主营房地产项目开发，首个项目为大型城市综合体——健威国际广场。业态功能包括：国际名品商城，五星级酒店，品牌超市，甲级写字楼和高档住宅。

未来的健威，将以全球化视野和战略规划，全力缔造卓越的人性化理念、管理平台和商业模式，让更多人享受到健威人性化的优质产品和服务，力做世界名牌的健威、世界环保的健威。

Jianwei enterprise group is a large transnational furniture enterprise, which is composed of three organizations, namely Jianwei America, Jianwei China and Jianwei Europe. The group is headquartered in San Francisco, USA. It mainly deals in three business sectors: civil furniture, commercial furniture and upholstery furniture. Its sales network covers more than 100 countries and regions around the world. Jianwei China has established a production base in Asia Pacific region in Jiangmen City, Guangdong Province since 1993, with a total investment of 350 million US dollars. It has successively built a wood furniture production base and a soft furniture production base covering an area of nearly 500000 square meters, with a production scale reaching the international level. At the same time, it has taken the lead in introducing world-class professional production equipment from Germany, the United States, Italy and other countries, leading China's furniture industry The industry has entered the era of large-scale industrial production. It has won the honorary titles of "China famous brand, well-known protection, China environmental mark, export inspection free products, international ISO14001 environmental system certification, international ISO9001 quality management system certification, top 10 furniture brands" and so on. It has opened stores in most parts of the country and become an aircraft carrier Enterprise in China's furniture industry. For many years, Kingway group has always adhered to the development direction of "humanized furniture", and won the trust of tens of millions of families with solid quality by integrating four humanized core concepts, i.e. "more ergonomic design, more environmentally friendly materials and production processes, more people-oriented use experience, more intimate sales service". In order to develop the Chinese furniture market more professionally and efficiently, Jianwei China has six business units to manage its special businesses. Jianwei international business department: mainly engaged in the production, sales and export of high-end civil furniture. It has 4 factories under its jurisdiction, with an annual production scale of 200 million US dollars. It has two furniture brands: "kingwai" and "home party", covering more than 1000 kinds of furniture products. "Kingway human furniture" has four major product lines, namely the Manhattan series of solid wood, the supreme and New York series of cherry wood, and the original Paris fashion series from France. There are three series of "jiabaiyue", which are Miami series with walnut and white light, California style series with fresh nature and Baker Manor series with American rural style. Jianwei international has established a good image and consumer confidence of "Jianwei quality" in the minds of consumers at home and abroad, adhering to the excellent quality of more than 20 years. The international production base and thousands of employees build Jianwei into a multinational enterprise with business in hundreds of regions around the world. With a multi-level and all-round product matrix, Jianwei Liju is the market leader of the international furniture industry, leading the international home furnishing trend with innovation. Jianwei decoration business department: mainly engaged in the production and export of high-end commercial furniture, with 2 factories under its jurisdiction, with an annual production scale of 150 million US dollars. It has two major office furniture series of "Jianwei and weiweisheng". Its products range from "advanced class platform series, office screen series, meeting platform combination, hotel furniture series" and other diversified Office fields. The multi-functional product components are applicable to all kinds of office sites. The patented screen design is convenient for layout planning and rectification, saves more office space, creates excellent and efficient experience, and sincerely establishes a high-quality and systematic office environment for large and medium-sized enterprises around the world. Jianwei Kaili business department: it is mainly engaged in the production, sales and export of high-end soft furniture. It has two factories under its jurisdiction, with an annual production scale of 100 million US dollars. With many years of export manufacturing experience, Kingway sofa has gained a deep accumulation in process materials and detail design. After that, the company implemented the strategy of brand localization, took the lead in introducing the top-level automatic production line and logistics storage system of the international sofa industry, and developed the top-level enjoyment sofa products by scientific use of ergonomics for the needs of modern home culture and daily use. Jianwei business department: mainly engaged in the design and supporting of large-scale enterprise engineering projects. Up to now, more than ten commercial branches have been set up in key areas of the country to build a perfect and standardized management service network. Committed to providing customers with high-quality products and customized comprehensive office space planning solutions, with excellent quality and service, it has won the long-term trust and cooperation of "China Mobile, State Grid, CCTV, Huawei, PetroChina" and other domestic well-known enterprises. Jianwei furniture retail business department: in charge of three major comprehensive retail businesses of Jianwei group self sales system, Meilihua home furnishing center and jiabaiyue furniture and household appliances. The sales system of Kingway's own stores covers a total area of 250000 square meters in the first tier markets such as Beijing, Shanghai, Guangzhou, Shenzhen and the Pearl River Delta. Through high-quality sales service and experience, it has won good reputation in a wide range of regions. Meilihua home furnishing center not only provides consumers with first-class home furnishing products, but also provides consumers with brand-new home shopping experience, guides the fashion home furnishing trend, and creates a "seven-star home chain store" model to create a higher quality home life for consumers. Jianwei real estate business department: mainly engaged in the development of real estate projects. The first project is Jianwei International Plaza, a large-scale urban complex. Business functions include: international famous brand mall, five-star hotel, brand supermarket, Grade A office building and high-end residence. In the future, Kingway will make every effort to create outstanding humanized concepts, management platforms and business models with a global vision and strategic planning, so that more people can enjoy the humanized high-quality products and services of Kingway, and strive to be the world famous brand Kingway and the world environmental protection Kingway.

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