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The predecessor is Hong Kong Guangsheng bank, which was founded in 1898. It focuses on the three fields of beauty and skin care / personal care / home care. It has many brands including baicaoji / Liushen / meijiajing / Gaofu. Shanghai Jiahua United Co., Ltd., a participant in the formulation of many national standards in the industry, is one of the national enterprises with a long history in China. The predecessor is Hong Kong Guangsheng bank, which was founded in 1898, It was listed in Shanghai Stock Exchange in 2001 and has entered the 120th year of development this year. Shanghai Jiahua focuses on the three fields of beauty and skin care, personal care and home care, and takes "R & D first, brand driven, channel innovation and supply guarantee" as its business policy. Shanghai Jiahua attaches great importance to brand building and has established a leading position in many market segments. Jiahua's Shuangmei brand has been widely welcomed by celebrities in the Republic of China and won the highest honor in the world on behalf of China; meijiajing brand has created Chinese hair wax, mousse and hand cream, which is the collective memory of three generations; Liushen brand has innovatively added Chinese herbal elements into the flower dew water, which is the absolute leader of the flower dew category; Gaofu brand, as the pioneer of Chinese men's cosmetics, It firmly occupies the top three shares of the industry; baicaoji brand makes full use of the way of balance to integrate Chinese culture into modern technology, making the dream of Oriental beauty to shine the world become a reality; Jiaan brand insists on technological innovation, and advances to mature categories on the basis of constantly creating new categories of household cleaning; at the beginning of the brand, it takes nature as its starting point, and accompanies Chinese babies at the beginning of life Healthy growth; Yuze brand cooperates with Ruijin Hospital, and the product quality has passed the strict test of clinical medicine specialty; Yihua Yimu brand not only uses the classic concept of "flower and wood pair" of traditional Chinese medicine, but also combines the cutting-edge technology at home and abroad; tommeetippee is a world-renowned infant feeding brand. Shanghai Jiahua has a solid and wide range of channels, so that its products can reach all consumers in a short time. The company has been working in the department stores and supermarkets for many years, and has many mutually beneficial and trustworthy partners in dealers. In the past two years, it has actively expanded the e-commerce channel and cosmetics franchise store channel, and has built a strategic channel. A large-scale and multi-level channel network will ensure that no matter how the external environment changes, home-based can respond to the needs of consumers in a timely manner. At the same time, Shanghai Jiahua attaches great importance to independent innovation. The company has scientific research center and industrial design center, and carries out various strategic cooperation with domestic and foreign scientific research institutions. The annual investment in scientific research continues to grow. The number of research and development achievements and patent applications ranks in the forefront of the domestic industry, and occupies a high position in the field of Chinese herbal medicine personal care. In addition, Shanghai Jiahua attaches great importance to quality management, and its products cover three major areas: beauty and skin care, personal care and home care. Across the three centuries, the inheritance of double Jiazi string song is endless. Beauty and skin care, personal care and home care products are closely related to people's life, just like a trickle into the daily life of thousands of households. How to rise and fall in line with the expectations of all, the enterprise shoulders the mission and has a long way to go. As a century old store reflecting the changes of the industry, Shanghai Jiahua is willing to explore with its peers, base itself on the local market and go to the international market, meet people's aspirations for a better life on a broader and rich level, uphold the values of "integrity, pragmatism and win-win", continue to create new values, and constantly give back to customers, employees, shareholders and society. In the new era, Shanghai Jiahua will continue to make efforts to promote the construction of "service, manufacturing, shopping and culture" four brands in Shanghai, create an industry model of "made in China 2025", focus on becoming a high-quality provider of beauty and skin care, personal care and home care, make everyone beautiful and healthy, make every family clean and happy, carry forward the past and open up the future, and share beauty with all.

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