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东正（福建）儿童用品有限公司运作国际品牌多年，于2001年成立于“中国鞋都”——晋江，2010年正式入驻泉州市台商投资区，是一家集设计研发、生产、营销为一体的品牌运营公司，拥有强大的童鞋研发、品牌运营和零售管理团队，拥有30000多平方米的现代化花园式厂房，员工1000多名，6条流水线与20多家优质外协机构的大型制鞋企业。

公司目前拥有多条国际生产线，设备配套齐全，产品线覆盖少年儿童鞋品、袜子、创意玩具礼品，包包等全系列。集结优秀研发团队和国际国内童鞋设计师，同国内大学及国家足健康研究机构进行深度合作，不断开发出高度环保、款式时尚、质地优良、有利于儿童足健康发育的功能童鞋，产品在国内、国际市场上享有较高知名度和美誉度。

公司与风靡世界的卡通“大力水手”、“朵拉”和“奈足”等国际一线品牌实现跨界合作，且今后还会陆续根据需求引进相关的卡通授权品牌，来扩大奈足童品世界的品牌阵营。东正倡导“趣创造，趣行走”的设计哲学，为全世界儿童设计、制造“行走乐趣体验”的舒适、健康、乐趣的全品类鞋品。

奈足童品世界是东正公司于2010年6月正式启动的在国内童鞋界新的经营模式，融入强烈的“趣创造”精神及独特的经营战略，迎接感性消费的21世纪。

Dongzheng (Fujian) children's products Co., Ltd. has been operating international brands for many years. It was founded in Jinjiang, China's shoe capital, in 2001. It was officially settled in Quanzhou Taiwanese Investment Zone in 2010. It is a brand operation company integrating design, development, production and marketing. It has a strong R & D, brand operation and retail management team of children's shoes and a modern garden of more than 30000 square meters We are a large shoemaking enterprise with more than 1000 employees, 6 assembly lines and more than 20 high-quality outsourcing organizations. At present, the company has a number of international production lines, complete equipment, product lines covering children's shoes, socks, creative toys gifts, bags and other full series. We have assembled excellent R & D team and international and domestic children's shoes designers, cooperated with domestic universities and national foot health research institutions in depth, and continuously developed functional children's shoes with high environmental protection, fashionable style, excellent texture and favorable for children's foot health and development. Our products enjoy high popularity and reputation in the domestic and international markets. The company has achieved cross-border cooperation with the popular cartoon "Popeye", "Dora" and "naizu" and other international first-line brands. In the future, the company will introduce relevant cartoon authorized brands according to the needs to expand the brand camp of naizu children's products world. Dongzheng advocates the design philosophy of "fun creation, fun walking", and designs and manufactures comfortable, healthy and fun footwear for children all over the world. Naizu children's products world is a new business model officially launched by Dongzheng company in June 2010 in the field of children's shoes in China. It integrates a strong spirit of "interest creation" and a unique business strategy to welcome the 21st century of perceptual consumption.

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