启力品牌怎么样 申请店铺

知名运动饮料品牌，娃哈哈集团2012年3月推出的牛磺酸维生素饮品，具有缓解体力疲劳和增强免疫力功效的健康提神饮品

“启力”是娃哈哈在酝酿三年之后，于2012年3月正式推出的牛磺酸维生素饮品，产品同时通过保健食品的认证，在“缓解体力疲劳”之外又标示“增强免疫力”。 “启力”一经上市，成功俘获经销商和消费者的眼球，仅两个多月便达到2000万罐的销量，标志着娃哈哈从传统的饮料向功能性饮料进军的战略获得市场的首肯。

“启力”是一款健康提神饮品，其目标市场定位在白领、学生等易疲劳者和免疫力低下群体。娃哈哈称雄饮料世界已久，此次以保健饮品“启力”作为2012年的武器，为自己在饮料中又开辟出一片“蓝海”，不但对直接竞争品牌红牛、力保健等功能饮品有直接的冲击，而对于仍在普通饮料圈中死守阵地的康师傅、统一，也将有所启发。

每100ml的启力中，均含有牛磺酸200ml、左旋肉碱20mg、D-氨基葡萄糖盐酸盐300mg，更有肌醇、B族维生素群等七个营养群。

杭州娃哈哈集团有限公司成立于1987年，前身为杭州市上城区校办企业经销部，公司从3个人、14万元借款起家，现已发展成为中国规模大、效益好的饮料企业。目前在全国29省市建有58个基地150余家分公司，拥有总资产300亿元，员工30000人。24年来，公司先后投资100多亿元从美国、法国、德国、日本、意大利等国引进400条自动化生产线，主要生产含乳饮料、饮用水、碳酸饮料、果汁饮料、茶饮料、保健食品、罐头食品、休闲食品等8个大类100多个品种的产品。

The famous brand of sports drink, the taurine vitamin drink launched by Wahaha Group in March 2012, is a health refreshing drink with the functions of relieving physical fatigue and enhancing immunity. Qili is a taurine vitamin drink officially launched by Wahaha in March 2012 after three years of brewing. The product has passed the certification of health food at the same time, and is marked in addition to "relieving physical fatigue"“ Enhance immunity ". As soon as Qili went public, it successfully captured the attention of dealers and consumers. In just over two months, it reached the sales volume of 20 million cans, marking the approval of Wahaha's strategy from traditional drinks to functional drinks. "Qili" is a healthy refreshing drink. Its target market is white-collar workers, students and other vulnerable groups with low immunity. Wahaha has been dominating the beverage world for a long time. This time, Qili, a health drink, was used as a weapon in 2012 to open up a "blue ocean" in the beverage. It not only has a direct impact on the functional drinks such as red bull and lihealth care, but also will inspire master Kang, who is still standing in the ordinary beverage circle. Every 100ml of lifting force contains 200ml of taurine, 20mg of L-carnitine, 300mg of D-glucosamine hydrochloride, as well as seven nutrient groups such as inositol and B-vitamins. Hangzhou Wahaha Group Co., Ltd. was founded in 1987, formerly known as the Distribution Department of school run enterprises in Shangcheng District of Hangzhou city. The company started with three people and a loan of 140000 yuan, and has now developed into a large-scale and efficient beverage enterprise in China. At present, there are more than 150 branches in 58 bases in 29 provinces and cities, with total assets of 30 billion yuan and 30000 employees. Over the past 24 years, the company has invested more than 10 billion yuan to introduce 400 automatic production lines from the United States, France, Germany, Japan, Italy and other countries, mainly producing 8 categories and more than 100 varieties of products, including milk drinks, drinking water, carbonated drinks, juice drinks, tea drinks, health food, canned food, leisure food, etc.

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