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让天下宠物得到人间关爱”是亚和始终不变的企业愿景。对生命的关爱，带来对宠物需求的新发现和产品开发的独特视角，这就是亚和的秘诀所在。

因为国际品牌的影响，目前市场上的宠物食品几乎都在强调营养和功能，大大小小的品牌象跟风似地产品按犬种、年龄段进行细分。而亚和却在纷繁芜杂的现象背后发现了众多宠物主人对于犬猫粮“美味”的需求——他们疼爱自己的宠物，担心每天吃一样的干粮太单调。公司的新产品“亚和”，从宠物的天性出发，将食品的适口性发挥到极致，让宝贝的开饭时刻更加快乐，在国内市场上打造了一种新理念的宠物食品。“亚和”也因此赢得了良好的市场反响。

亚和吸收全球业界经验，不断强化自身的研发实力，以多名动物营养硕士和兽医为核心，建立了宠物食品研发中心，制定了适口性、营养提升的每年计划。由国内外学者教授为核心的宠物营养研究所也在筹备中。除了亚和之外，公司还有深受不同阶层消费者欢迎的更多产品系列：以北欧宠物营养为标准的品牌“亚和”；面向普通大众的专业营养品牌“亚和”和经济美味的品牌“好之味”。他们贡献着中国宠物食品市场6％的销量以及宠物食品市场5％的销量，并以每年30%的势头成长。

"Let the world pets get human care" is the constant corporate vision of Yahe. Love for life brings a new discovery of pet needs and a unique perspective of product development, which is the secret of Yahe. Because of the influence of international brands, almost all pet foods on the market emphasize nutrition and function. But Yahe found many pet owners' demand for "delicious" dog and cat food behind the complex phenomenon - they love their pets and worry about the monotony of eating the same dry food every day. The company's new product "Yahe", starting from the nature of pets, brings the food's palatability to the extreme, makes the baby's meal time happier, and creates a new concept of pet food in the domestic market. "Yahe" also won a good market response. Based on the experience of the global industry, ahwa has continuously strengthened its R & D strength, established a pet food R & D center with a number of master of animal nutrition and veterinarians as the core, and formulated an annual plan for improving palatability and nutrition. The pet nutrition research institute, with domestic and foreign scholars as the core, is also in preparation. In addition to Yahe, the company also has more product lines that are popular with consumers of different levels: the brand "Yahe" with Nordic pet nutrition as the standard; the professional nutrition brand "Yahe" for the general public and the economic delicious brand "good taste". They contribute 6% of the sales volume of China's pet food market and 5% of the sales volume of pet food market, and grow by 30% every year.

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