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Founded in 1995, laiinda Sports Development Co., Ltd., a large listed company focusing on the global layout of sports events / sports media / sports finance / and other platforms, was founded in 1995 and headquartered in Hangzhou, Zhejiang Province. It is a Shenzhen Stock Exchange listed sports company (Stock Code: 000558). The company takes "let people live a healthy and happy life under the blue sky and white clouds" as the corporate vision, takes "416 strategy" as the corporate development strategy, follows the "four modernizations" policy of sports marketization, internationalization, networking and securitization, and arranges six platforms of sports events, sports media, sports finance, sports network, sports real estate and sports education in the global scope, creating a number of platforms The sports industry ecosystem is composed of enterprise clusters. Under the guidance of the four modernizations policy, Rhine sports has actively explored and achieved remarkable results, and has initially formed a sports industry ecosystem with six platforms as the core. At present, it has two major brand competitions, i.e. stankovich intercontinental Basketball Championship officially authorized by FIBA and Asian professional men's Basketball Challenge officially authorized by FIBA. It has successively held 2015 Rhine sports stankovich cup intercontinental basketball match, 2015 China Yuhang WBC world champion boxing match, National Family Fitness Challenge and other international events. It has domestic sports Mobile Internet platform - "sports world", enter the sports network channel; establish cooperation with China sports newspaper general office, enter the sports culture field; establish Zhejiang Huanglong Rhine sports event operation planning Co., Ltd. in cooperation with Zhejiang Huanglong Sports Development Co., Ltd., create sports brand events, and jointly apply for the establishment of Zhejiang sports property rights trading center; Cooperate with Huangshan Municipal People's government to build "China Huangshan International outdoor sports base" and open a precedent for cooperation between government and enterprises in sports industry; jointly operate Zhejiang women's football with Hangzhou sports development group and test the reform of mixed ownership in water sports industry; cooperate with Zhejiang Huanglong Sports Development Co., Ltd. and China Construction Bank International to set up a 5 billion sports industry fund in Zhejiang Province; own E-sports brand and the establishment of laiinda E-sports Culture Development Co., Ltd., involved in the field of E-sports; Hangzhou fitness brand - Pegasus fitness, and the establishment of stadium companies, open sports real estate channels In the future, Rhine sports will accelerate the leap forward of modern enterprises, take the development of sports industry as its own duty, make a steady layout, and work hard to realize the beautiful vision of "let people live a healthy and happy life under blue sky and white clouds".

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