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始于1992年英国，世2001年加入零售巨头开云集团旗下，品牌以超凡脱俗的创意与任性不羁的表达而标新立异，其因骷髅丝巾/超低腰牛仔裤/驴蹄鞋等产品享誉时尚界

亚历山大·麦昆（Alexander McQueen）品牌以超凡脱俗的创意与任性不羁的表达而标新立异。

品牌由Lee Alexander McQueen创立于1992年， 并于2001年加入开云集团。莎拉·伯顿于2000年被任命为女装设计总监，并于2010年被任命为创意总监。在她的带领下，品牌以高度个性化的视角，结合对传统技艺的尊重与选择性传承，推出了诸多备受赞誉的系列作品。

如今，它已成为现代英国时装的代名词。

品牌的主要灵感源于对大自然的热爱与对英国悠久历史的鉴赏与解读。通过对自然世界的不断探索，伯顿尽可能于作品创意中彰显英国乡村的传统价值、社区意识以及高级手工制作的触感，同时，突破发展的思维界限，从而推动时尚。

亚历山大·麦昆（Alexander McQueen）的品牌文化与标志是鲜明对比的系列元素之融合：阴柔与阳刚、脆弱与力量、浪漫与叛逆、人与机器。

Started in 1992 in the UK, the world joined the retail giant Kaiyun group in 2001. The brand is innovative with its unconventional creativity and expression of wayward unruly. It is famous in the fashion world for products such as skull silk scarf / ultra low waist jeans / Donkey shoes. Alexander McQueen brand is innovative with its unconventional creativity and expression of wayward unruly. The brand was founded by leealexander McQueen in 1992 and joined Kaiyun group in 2001. Sarah Burton was appointed director of women's wear design in 2000 and creative director in 2010. Under her leadership, with a highly personalized perspective, combined with respect and selective inheritance of traditional skills, the brand has launched many highly praised series of works. Today, it has become a synonym for modern British fashion. The main inspiration of the brand comes from the love of nature and the appreciation and interpretation of Britain's long history. Through the continuous exploration of the natural world, Burton tries to highlight the traditional value, community consciousness and the touch of high-level handmade in the creation of his works. At the same time, he breaks through the thinking boundary of development, so as to promote fashion. Alexander McQueen's brand culture and logo are the integration of a series of elements in sharp contrast: feminine and masculine, fragile and powerful, romantic and rebellious, human and machine.

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