三联生活周刊品牌怎么样 申请店铺

我要投票 三联生活周刊在期刊行业中的票数:547 更新时间:2025-07-04
三联生活周刊是哪个国家的品牌?「三联生活周刊」是 中国出版集团有限公司 旗下著名品牌。该品牌发源于北京市,由创始人谭总在1995年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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三联生活周刊怎么样

由中国出版集团下属的生活.读书.新知三联书店主办,具有良好声誉及广泛影响力的综合性新闻和文化类周刊


《三联生活周刊》的前身为邹韬奋先生在上世纪20年代创办的《生活周刊》,1995年由三联书店在继承传统的基础上于北京复刊,其定位是做新时代发展进程中的忠实记录者。栏目丰富,涵盖现代生活方方面面。

三联生活周刊由中国出版集团下属的生活·读书·新知三联书店主办,是一份具有良好的声誉,在主流人群中有着广泛影响力的综合性新闻和文化类杂志。

《三联生活周刊》将新闻与文化和生活融合为一体。关于《三联生活周刊》一直强调的“生活”二字,主编朱伟说:“我们说的是一种生活观,作为一个新的时代里生长的新型的知识分子,在这样新的时代里他应该有什么样的生活观。”

三联生活新媒体整合旗下三联生活网(www.lifeweek.com.cn)、移动客户端(三联生活周刊、三联生活节气)、生活者俱乐部三大平台,秉承 倡导品质生活 的理念,提供优质新媒体内容与服务。

《三联生活周刊》强调以新闻调查与文化评析相组合的方式,一周信息作深入追踪,将文字、图片与资讯有机组合。密度和内容的含金量高,尽量在有限空间内安排丰富的阅读内容。所有报道均求有鲜活的人物故事或事件细节,培养记者各自独特的叙述风格,文字力求生动简洁而饶有兴趣,强调与读者的交流。这就是《三联生活周刊》的报道风格。它从诞生之日起就带着来自母体的文化特质,具有浓厚的文人气息和知识分子情调。

2000年,《三联生活周刊》的风格日臻成熟,其显著特色是文化性与新闻性并重,力求使新闻具有历史的品格,并使文化具有当下的活力。2001年,《三联生活周刊》做出了一个重大决策:由半月刊变成周刊。变成周刊以后,《三联生活周刊》的广告和发行开始迅速上升,实际上《三联生活周刊》真正走出困境正是从2001年变成周刊以后开始的。2003年的广告收入一下跃升到1800万元,从此《三联生活周刊》在经济上彻底走出困境。2005年,《三联生活周刊》的广告收入达到3000万元,不仅成为时事新闻类刊物中的佼佼者,而且成为目前我国具经济实力和影响力的期刊。

《三联生活周刊》的发行比较有特色,在京、沪、穗3个经济文化中心城市由杂志社自办发行,其他地方则交给不同的区域代理商发行。《三联生活周刊》的适销量始终控制在60%到70%左右。《三联生活周刊》的经营状况相当好。《三联生活周刊》正在努力开辟新的经济增长点,打造多元化的赢利模式,增强自身的抗风险能力。

2010年,《三联生活周刊》的经济效益又有大幅提升,期均发行量2010年度达到75万册,广告年度总收入达到9690万元,利润增长15%以上,保持了连续十年利润增长 。


The comprehensive news and culture weekly "Sanlian Life Weekly", which is sponsored by Sanlian bookstore of life, reading and new knowledge under China Publishing Group and has a good reputation and wide influence, is formerly the Life Weekly founded by Mr. Zou Taofen in 1920s. In 1995, Sanlian Bookstore resumed its publication in Beijing on the basis of inheriting the tradition. Its orientation is to make the development process of the new era A faithful recorder in. The column is rich, covering all aspects of modern life. Sanlian Life Weekly is a comprehensive news and culture magazine with a good reputation and wide influence among the mainstream population, sponsored by the Sanlian bookstore of life, reading and new knowledge under China Publishing Group. Sanlian Life Weekly integrates news, culture and life. Zhu Wei, editor in chief of Sanlian Life Weekly, said: "we are talking about a kind of outlook on life. As a new intellectual growing up in a new era, what kind of outlook on life should he have in such a new era." Sanlian Life New Media integrates its three major platforms, namely, Sanlian Life Network (www.lifeweek. Com. CN), mobile client (Sanlian Life Weekly, Sanlian Life term), and lifer club. It adheres to the concept of advocating quality life and provides high-quality new media content and services. "Sanlian Life Weekly" emphasizes the way of combining News survey and cultural analysis, tracking the information in a week, and organically combining words, pictures and information. High density and content, try to arrange rich reading content in limited space. All reports should have vivid stories or details of events, cultivate their own unique narrative style, strive to be vivid, concise and interesting, and emphasize communication with readers. This is the reporting style of Sanlian Life Weekly. Since its birth, it has brought with it the cultural characteristics from the mother, with a strong atmosphere of literati and intellectual sentiment. In 2000, the style of Sanlian Life Weekly is becoming more and more mature. Its distinctive feature is that it pays equal attention to culture and news, and strives to make news have historical character and make culture have current vitality. In 2001, Sanlian Life Weekly made a major decision: from semi monthly magazine to weekly magazine. After becoming a weekly, the advertising and distribution of Sanlian Life Weekly began to rise rapidly. In fact, it was after becoming a weekly in 2001 that Sanlian Life Weekly really got out of the dilemma. In 2003, the advertising revenue jumped to 18 million yuan, and from then on, Sanlian Life Weekly got out of the dilemma completely. In 2005, the advertising revenue of Sanlian Life Weekly reached 30 million yuan. It has not only become the leader of current affairs and news journals, but also become a journal with economic strength and influence in China. The distribution of Sanlian Life Weekly has its own characteristics. In Beijing, Shanghai and Guangzhou, three economic and cultural central cities, it is run by the magazine agency, while in other places, it is distributed by different regional agents. The marketability of Sanlian Life Weekly is always controlled at 60% to 70%. The operation of Sanlian Life Weekly is quite good. Sanlian Life Weekly is trying to open up a new economic growth point, build a diversified profit model and enhance its anti risk ability. In 2010, the economic benefits of Sanlian Life Weekly increased significantly. The average circulation reached 750000 copies in 2010, the total annual advertising revenue reached 96.9 million yuan, and the profit increased by more than 15%, maintaining the profit growth for ten consecutive years.

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本页详细列出关于三联生活周刊的品牌信息,含品牌所属公司介绍,三联生活周刊所处行业的品牌地位及优势。
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