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The comprehensive news and culture weekly "Sanlian Life Weekly", which is sponsored by Sanlian bookstore of life, reading and new knowledge under China Publishing Group and has a good reputation and wide influence, is formerly the Life Weekly founded by Mr. Zou Taofen in 1920s. In 1995, Sanlian Bookstore resumed its publication in Beijing on the basis of inheriting the tradition. Its orientation is to make the development process of the new era A faithful recorder in. The column is rich, covering all aspects of modern life. Sanlian Life Weekly is a comprehensive news and culture magazine with a good reputation and wide influence among the mainstream population, sponsored by the Sanlian bookstore of life, reading and new knowledge under China Publishing Group. Sanlian Life Weekly integrates news, culture and life. Zhu Wei, editor in chief of Sanlian Life Weekly, said: "we are talking about a kind of outlook on life. As a new intellectual growing up in a new era, what kind of outlook on life should he have in such a new era." Sanlian Life New Media integrates its three major platforms, namely, Sanlian Life Network (www.lifeweek. Com. CN), mobile client (Sanlian Life Weekly, Sanlian Life term), and lifer club. It adheres to the concept of advocating quality life and provides high-quality new media content and services. "Sanlian Life Weekly" emphasizes the way of combining News survey and cultural analysis, tracking the information in a week, and organically combining words, pictures and information. High density and content, try to arrange rich reading content in limited space. All reports should have vivid stories or details of events, cultivate their own unique narrative style, strive to be vivid, concise and interesting, and emphasize communication with readers. This is the reporting style of Sanlian Life Weekly. Since its birth, it has brought with it the cultural characteristics from the mother, with a strong atmosphere of literati and intellectual sentiment. In 2000, the style of Sanlian Life Weekly is becoming more and more mature. Its distinctive feature is that it pays equal attention to culture and news, and strives to make news have historical character and make culture have current vitality. In 2001, Sanlian Life Weekly made a major decision: from semi monthly magazine to weekly magazine. After becoming a weekly, the advertising and distribution of Sanlian Life Weekly began to rise rapidly. In fact, it was after becoming a weekly in 2001 that Sanlian Life Weekly really got out of the dilemma. In 2003, the advertising revenue jumped to 18 million yuan, and from then on, Sanlian Life Weekly got out of the dilemma completely. In 2005, the advertising revenue of Sanlian Life Weekly reached 30 million yuan. It has not only become the leader of current affairs and news journals, but also become a journal with economic strength and influence in China. The distribution of Sanlian Life Weekly has its own characteristics. In Beijing, Shanghai and Guangzhou, three economic and cultural central cities, it is run by the magazine agency, while in other places, it is distributed by different regional agents. The marketability of Sanlian Life Weekly is always controlled at 60% to 70%. The operation of Sanlian Life Weekly is quite good. Sanlian Life Weekly is trying to open up a new economic growth point, build a diversified profit model and enhance its anti risk ability. In 2010, the economic benefits of Sanlian Life Weekly increased significantly. The average circulation reached 750000 copies in 2010, the total annual advertising revenue reached 96.9 million yuan, and the profit increased by more than 15%, maintaining the profit growth for ten consecutive years.

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