梨花春品牌怎么样 申请店铺

山西梨花春酿酒集团有限公司是山西省第二大酿酒企业。公司总资产5.6亿元，员工800余名，专业技术人员160名。集团下设白酒灌装分厂、白酒酿造厂、彩印包装厂、纸板厂。具有年产白酒2.5万吨的能力。

公司坚持“质量至上、诚信经营、用户至上、精诚服务”的经营理念，加强与广大用户的合作，梨花春系列白酒以高质量、高品位赢得了广大消费者的欢迎，产品畅销山西80多个市、县以及内蒙、河北、京津、黑龙江、辽宁等地。连续多年保持了良好的经济效益，累计上缴利税约3.6亿元，居全省同行第二，成为利税大户。

随着人们生活水平的不断提高，健康、养生饮品越来越受到人们的青睐和追捧。公司顺应市场需求，计划投资1.6亿元，用2年左右时间投产上马黄芪保健养生酒项目。目前试制出来的样酒已经过鉴定和论证。今年计划投资5000多万元，建设黄芪养生酒车间、梨花春大曲酒车间和梨花春白酒传统酿造工艺非物质文化遗产大型展览区。明年的建设任务主要是建设粮食粉碎车间、锅炉房、贮酒库以及其他辅助及公用工程，总建筑面积10.5万平方米，预计到十二五期末，可实现销售收入5亿多元，完成利税1亿多元。这里要说明的是，公司的一瓶养生酒卖价按50元计算，如果说卖到100元的话，销售收入就是10个亿。新项目的实施，对优化产品结构，促进梨花春的转型跨越发展，提升经济效益具有十分重要的作用。

黄芪保健养生酒，这个酒是公司试制出来的样酒。黄芪酒的主要原料是以梨花春清香大曲酒，应县产的黄芪为主，配有十几种中药材勾调而成，包括：枸杞、黄精、马鹿茸、山茱萸、三七参、银杏叶等。黄芪保健养生酒具有调脂、护肾、健胃、养生等多种功效。公司去年召开了黄芪养生酒项目推进会，当时邀请了白酒专家品尝鉴定。专家一致认为：黄芪养生酒具有正宗黄芪特有的芳香，清香协调，入口绵甜，口味纯正，回味悠长。销售部门带上样品酒做市场调查，同样也得到消费者的认可。

Shanxi lihuachun Liquor Making Group Co., Ltd. is the second largest liquor making enterprise in Shanxi Province. The company has a total assets of 560 million yuan, more than 800 employees and 160 professional and technical personnel. The group has liquor filling branch, liquor brewing factory, color printing and packaging factory and cardboard factory. It has an annual production capacity of 25000 tons of liquor. The company adheres to the business philosophy of "quality first, honest management, user first, sincere service", strengthens cooperation with the majority of users, lihuachun series liquor wins the welcome of the majority of consumers with high quality and high grade, and its products are sold well in more than 80 cities and counties in Shanxi Province, as well as in Inner Mongolia, Hebei, Beijing, Tianjin, Heilongjiang, Liaoning and other places. It has maintained good economic benefits for many years in a row, with a total of 360 million yuan of profits and taxes paid, ranking the second in the province's peers and becoming a major profit and tax account. With the continuous improvement of people's living standards, health and health drinks are more and more popular. In line with the market demand, the company plans to invest 160 million yuan and put into production the Shangma Astragalus health wine project in about two years. At present, the sample liquor has been identified and demonstrated. This year, it is planned to invest more than 50 million yuan to build Astragalus health wine workshop, lihuachun Daqu liquor workshop and large-scale exhibition area of intangible cultural heritage of lihuachun liquor traditional brewing process. Next year's construction task is mainly to build grain crushing workshop, boiler room, wine storage and other auxiliary and public works, with a total construction area of 105000 square meters. It is estimated that by the end of the 12th Five Year Plan period, the sales revenue will be more than 500 million yuan and the profit and tax will be more than 100 million yuan. It should be noted that the selling price of a bottle of health wine of the company is calculated as 50 yuan. If it is sold to 100 yuan, the sales revenue is 1 billion yuan. The implementation of the new project plays an important role in optimizing the product structure, promoting the transformation and leaping development of lihuachun, and improving the economic benefits. Astragalus health wine, which is a sample wine produced by the company. The main raw materials of Huangqi liquor are pear blossom spring fragrance Daqu liquor, mainly Huangqi produced in the county, which is blended with more than ten kinds of Chinese medicinal materials, including wolfberry, Huangjing, pilose antler, Cornus officinalis, Panax notoginseng, ginkgo leaf, etc. Astragalus health wine has many functions, such as adjusting fat, protecting kidney, strengthening stomach and keeping healthy. Last year, the company held a promotion meeting of Astragalus health wine project, at that time invited liquor experts to taste and identify. Experts agree that: Astragalus health wine has the unique fragrance of authentic Astragalus, the fragrance is harmonious, the entrance is soft and sweet, the taste is pure, and the aftertaste is long. The sales department takes sample wine tasting for market research, which is also recognized by consumers.

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