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恒心制茶，传承中国智慧之美

四川省峨眉山竹叶青茶业有限公司成立于1998年，全国著名的名优茶生产企业。目前定点茶园和无公害茶叶生产基地近40万亩，年生产各类名优绿茶3600吨。十余载的风云砺炼，使竹叶青业已成为集茶园栽培管理，初制生产，精制加工，产品研发，茶文化观光旅游及进口贸易为一体的经济实体，营销网络遍布北京、上海、天津等国内一线城市，并出口到日本、北非、欧洲、美国等海外市场，备受海内外消费者亲睐。

从1998年竹叶青坚实起步，到2001年完善企业渠道策略；从2002年，提出“平常心”的品牌传播策略，再到2007年，以“中西文化交流大使”的身份进入欧洲市场……时至今日，竹叶青不仅仅确立了自身独特鲜明的营销策略，也改变了整个四川茶叶行业的品牌销售模式。从夯实基础到创新发展，竹叶青用恒心追求完美的产品品质，成为了复兴中国传统茶文化的先驱。十余载的企业发展，竹叶青用自身严苛精细的制茶工艺生产好茶，也提炼了自身特有的企业精神：平常心，其“心存高远、意守平常”的深刻内涵，成为了企业之本，也化作了制茶之道。

今日的竹叶青，拥有着“论道”，“竹叶青”，“飘雪”，“宝顶雪芽”等多个知名品牌。其中，“竹叶青”产自海拔800米以上的峨眉万亩高山茶园；“飘雪”高档窨制茉莉花茶，其色香味达到高品质标准，堪称中国花茶的极致之作；“论道”作为绿茶，将中国传统茶文化纳入自身精髓，其层层历练的大师级珍稀品质。

Established in 1998, Sichuan Emeishan Bamboo Leaf Green Tea Co., Ltd. is a famous tea manufacturer in China. At present, the designated tea garden and pollution-free tea production base are nearly 400000 mu, and 3600 tons of famous and excellent green tea are produced annually. With more than ten years of development, Zhuyeqing has become an economic entity integrating tea garden cultivation and management, primary production, refining and processing, product research and development, tea culture, tourism and import trade. Its marketing network spreads all over China's first tier cities such as Beijing, Shanghai, Tianjin, and exports to overseas markets such as Japan, North Africa, Europe, and the United States. It is favored by consumers at home and abroad. From the solid start of Zhuyeqing in 1998 to the improvement of the corporate channel strategy in 2001, from 2002 to 2007, we put forward the brand communication strategy of "ordinary mind", and then to 2007, we entered the European market as "ambassador of Chinese and Western cultural exchanges" Up to now, Zhuyeqing not only established its own unique marketing strategy, but also changed the brand sales mode of the whole tea industry in Sichuan. From consolidating the foundation to innovating and developing, Zhuyeqing has become a pioneer of reviving Chinese traditional tea culture by persistently pursuing perfect product quality. With more than ten years of enterprise development, Zhuyeqing has produced good tea with its own strict and fine tea making process, and has also refined its own unique enterprise spirit: ordinary mind, its profound connotation of "keeping a high mind and keeping an ordinary mind", which has become the foundation of the enterprise and the way to make tea. Today's Zhuyeqing has many well-known brands, such as "Lun Dao", "Zhuyeqing", "Piaoxue", "Baoding xueya". Among them, "Zhuyeqing" is produced in Emei ten thousand mu high mountain tea garden with an altitude of more than 800 meters; "floating snow" high-grade scented jasmine tea, whose color and fragrance meet the high-quality standard, can be called the ultimate work of Chinese flower tea; "Lun Dao", as green tea, integrates Chinese traditional tea culture into its essence, and its master level rare quality.

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