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绿冬品牌的核心价值

既传承文明又创新科技既专注本质又融汇百川既追求卓越又和谐发展既满足顾客需求又提升客户价值，通过科技的代表、专业的代表、品质的代表、市场的代表和文化的代表来提升品牌和客户的核心价值，进而推动丝绸产业伟大复兴。

绿冬公司是集研发、设计、生产、销售于一体，融内外贸易于一身专业从事丝绸系列产品生产经营的企业集团。集团所属企业有：绿冬（香港）国际有限公司、绿冬（杭州）丝绸有限公司、绿冬（深圳）雅腾机电有限公司、江西省绿冬丝科实业有限责任公司、江西修水丁氏永康蚕丝制品有限公司。

绿冬企业集团，自1993年成立以来，始终坚持走市场化、专业化、科技化、品牌化的发展道路。专注本质、励精图治，艰苦奋斗、沧海桑田，使昔日十几人的“小作坊”，发展成拥有固定资产过亿元的现代化品牌企业。

绿冬企业集团传承文明，开拓创新，与时俱进，科学发展，通过传统丝绸与现代科技、时尚元素完美结合的手段，开发出蚕丝被、蚕丝套件、蚕丝家居服、蚕丝饰品四大系列数百个高档丝绸产品。这些科技含量高、时尚个性、尊贵典雅、气质非凡的丝绸产品得到广大消费者的青睐。

“绿冬”品牌已在中国市场上形成引领丝绸消费潮流的知名品牌，是我国六大蚕丝被中国名牌产品生产企业之一；是我国“十一五”期间重点扶持的丝绸品牌企业之一；是我国首批高档丝绸标志使用企业之一；是我国《蚕丝被》国家标准起草单位企业之一。

品牌大事记：

1994年，丁永华辞官（乡长）下海，承包乡里的蚕丝被厂，江西的第一床蚕丝被在丁永华手上生产出来。丁永华成了我国最早提出现代丝绸家纺理论的践行者。

1996年，绿冬寝具有限公司在秋收起义发起地——修水县城挂牌成立，从乡到县，这是“绿冬”的第一次跨越。生产规模得到扩大，公司当年就获纯利18万元。投入再生产后，公司有了第一台电脑绗缝机。但此时公司仍处在贴牌加工阶段，自创品牌“绿冬”仍“藏在深闺人未识”。

2000年，“绿冬”租赁九江国棉五厂厂房设备，实现了第二次跨越式发展。从县到市，三年租赁让“绿冬”如虎添翼，销售收入突破千万元，“绿冬”品牌产品开始外销“出海”，“绿冬”由此开辟出发展新丝路。

2003年，江西省绿冬丝科实业有限责任公司注册成立，这是“绿冬”品牌发展的第三次突破性大跨越。公司座落在庐山北麓——九江市国家出口加工区，占地面积146亩，现有厂房1万平方米。“绿冬”开始跻身于全国丝绸行业第一梯次。

2007年9月11日“绿冬”蚕丝被在北京人民大会堂举行的2007年中国名牌产品表彰大会上获得“中国名牌”殊荣，成为全国丝绸行业第一批获中国名牌的六大蚕丝被品牌产品之一。

2013年10月，“绿冬”系列产品获得全国用户满意产品称号。

2014年4月，江西省茧丝绸协会成立，丁永华总经理出任首任会长。

经历二十年，“绿冬”从小到大、从弱到强，走过了从无牌——贴牌——创牌——品牌——名牌之路，用柔软的真丝打造出了一个坚实的产业。

The core value of Lvdong brand not only inherits civilization, but also innovates science and technology. It focuses on essence and integrates with Baichuan. It pursues excellence and harmonious development, satisfies customer demand and improves customer value. Through the representatives of science and technology, specialty, quality, market and culture, it promotes the core value of brand and customer, and then promotes the great rejuvenation of silk industry. Lvdong company is an enterprise group that integrates R & D, design, production and sales, and integrates domestic and foreign trade into a whole and specializes in the production and operation of silk series products. The group's enterprises include: Lvdong (Hong Kong) International Co., Ltd., Lvdong (Hangzhou) silk Co., Ltd., Lvdong (Shenzhen) yateng electromechanical Co., Ltd., Jiangxi Lvdong Silk Industry Co., Ltd. and Jiangxi Xiushui Dingshi Yongkang silk products Co., Ltd. Since its establishment in 1993, Lvdong enterprise group has always adhered to the development path of marketization, specialization, technology and brand. Focusing on the essence, making great efforts, hard work and vicissitudes of life, the "small workshop" with more than ten people in the past has developed into a modern brand enterprise with fixed assets of more than 100 million yuan. Lvdong enterprise group inherits civilization, develops and innovates, keeps pace with the times and develops scientifically. Through the perfect combination of traditional silk, modern technology and fashion elements, it has developed four series of hundreds of high-end silk products, including silk quilt, silk kit, silk household clothing and silk jewelry. These silk products with high technology content, fashionable personality, noble and elegant, and extraordinary temperament are favored by the majority of consumers. "Green winter" brand has formed a famous brand leading the silk consumption trend in the Chinese market. It is one of the six famous silk brand production enterprises in China, one of the silk brand enterprises supported during the 11th Five Year Plan period, one of the first batch of high-grade silk mark users in China, and one of the enterprises drafting the national standard of silk quilt in China. Brand memorabilia: in 1994, Ding Yonghua resigned (township head) and went to the sea to contract the silk quilt factory in the village. The first silk quilt in Jiangxi was produced by Ding Yonghua. Ding Yonghua became the first practitioner of modern silk home textile theory in China. In 1996, Lvdong bedding Co., Ltd. was founded in Xiushui County, the birthplace of Autumn Harvest Uprising. From township to county, this is the first leap of "Lvdong". The production scale has been expanded, and the company obtained 180000 yuan of net profit in that year. After putting into re production, the company has the first computerized quilting machine. But at this time, the company is still in the stage of OEM, and its own brand "green winter" is still "hidden in the boudoir". In 2000, "green winter" leased the workshop equipment of Jiujiang guomian No.5 plant, realizing the second leap forward development. From county to city, the three-year leasing has made "green winter" even more powerful, with sales revenue exceeding 10 million yuan. "Green winter" brand products began to be exported "to the sea", and "green winter" thus opened up a new silk road for development. In 2003, Jiangxi Lvdong Silk Industry Co., Ltd. was registered and established, which is the third breakthrough in the development of "Lvdong" brand. The company is located in the north of Mount Lu - Jiujiang national export processing zone, covering an area of 146 mu, with an existing plant area of 10 thousand square meters. "Green winter" began to rank first in the silk industry. On September 11, 2007, "green winter" silk was honored as "China famous brand" at the 2007 China famous brand product recognition conference held in the Great Hall of the people in Beijing, becoming one of the first batch of six famous silk quilt brand products in China's silk industry. In October 2013, "green winter" series products won the title of national user satisfaction products. In April 2014, Jiangxi cocoon silk association was established, with Ding Yonghua as the first president. In the past 20 years, "green winter" has grown from small to large, from weak to strong. It has gone through the road from no brand - OEM - create brand - famous brand, and created a solid industry with soft silk.

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