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Xtrail was established in Beijing in 2014 to create an exclusive community for outdoor enthusiasts at home and abroad. At present, xtrail's main business consists of two parts: outdoor event operation and outdoor camp. The types of events include cross-country running, outdoor multiple events, triathlon, mountain bike and ski climbing, mainly covering outdoor endurance projects. The outdoor camp is under construction and is planned to open in the middle of 2019. The camp combines outdoor activities, food and immersive outdoor accommodation experience. Since 2015, xtrail has held more than ten outdoor events of more than 100 kilometers, which is a large-scale event company with a large number of domestic outdoor events. In addition, the world cross-country adventure race was held in Altay, Xinjiang in September 2016. Xtrail focuses on providing participants with high-quality sports experience in various products, combining sports with science and technology, tourism, film and television, and providing full process services from project planning, event execution, content production, and publicity. At the same time, through cooperation with the international competition team, the company will further expand to the international market, and also create a more complete outdoor sports community for outdoor enthusiasts at home and abroad.

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