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林昌地板系浙江林昌木业公司旗下品牌，公司座落于“上有天堂，下有苏杭”的苏杭之间，与杭、嘉、沪毗邻的中国历史名镇南浔，经济繁荣，风景秀丽，交通便捷，地理位置十分优越，是浙北地区与上海开放接轨的东大门。公司拥有十五年地板研发制造经验，三大生产基地，占地150亩，自主研发生产五大产品——实木地板、实木仿古地板、实木复合地板、强化地板、拼花地板，年生产能力达1200万平方米，是中国地板行业最具规模的企业之一。公司率先引进德国进口威力四面刨，台湾产淋漆生产流水线及意大利高档地板生产设备，实现设备国际化，为林昌地板品质奠定坚实基础。

林昌地板品牌创立初期，斥巨资签约著名影视巨星——侯勇为林昌品牌代言人，短短几年内迅速构建起700余家销售网点遍布全国22个省市及自治区并远销美国、加拿大、日本、韩国等国家，公司始终以“品质赢市场”作为企业发展方针，积极投身于产品工艺的创新与研发。

林昌地板--“晶钻面”超耐磨地板专家，采用全球进口名贵树种，德国生产设备、超耐磨油漆，数十道工艺严格把关，地板更耐磨，更耐刮，更稳定，引领超耐磨地板发展潮流。受到相关专家及行业领导的一直好评！备受消费者追捧！

林昌地板先后获得浙江名牌产品、全国30家实木地板双承诺企业、浙江省林产业重点龙头企业等荣誉称号，连续五年获得消费者信得过单位、连续六年被评为上海木行业协会实木地板名优产品、诚信品牌！

林昌地板：优秀是一种习惯

首先，从企业来看，林昌顺利完成了2011年品牌战略与招商合作计划，并在企业管理、运作、执行上都有十分大的进步与完善，企业更趋于规模化、规范化、精细化耕作。2011年较2010年，经销商数量增长了20%，地板年销量增长了33%，随着业绩的扩大，林昌精英团队也在扩大，团队的凝聚力让林昌稳步向前。

另外，从产品来看，林昌深知，产品质量不仅是消费者的买点，是经销商的卖点，更是企业的基石。在生产线上，拥有德国进口威力四面刨，台湾产淋漆生产流水线及意大利高档地板生产设备，同时引进了整套德国豪迈（homag）开槽设备线以及最为先进的压贴生产线，而且采用美国美德（mead）公司进口耐磨纸和国内最优质的环保活性基材以及防褪色抗紫外线高清晰装饰纸，并使用由德国山特维克sandvic公司提供的钢板模具，使林昌的产品质量有强大的后盾支持。

在工艺上，专注于超耐磨与环保的特性。集数十位能工巧匠，历经数年钻研、攻关，过近百次破坏性试验研发出的新一代生态地板产品更环保、更耐磨。产品基材选用中国名牌、环保基材—大亚基材，此基材以“再生木，速生林”为原材料，极大地减少了木材采伐量，开启低碳生活新篇章；生产过程中应用一次成型技术，同时将一种新型的纤维因子材料均匀渗入地板中。使地板的各部位的“内应力”均衡一致，解决了地板易干缩湿涨、曲翘变形等世界性难题；减小木质纤维分子的活跃程度，遏制了甲醛等有害物质的挥发与释放，使板材内的有害物质与外界隔离，使家居环境更环保。

在花色上，根据市场调查与消费者口碑喜好，增加了几十款包括实木、强化、实木复合等不同系列的产品，花色从时尚、简约、仿古、花纹等角度出发，为消费者增添了更多的花色选择，满足了消费者不同的需求，同时也提升了企业的发展空间。

有一种优秀叫不骄不躁，有一种优秀叫敢于坚持，有一种优秀叫踏实创新，只有将这些优秀当做一种习惯，林昌才能走得更远，更稳！

林昌地板：以信誉树品牌

质量决定一个产品，信誉成就一个品牌，这是林昌地板多年的经营之道，是林昌人上下始终坚持不变的共识！当下，越来越多的企业家意识到要想在愈演愈烈的市场竞争环境中分得一杯羹，拥有含金量高的品牌，就是应对云波诡谲市场环境的最强劲武器。

林昌自07年开始就已全面启动品牌战略方案，邀请了著名影视明星侯勇做林昌的品牌形象代言，在业内得到较高的关注。侯勇的代言打响了林昌地板品牌建设的第一枪，在依托晶钻面技术，进一步提升了林昌“超耐磨地板第一品牌”的知名度，使林昌地板在品牌战中大胜。林昌在品牌战中独到的捕捉潜在商机的品牌意识，不盲目的追随大流，不拘一格的创新品牌意识，使林昌地板成为家喻户晓的“超耐磨地板第一品牌”。

Linchang floor is a brand of Zhejiang Linchang wood industry company. The company is located between Suzhou and Hangzhou, which is "paradise on the top, Suzhou and Hangzhou on the bottom". It is adjacent to Nanxun, a famous historical town in China, which is adjacent to Hangzhou, Jiaxing and Shanghai. It has a prosperous economy, beautiful scenery, convenient transportation and superior geographical position. It is the east gate of the Northern Zhejiang Province and Shanghai to open and connect. The company has 15 years of experience in floor R & D and manufacturing, three production bases, covering an area of 150 mu. It independently develops and produces five products - solid wood floor, solid wood antique floor, solid wood composite floor, laminate floor and parquet floor, with an annual production capacity of 12 million square meters. It is one of the largest enterprises in China's floor industry. The company takes the lead in introducing Germany's imported powerful four-way planing, Taiwan's production line of paint spraying and Italy's high-grade floor production equipment to realize the internationalization of equipment and lay a solid foundation for the quality of Linchang floor. In the early days of the establishment of Linchang floor brand, Hou Yong, a famous film and television superstar, signed a contract with a huge sum of money to act as the spokesperson of Linchang brand. In a few years, he quickly established more than 700 sales outlets in 22 provinces and autonomous regions across the country and exported them to the United States, Canada, Japan, South Korea and other countries. The company always takes "quality wins the market" as its development policy and actively participates in the innovation of product technology And research and development. Linchang floor -- "Diamond face" super wear-resistant floor expert, adopts the world's imported precious tree species, German production equipment, super wear-resistant paint, dozens of processes strictly check, the floor is more wear-resistant, more scratch resistant, more stable, leading the development trend of super wear-resistant floor. By the relevant experts and industry leaders have been well received! Highly sought after by consumers! Linchang flooring has won the honorary titles of Zhejiang famous brand products, 30 solid wood flooring double commitment enterprises in China, key leading enterprises in the forestry industry in Zhejiang Province, etc. for five consecutive years, it has won the trust of consumers, and has been rated as the famous solid wood flooring product and brand of integrity by Shanghai Wood Industry Association for six consecutive years! Linchang floor: excellence is a habit. First of all, from the perspective of enterprises, Linchang has successfully completed the 2011 brand strategy and investment promotion cooperation plan, and has made great progress and improvement in enterprise management, operation and implementation. Enterprises tend to be large-scale, standardized and refined farming. In 2011, compared with 2010, the number of dealers increased by 20%, and the annual sales volume of flooring increased by 33%. With the expansion of performance, the elite team of Linchang is also expanding, and the cohesion of the team makes Linchang move forward steadily. In addition, from the perspective of products, Linchang knows that product quality is not only the point of purchase of consumers, but also the selling point of dealers, and also the cornerstone of enterprises. In the production line, we have imported powerful four-way planer from Germany, paint spraying production line from Taiwan and high-grade floor production equipment from Italy. At the same time, we have introduced a complete set of HOMAG slotting equipment line and the most advanced pressing and pasting production line. Moreover, we have adopted the wear-resistant paper imported by Mead company, the best environmental protection active base material in China and anti fading, anti UV and high-definition The decorative paper and the steel plate mould provided by sandvic company of Germany are used to support the product quality of Linchang. In terms of technology, we focus on the characteristics of super wear resistance and environmental protection. The new generation of ecological floor products developed by dozens of skilled craftsmen after years of research and research and nearly 100 destructive tests are more environmentally friendly and wear-resistant. The base material of the product is da sub base material, which is a famous brand in China and environmental protection base material. This base material takes "regenerated wood, fast-growing forest" as the raw material, which greatly reduces the amount of wood cutting and opens a new chapter of low-carbon life. In the production process, one-time molding technology is applied, and a new type of fiber factor material is evenly infiltrated into the floor. The "internal stress" of each part of the floor is balanced and consistent, which solves the worldwide problems such as the floor is easy to dry, shrink, wet, swell, warpage and deformation; reduces the activity of wood fiber molecules, curbs the volatilization and release of formaldehyde and other harmful substances, isolates the harmful substances in the board from the outside, and makes the home environment more environmentally friendly. In terms of design and color, according to market research and consumers' public praise preferences, dozens of products including solid wood, reinforcement, solid wood composite and other different series of products have been added. From the perspective of fashion, simplicity, archaize, pattern and so on, design and color has increased more choice of design and color for consumers, met different needs of consumers, and also improved the development space of enterprises. There is a kind of excellence called not arrogant and impetuous, a kind of excellence called daring to persist, and a kind of excellence called down-to-earth innovation. Only by taking these excellence as a habit can Linchang go further and be more stable! Linchang floor: the quality of a product is determined by the reputation of a brand, and the reputation of a brand is achieved. This is the way of operation of Linchang floor for many years, and it is the consensus that Linchang people always adhere to! At present, more and more entrepreneurs realize that the most powerful weapon to deal with the treacherous market environment of cloud wave is to have a share in the increasingly fierce market competition environment and have a high-value brand. Since 2007, Linchang has launched the brand strategy plan in an all-round way, and invited Hou Yong, a famous movie star, to be the brand image spokesperson of Linchang, which has attracted high attention in the industry. Hou Yong's endorsement launched the first shot of brand building of Linchang floor. Relying on the technology of diamond surface, it further improved the popularity of "the first brand of super wear-resistant floor", making Linchang floor win the brand war. Lin Chang's unique brand awareness of catching potential business opportunities in the brand war, not blindly following the trend, not sticking to the innovative brand awareness, makes Lin Chang floor become a household name "the first brand of super wear-resistant floor".

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