尚焱本命年品牌怎么样 申请店铺

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尚焱本命年是中华家居助运吉祥物知名品牌，连锁加盟总部位于山东济南山东国际珠宝交易中心。尚焱本命年以“做一个有良知的风水文化传承者”为企业宗旨，以“商业模式传承风水助运文化”为企业定位， 坚持“讲道义，走正道，得正果”的企业文化，获得了诸多荣誉，得到了社会各界的充分肯定。目前拥有重庆、上海、南京、武汉、北京、长沙、成都等各级加盟商，批发商上百家。

“三年不开张，开张吃三年”，是人们对珠宝玉器行业暴利的描述，随着市场经济发展，玉器经销商蜂拥而上。由于大多数经营者没有自己明确的定位，缺乏足够的品牌意识，或一味跟风模仿，缺乏个性化，从而导致市场秩序混乱，商家只有通过大打价格战来维系自身生存，打折、优惠、让利之风愈刮愈烈，其结果导致了商家始终徘徊在崩溃的边缘。

尚焱本命年是台湾大中华易学交流中心下属公司，全面负责大陆市场开拓及运营管理工作。旗下文化品牌有：尚焱、吉祥坊、吉善居、御麟工艺等，以其独特的产品定位及对中国传统文化的解读，赢得了广大消费者的信赖和喜爱，经销网络覆盖全中国，并稳健成长中，商品种类齐全，工艺好价格低，风水文化专业是我们立于不败之地的法宝，也是大家信赖的根本。

尚焱本命年以文化为主题，巧妙的将风水文化、本命年文化与玉文化有机的结合，通过对消费者心理需求的调研，把文化原素注入到传统的经营模式中，打破传统风水用品以铜器为主，“本命年”以红色老三件（红腰带、红内裤、红袜子）为主的模式，大胆将珠宝玉器、翡翠水晶引入，更符合现代家居的特点，不至于“风水味”太浓，满足现代人佩戴时尚的特点，使之更加适合不同消费需求、消费人群需要，又为经销商带来更大的空间，进而实现品牌化、差异化。

一直以来，风水都是中国传统文化的一个重要组成部分。然而这样的事情却遭到了来自南韩的挑战，他们正在申请将风水列入他们的文化遗产。

南韩已经在2005年将纪念中国诗人屈原的端午节成功申请为起文化遗产。从现在的情况看，他们风水申遗很可能再次成功，因为整个韩国，从普通百姓到总统，再到联合国秘书长都在支持。

鉴于此，尽管多年来，官方一致认为风水就是一种迷信，但是在国务院的新闻发布会上，文化部的副部长王文章表示“风水是否可以确定为非物质文化遗产名录，专家尚在研究。”这一谈话随即被多家媒体转载，引发广泛讨论。

其实这是一个很重要的信号：我们国家政府开始不再排斥风水，也就是说，风水文化即将复兴。一个最为典型的实例就是：北京大学教授于希贤在百家讲坛电视直播《国学智慧-风水文化案例篇》、《国学智慧—风水文化应用篇》。

一份权威机构的“中国县处级公务员科学素养调查”研究报告表明：尽管中国县处级公务员科学素养总体高于普通民众，但是只有不到一半的官员表示不相信“相面”、“风水”、“求签”等迷信形式；而相信“风水”的县处级官员的比例，甚至高于老百姓。

真正专业的风水吉祥用品店大陆市场尚是空白

专业的风水吉祥用品店在台湾、香港非常的火爆，很受欢迎，不仅仅是居家自用，也是商务礼品的重要组成部分，送吉祥礼品即表达了心意又表达了美好的祝愿。但是受多种因素制约，大陆市场尚是空白。不同的风水用品有不同的作用和摆放要求，这个是非常讲究和严格的，只有这样才能有效果。纵观目前大陆市场，大多数风水用品店的风水文化都非常的差，很多经营者几乎不懂风水，而大多数风水师只是给人看风水收费，没有实体投入，所以导致市场空白。

从我们从事风水咨询的经验来看，不管是富商还是官员都更相信一些‘玄’的东西。给他们调整一下办公桌的位置，他们觉得太简单，不放心。但给他们安放超值的吉祥物，布一个风水局，他们就觉得很灵了。所以，这是一个受人尊重的、不讨价还价的、的文化市场。正因为是一个高端的文化市场，所以，只有读懂风水文化，才能在即将激烈的市场竞争中立于不败之地。

有中国人的地方就有“本命年”习俗，中国有十五亿人，按十二属相划分每年少则有上亿人会步入自己的“本命年”。我公司明晰洞察到这个商机，适时推出了以“本命年”为主线的祈福助运文化用品加盟店。

我们将以产品作为载体，将吉祥、平安，如意等文化赋予在这些其中，于亲情和友情挂钩，从而大大提升了商品的附加值和含金量。祈福文化是块沃土，只要稍加滋润，施与阳光，就能唤起消费者的认知度和内心潜在的消费需求及购买欲望，由于产品注入了不同文化内涵，内涵早以超过商品本身的价值，购买人群往往不在乎价格。在当今人们生活日趋富足大背景下，人们更加注重是自身的精神需求。我们为消费者提供的不止是预示着吉祥、平安、如意商品，更是提供一种文化，一种信仰，一种情节，一种祝福。

我们将遵循“识民俗而察心态，趋崇尚而用之”信念，把凝聚着亿万华人美好的追求和希望，寄托着亿万华裔真情的祝福和祈祷的祈福文化发扬光大，同时也为广大的中小投资者提供发展的契机。

Shangyan is a well-known brand of mascot of China home furnishing aid. Its chain headquarters is located in Shandong International Jewelry Trading Center, Jinan, Shandong Province. In the original year of Shang Yan's life, the company '. At present, it has franchisees at Chongqing, Shanghai, Nanjing, Wuhan, Beijing, Changsha, Chengdu and other levels, and hundreds of wholesalers. "Open for three years, open for three years" is people's description of the huge profits in the jewelry and jade industry. With the development of market economy, jade dealers swarmed in. Because most operators do not have their own clear positioning, lack of sufficient brand awareness, or blindly follow the trend of imitation, lack of personalization, which leads to market order confusion. Only through a big price war to maintain their own survival, the wind of discounts, concessions, and profits is growing stronger, which results in the merchants always hovering on the edge of collapse. Shangyan, a subsidiary of the Greater China Yi Xue exchange center in Taiwan, is fully responsible for market development and operation management in mainland China. Its cultural brands include: Shangyan, jijifangfang, jishanju, Yulin Technology, etc. with its unique product positioning and interpretation of Chinese traditional culture, it has won the trust and love of the majority of consumers. The distribution network covers the whole China, and it is growing steadily. It has a complete range of goods, good technology and low price. Fengshui culture specialty is our magic weapon and everyone's trust The essence of Lai. With the theme of culture, Shangyan benmingnian skillfully combines Fengshui culture, benmingnian culture and jade culture. Through the investigation of the psychological needs of consumers, it injects cultural elements into the traditional business model, breaks the traditional Fengshui products dominated by bronze ware, and "benmingnian" mainly focuses on red old three pieces (red belt, red underpants and red socks) and boldly makes jewelry The introduction of jade and emerald crystal is more in line with the characteristics of modern home furnishing, not too strong "Fengshui taste", to meet the characteristics of modern people's wearing fashion, so that it is more suitable for different consumer needs and needs of consumers, and to bring more space for dealers, and then realize brand and differentiation. Fengshui has always been an important part of Chinese traditional culture. However, such a thing has been challenged by South Korea, which is applying for Fengshui to be included in their cultural heritage. South Korea has successfully applied for the Dragon Boat Festival as a cultural heritage in 2005 in memory of Chinese poet Qu Yuan. From the current situation, they are likely to succeed in applying for the world heritage again, because the whole South Korea, from ordinary people to the president, to the Secretary General of the United Nations, is supporting them. In view of this, although for many years, the official consensus is that geomancy is a superstition, but at the press conference of the State Council, Wang Wen, Vice Minister of the Ministry of culture, said, "experts are still studying whether geomancy can be identified as a list of intangible cultural heritage." The conversation was then reprinted by multiple media, triggering widespread discussion. In fact, this is a very important signal: our government is no longer rejecting fengshui, that is to say, Fengshui culture is about to revive. One of the most typical examples is: Yu Xixian, a professor of Peking University, broadcast the case of wisdom of traditional Chinese culture - Fengshui culture and the application of wisdom of traditional Chinese culture - Fengshui culture on TV in hundreds of lecture halls. A research report on the scientific literacy survey of county level civil servants in China by an authoritative organization shows that although the overall scientific literacy of county level civil servants in China is higher than that of ordinary people, less than half of the officials do not believe in "face-to-face", "Fengshui", "request for signature" and other forms of trust, while the proportion of county level officials who believe in "Fengshui" is even higher than that of ordinary people. The real professional geomantic auspicious products store in the mainland market is still a blank professional geomantic auspicious products store, which is very popular in Taiwan and Hong Kong. It is not only for home use, but also an important part of business gifts. Sending auspicious gifts not only expresses the heart but also expresses the best wishes. But restricted by many factors, the mainland market is still blank. Different feng shui products have different functions and placement requirements, which is very particular and strict, only in this way can they have effect. Looking at the current mainland market, most of the geomancy stores have very poor geomancy culture, many operators almost do not understand geomancy, and most of the geomancers just show people the fees of geomancy, there is no real investment, so the market is blank. From our experience in Fengshui consulting, both rich businessmen and officials believe in something "mysterious". Adjust the position of the desk for them. They think it's too simple and uneasy. But to put a super value mascot and create a geomancy Bureau, they feel very smart. Therefore, this is a respected, non bargaining, cultural market. Just because it is a high-end cultural market, only by reading Fengshui culture can we be invincible in the fierce market competition. Where there are Chinese people, there is the custom of "the year of birth". There are 1.5 billion people in China. According to the division of twelve zodiacal signs, there are hundreds of millions of people entering their own "the year of birth". Our company has a clear insight into this business opportunity, and timely launched a franchise store of cultural goods for blessing and transportation with "the year of life" as the main line. We will take the product as the carrier, give auspicious, safe, Ruyi and other cultures to them, and link them with family and friendship, so as to greatly enhance the added value and gold content of the commodity. Praying culture is a fertile land. With a little moistening and sunshine, it can arouse consumers' awareness and inner potential consumption demand and purchase desire. Because the products are infused with different cultural connotations, the connotation has exceeded the value of the goods, and the buyers often don't care about the price. In today's context of people's increasingly rich life, people pay more attention to their own spiritual needs. We provide consumers with not only auspicious, peaceful and wishful commodities, but also a culture, a belief, a plot and a blessing. We will follow the belief of "knowing the folk customs and observing the mentality, advocating and using them". We will carry forward the blessing culture which embodies the beautiful pursuit and hope of hundreds of millions of Chinese people, and the sincere blessing and Prayer of hundreds of millions of Chinese people. At the same time, we will also provide opportunities for the development of small and medium-sized investors.

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