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南京新百位于南京市中心最繁华地段新街口广场的东南侧，占地面积1.3万平方米，营业面积5万平方米。自1952年8月创建至今，已经具有半个多世纪的历史，是一家老字号大型百货零售企业、中国十大百货商店之一和南京市第一家商业企业股票上市公司。目前，公司13个专业商场，经营品种24万余种，经济效益连续16年保持在江苏省同行第一的地位，“新百”被江苏省工商行政管理局认定为全省着名服务商标，被中国国家工商行政管理局授予全国首批“重合同、守信用”先进单位，是“AAA”特级资信企业；建店至今，新百共涌现出国家、省、市级劳模18名，先后获得国家、省、市级各类荣誉870项。

近几年来，南京新百以改革创新为动力，坚持“突出主业，积极走多元化道路”的发展战略。经营上实施动态调整，优化商品结构，改善购物环境，注重经营特色，不断提高主营业务能力；在做精、做强商业零售的同时，重点向连锁百货和商业地产方向发展。

2010年，南京新百正酝酿新的蓝图，跨越新的起点--随着新街口第一高楼--新百南京中心60层主楼的全面落成启用，新百商业裙楼也将完成从负二楼延伸至八楼的全新升级改造，届时将统一呈现总体量达17万平方米的高端现代综合型商业建筑体，更以总高249米的第一姿态，跃然成为领衔CBD商圈的地标景观。

全新呈现的南京新百，将成为集购物观光，餐饮休闲，生活服务，高档办公于一体，拓展多种业态，满足多元消费需求的城市高端商业综合体，成为都市人群自然汇聚的时尚场所，实至名归的“中华第一商圈”的风尚引领之地。

Nanjing Xinbai is located in the southeast of Xinjiekou square, the most prosperous area in the center of Nanjing, covering an area of 13000 square meters and a business area of 50000 square meters. Since its establishment in August 1952, it has a history of more than half a century. It is a large-scale department store retail enterprise with a time-honored brand, one of the top ten department stores in China and the first listed company of commercial enterprises in Nanjing. At present, the company has 13 professional shopping malls with more than 240000 business varieties. Its economic benefits have been the first in Jiangsu Province for 16 consecutive years. "Xinbai" has been recognized as a famous service trademark of the whole province by Jiangsu Administration for Industry and commerce. It has been awarded the first batch of advanced units of "contract abiding and credit abiding" by the State Administration for Industry and Commerce of China. It is a "AAA" special credit enterprise. Since its establishment, it has been There are 18 national, provincial and municipal model workers in Xinbai, and 870 national, provincial and municipal honors have been won successively. In recent years, driven by reform and innovation, Nanjing Xinbai adheres to the development strategy of "highlighting the main business and actively taking a diversified path". In terms of operation, we should carry out dynamic adjustment, optimize commodity structure, improve shopping environment, pay attention to business characteristics, and constantly improve the main business capacity; while doing fine and strong business retail, we should focus on the development of chain stores and commercial real estate. In 2010, Nanjing Xinbai is preparing a new blueprint, crossing a new starting point -- with the completion and opening of the 60 story main building of Xinbai Nanjing Center, Xinbai commercial podium will also be upgraded from the second basement floor to the eighth floor. At that time, it will present a high-end modern comprehensive commercial building with a total volume of 170000 square meters, and the first appearance with a total height of 249 meters State, become the landmark landscape of CBD business district. The newly presented Nanjing Xinbai will become a city high-end commercial complex integrating shopping and sightseeing, catering and leisure, life service and high-end office, expanding a variety of business forms and meeting multiple consumption needs, becoming a fashion place for the natural gathering of urban people, and a fashion leading place of "China's No.1 business district".

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