康辉旅游品牌怎么样 申请店铺

中国康辉旅行社集团有限责任公司（原中国康辉旅行社总社）创建于1984年，历经二十余年的发展，已成为全国大型旅行社集团企业之一，是北京“首旅集团”旗下专业化旅行社集团公司，总部设在北京。目前北京设有33家门市，已在全国设有200余家以资本为纽带的子公司。日臻完善的网络化营销、接待体系和垂直管理模式在旅行社行业已形成独特的综合优势。遍及海内外的业务协作体系以及由近万名员工组成的优秀团队具备为国内外旅游者提供全方位综合服务的实力。

2002年，“康辉旅游”被中国旅游报评为“中国旅游知名品牌”；2007年“康辉旅游”连续第四次入选世界品牌实验室评选的“中国最具品牌价值的500家企业”名录，品牌价值将近12亿元人民币；2001年至2011年，中国康辉旅行社集团连续9年名列全国百强国际旅行社前三甲；2009年名列全国百强国际旅行社前二甲；2009年中国康辉旅行社集团有限责任公司在全国旅行社集团中排名第一、全国出境旅游旅行社排名第一、全国国内旅游旅行社排名第一以及全国入境旅游旅行社排名第三；2010年6月，“康辉”被北京市工商行政管理局认定为“北京市著名商标”，这是康辉集团“品牌化”发展的又一重要成果。

中国康辉旅行社集团以振兴和发展中国民族旅游业、服务于社会日益增长的精神文化需求为己任，定位于成为我国最大的旅游及旅行综合服务商。

康辉已经具备的市场规模实力、“康辉旅游”品牌的巨大影响力，以及全国性分支机构的网络优势，中国康辉旅行社集团正将整个集团纳入全球旅游业的庞大系统，借此提升集团的技术水平和服务质量，把集团发展成为具有国际竞争能力的大型旅游运营及服务商。

中国康辉旅行社集团将继续沿着“网络化”、“规模化”、“品牌化”、“国际化”、“资本化”的战略目标发展、前行。

Founded in 1984, China Kanghui Travel Agency Group Co., Ltd. (formerly China Kanghui Travel agency head office) has become one of the largest travel agency group enterprises in China after more than 20 years of development. It is a specialized travel agency group company under Beijing first travel group, with its headquarters in Beijing. At present, there are 33 cities in Beijing and more than 200 subsidiaries linked by capital. The increasingly perfect network marketing, reception system and vertical management mode have formed unique comprehensive advantages in the travel agency industry. The business cooperation system at home and abroad and the excellent team composed of nearly 10000 employees have the strength to provide comprehensive services for domestic and foreign tourists. In 2002, "Kanghui tourism" was rated as "China's famous tourism brand" by China Tourism News; in 2007, "Kanghui tourism" was selected as "China's top 500 enterprises with the most brand value" by the world brand laboratory for the fourth time in a row, with the brand value of nearly 1.2 billion yuan; from 2001 to 2011, China Kanghui Travel Agency Group ranked among the top 100 international travel agencies in China for nine consecutive years In 2009, China Kanghui Travel Agency Group Co., Ltd. ranked first in the national travel agency group, first in the national outbound travel agency, first in the national domestic travel agency and third in the national inbound travel agency. In June 2010, "Kanghui" was recognized by Beijing Administration for Industry and commerce as "Beijing famous trademark" is another important achievement of the brand development of Kanghui group. China Comfort Travel Service Group aims to become the largest comprehensive tourism and travel service provider in China, with its mission to revitalize and develop China's national tourism and serve the growing spiritual and cultural needs of the society. With the strength of market scale, the great influence of "Kanghui tourism" brand and the network advantages of national branches, China Kanghui Travel Agency Group is integrating the whole group into the huge system of global tourism industry, so as to improve the technical level and service quality of the group and develop the group into a large-scale tourism operator and service provider with international competitiveness. China Comfort Travel Group will continue to develop and move forward with the strategic objectives of "Networking", "scale", "branding", "internationalization" and "capitalization".

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