小肥羊品牌怎么样 申请店铺

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小肥羊成立于内蒙古包头市，内蒙古小肥羊餐饮连锁有限公司自1999年8月起，以经营特色火锅及特许经营为主业，兼营调味品研发及销售。2008年6月小肥羊集团有限公司（“小肥羊”）在香港上市。2012年2月，百胜餐饮集团以协议计划方式私有化小肥羊的交易顺利完成。小肥羊从2月2日起正式在香港联交所除牌，并成为百胜餐饮集团旗下一个新的餐饮品牌。

作为百胜餐饮集团旗下的餐饮品牌，小肥羊将秉承百胜餐饮集团的饮食健康及平衡膳食精神致力为顾客带来高品质食品。目前，小肥羊的餐饮店面已遍布全国，而且连锁店已经进入美国、加拿大、日本、港澳等国家和地区。截止2011年12月底，小肥羊在中国大陆拥有469家连锁餐厅，是家喻户晓的中国餐饮连锁品牌。

目前，小肥羊公司已经发展成为拥有一个调味品基地，两个肉业基地，一个物流配送中心，一个外销机构，国内十五大餐饮市场区域，国际三大餐饮市场区域的大型跨国餐饮连锁企业。

小肥羊的垂直整合业务模式极具拓展性，业务包括羊肉加工、火锅汤料生产，餐厅经营以及食品分销批发。

羊肉和调味品原材料均来自天然牧场和种植区。小肥羊肉业基地，是目前国内规模大、羊肉加工程序精细的肉业基地。小肥羊调味品基地，拥有目前国内先进的火锅汤料生产线。这两个后勤基地，保证了小肥羊火锅优良的品质。

小肥羊的产业模式，不仅支撑了小肥羊餐厅运营和食品销售，而且拉动了内蒙古农牧业产业结构升级。企业的发展聚结了股东、员工、股民、农牧民、加盟商等各个环节的利益链条，并持续为之创造价值。公司现拥有员工6万多人; 直接带动各地相关产业就业人数达24万人，带动20多万农牧民增收致富。

小肥羊将继续以天然、健康的品质，快乐、共享的理念，弘扬中华餐饮文化，强壮人类健康体魄；努力成长为世界级的中餐品牌，朝着打造“百年老店”的战略目标奋进。

Xiaofeiyang was founded in Baotou City, Inner Mongolia. Since August 1999, Inner Mongolia Xiaofeiyang catering chain Co., Ltd. has been mainly engaged in characteristic hot pot and franchising, as well as condiment R & D and sales. In June 2008, Little Sheep Group Co., Ltd. ("little sheep") was listed in Hong Kong. In February 2012, Baisheng catering group successfully completed the transaction of privatizing Xiaofeiyang by means of agreement plan. Xiaofeiyang was officially delisted from the Hong Kong Stock Exchange on February 2 and became a new catering brand of Yum! Brands. As a catering brand of Yum! Brands, little fat sheep will adhere to the healthy and balanced diet spirit of Yum! Brands and strive to bring high quality food to customers. At present, the catering stores of little sheep have been all over the country, and the chain stores have entered the United States, Canada, Japan, Hong Kong and Macao and other countries and regions. As of the end of December 2011, Xiaofeiyang has 469 chain restaurants in mainland China, which is a well-known Chinese catering chain brand. At present, Xiaofeiyang company has developed into a large-scale transnational catering chain enterprise with a seasoning base, two meat industry bases, a logistics distribution center, an export sales organization, the fifteen largest domestic catering market areas and the three largest international catering market areas. The vertical integration business model of Xiaofeiyang is very expansible, including mutton processing, hot pot soup production, restaurant operation and food distribution and wholesale. Raw materials of mutton and condiment are from natural pasture and planting area. Small fat sheep meat industry base is a large-scale domestic meat industry base with fine processing procedures. Xiaofeiyang seasoning base, with the current domestic advanced hot pot soup production line. These two logistics bases ensure the excellent quality of Xiaofeiyang hot pot. The industrial model of Xiaofeiyang not only supports the operation of Xiaofeiyang restaurant and food sales, but also promotes the upgrading of the industrial structure of Inner Mongolia's agriculture and animal husbandry. The development of the enterprise gathers the interest chain of shareholders, employees, shareholders, farmers and herdsmen, franchisees and other links, and continuously creates value for them. At present, the company has more than 60000 employees, which directly drives the employment of relevant industries in all regions to 240000, and drives more than 200000 farmers and herdsmen to increase their income and become rich. Xiaofeiyang will continue to carry forward the Chinese food culture with the natural and healthy quality, the concept of happiness and sharing, and strengthen human health; strive to grow into a world-class Chinese food brand, and strive to build a "century old store" strategic goal.

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