蔡林记品牌怎么样 申请店铺

武汉蔡林记商贸有限公司始建于上世纪二十年代末，前身为武汉市蔡林记热干面馆。历经几代蔡林记人的努力拼搏，蔡林记由单一的面馆发展为生产多样化的系列特色小吃产品的餐饮品牌企业，成为荆楚大地家喻户晓的小吃品牌。其主营产品热干面，爽滑筋道，黄而油润，香而鲜美，未食而乡情浓浓，诱人食欲；食之则香飘四溢，回味无穷。蔡林记因此深受广大消费者的赞赏，一直享有中华名优小吃的美誉。武汉热干面与山西刀削面、两广伊府面、四川担担面、北方炸酱面并称为我国的“五大名面”。蔡林记则是武汉热干面中较为出名、较有影响力的一家。

上个世纪20年代末，热干面馆在汉口满春路口开张营业，因门前两颗葱郁的大树，取名“蔡林记”，寓意生意兴隆，财源茂盛。1955年，蔡林记由私营改造成公私合营企业，店面扩大后生意蒸蒸日上。1966年起，蔡林记由公私合营转为国有国营，公司的发展更上一层楼，每天烹制热干面可达1.2万人份。1995年，蔡林记办理了品牌制品和服务类商标注册，热干面品种扩大为8个品种。2000年2月，蔡林记开始办特许经营。此后，蔡林记的店面在湖北达到100家。

现在蔡林记系列食品既秉承了传统的特色又加入了时代的气息。既有传统的特色产品如热干面等，选料讲究，做工精细，造型雅致，口味正宗。同时也兼收并蓄，制作供应地方特色小吃，品种多样，口味独特。为了满足现代社会快节奏的生活步伐，蔡林记在秉承传统工艺基础上，创新推出了科学绿色产品——非油炸方便面式热干面，不但酱香味美、口味地道而且方便快捷、物美价廉。在美食结构的发展完善过程中，蔡林记逐步形成了以热干面为主导，带动其它特色小吃产品共同发展的生产格局，大力打造品种有特色、质量保障、消费方便、价格廉宜的时代品牌。

如今，蔡林记凭借百年积淀的文化底蕴，坚持“传承百年品牌，创造精品蔡林记”的经营宗旨，遵循“坚持质量，追求品质，用管理和服务创造品质”的质量方针，以产品力、价格力、营销力塑造品牌形象，发展现代与传统结合的战略模式。蔡林记正朝着现代化美食王国方向迈进，抒写着更为华丽的篇章！

Wuhan cailinji Trading Co., Ltd. was founded in the late 20s of last century, formerly known as Wuhan cailinji hot dry noodle shop. Through the efforts of several generations of cailinji people, cailinji has developed from a single noodle shop to a catering brand enterprise that produces a variety of series of featured snack products, becoming a household snack brand in Jingchu. Its main products are hot and dry noodles, which are smooth and smooth, yellow and oily, fragrant and delicious, not eaten but with strong local feeling, and attractive appetite; the food is fragrant and has endless aftertaste. As a result, Cai Linji is deeply appreciated by consumers and has always enjoyed a good reputation as a famous Chinese snack. Wuhan hot and dry noodles, Shanxi noodles, Liangguang Yifu noodles, Sichuan Dandan noodles and Northern fried sauce noodles are called "five famous noodles" in China. Cai Linji is one of the most famous and influential hot and dry noodles in Wuhan. At the end of 1920s, the hot dry noodle restaurant opened at Manchun Road, Hankou. Because of the two lush trees in front of the door, it was named "Cai Linji", which means prosperous business and rich financial resources. In 1955, Cai Linji was transformed from a private enterprise into a public-private joint venture. After the expansion of the store, the business was booming. Since 1966, Cai Linji has changed from a public-private joint venture to a state-owned one. The company has developed to a higher level, with 12000 people cooking hot and dry noodles every day. In 1995, Cai Linji applied for trademark registration of brand products and services, and the varieties of hot and dry noodles were expanded to 8 varieties. In February 2000, Cai Linji started franchising. Since then, cailinji has reached 100 stores in Hubei. Now Cai Linji series food not only inherits the traditional characteristics but also adds the flavor of the times. There are traditional characteristic products, such as hot and dry noodles, with exquisite materials, fine workmanship, elegant modeling and authentic taste. At the same time, it is also eclectic, producing and supplying local snacks with various varieties and unique tastes. In order to meet the fast-paced pace of life in modern society, Cai Linji, on the basis of traditional technology, innovated and launched a scientific and green product, non fried instant noodles hot and dry noodles, which is not only delicious in sauce and flavor, authentic in taste, but also convenient, quick and cheap. In the process of development and improvement of food structure, Cai Linji has gradually formed a production pattern with hot and dry noodles as the leading factor to drive the common development of other featured snack products, and vigorously created a time brand with characteristics, quality assurance, convenient consumption and low price. Nowadays, Cai Linji adheres to the management tenet of "inheriting the hundred year old brand and creating excellent Cai Linji" and the quality policy of "persisting in quality, pursuing quality and creating quality with management and service", builds brand image with product force, price force and marketing force, and develops the strategic mode of combining modern and traditional. Cai Linji is moving towards the direction of modern food kingdom, writing a more magnificent chapter!

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