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2005年4月28日，郑州安吉利商贸有限公司在郑州隆重成立，创立了西利亚品牌。同年12月，西利亚品牌成功入驻焦作金太极商业广场，南阳金玛特商业广场。公司产品主要以时尚发饰为核心，集发饰品设计、研发、销售、物流、营销、售后服务为一体的规模化连锁企业，融合欧美、日韩的流行元素，以价值服务营销为主导，提出一次消费，免费盘发的理念迎合国内市场需求，推动中国发饰品的时尚潮流。

安吉利公司着重打造一个更为专业的西利亚品牌营销团队，完善的内部培训体系、高品质商品企划、建立内部绩效管理体系及完善的售前、售后服务体系，并整合西利亚品牌的丰富资源，为广大投资者提供成功店铺体验营销连锁经营模式，西利亚先后与世界零售巨头家乐福、沃尔玛、大润发、乐购、大商新玛特结成联盟，并在一些重要地市开设直营店作为标准化旗舰店。

On April 28, 2005, Zhengzhou Anji Trading Co., Ltd. was established in Zhengzhou and established XILIA brand. In December of the same year, XILIA brand successfully settled in jintaiji commercial square in Jiaozuo and jinmat commercial square in Nanyang. The company's products are mainly based on fashion hair accessories, a large-scale chain enterprise integrating hair accessories design, R & D, sales, logistics, marketing and after-sales service, integrating the popular elements of Europe, America, Japan and South Korea, taking value service marketing as the leading role, putting forward the concept of one-time consumption and free inventory to meet the needs of the domestic market, and promoting the fashion trend of hair accessories in China. Anglia company focuses on building a more professional marketing team of Celia brand, improving the internal training system, high-quality commodity planning, establishing the internal performance management system and perfect pre-sales and after-sales service system, and integrating the rich resources of Celia brand to provide investors with a successful store experience marketing chain operation mode. Celia has been one of the world's largest retailers Head Carrefour, Wal Mart, RT mart, Tesco and big business New Mart formed an alliance, and opened direct stores as standardized flagship stores in some important cities.

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