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以“HaveFun”（玩得开心！）为品牌理念的Bubblegummers童鞋源于1894年欧洲百年鞋业Bata集团。Bubblegummers童鞋品牌自70年代在意大利诞生以来，历经40年的发展，已经成为全世界销量最大的童鞋品牌。发展至今，Bubblegummers童鞋在全球五大洲的100多个国家拥有12000余家店铺，销量达8000万双，营业额七亿多美金，在童鞋市场上是当之无愧的冠军品牌。

2006年9月，利业永胜（北京）服装鞋业有限公司成为Bata集团Bubblegummers童鞋大中华区总代。进入中国市场以来，Bubblegummers童鞋先后被评为“中国十大童鞋品牌”“先后获得中国名牌童鞋品牌”“质量、信誉双保障示范单位”“全国产品质量、服务质量无投诉用户满意品牌”“质量放心、用户满意十佳诚信企业”“优秀绿色环保童鞋产品”等荣誉资质，并在09年初被评为年度中国十佳童鞋品牌，并通过国家商务部备案，备案号是0110500600900045。

2009年Bubblegummers童鞋在中国区独立形象店覆盖全国各地，Bubblegummers品牌童鞋、童包、童袜、鞋垫、童装陆续上市，利业永胜人的追求就是让中国每一个儿童都穿上“健康、舒适、富有童趣”的Bubblegummers品牌系列产品。

PHASES成长阶段

成长阶段是Bubbergummers根据宝宝成长阶段的不同特点，总结出的科学划分系统，为了帮助母亲为宝宝挑选到最合适的鞋，以满足每个孩子的脚生长阶段的不同需要。分别划分为以下四个阶段：PHASESZERO，PHASESONE，PHASESTWO,PHASESJUNIOR.

产品系列

校园经典

校园经典系列以典雅的色彩、经典款式、精致的皮料做工……来诠释校园生活中的小绅士小淑女的经典穿着风格……无论是在校园典礼的重要活动，还是在同学的派对活动。都时刻散发出孩子们大方、得体的气质。

活力童趣

健康、活力、充满童趣的童年里最美好的记忆。无论是AMY、TIM、CAT的有趣故事，还是来自鞋底的活力愉悦香味。甚至到每一双鞋子的有趣故事、配套玩具。无时无刻不在智慧和游戏之间畅游，让孩子们想象更加宽广，活力无限。

运动专家

风靡全球Bubbleabsorber减震科技，给予让孩子们户外运动的更多保护，良好的舒适透气性能。使孩子们的每一天都充满阳光，无论是足球、篮球、跑步等等。还是赛车运动，始终专注于提供最安全舒适的产品，并将每项运动的文化精神融入其中。

原味欧洲

由意大利顶尖的童鞋设计师亲自设计开发，体现原汁原味的欧洲最新时尚设计，富有童趣的大胆撞色，独特的款式以及新颖别致的配套饰物。让孩子们的个性得到更多的体现，在不同场合成为众人的焦点。

产品特点

减震科技、鞋底香味、鞋底测量、自研大底

减震科技

Bubblegummers减震器运用了最新的科技成果，它能把在运动中地面对脚跟形成的冲击力均匀分散，采用人性化设计，意大利原料，环保材料充分利用人体工程学原理，对脚部达到减震、减压、缓冲、按摩的效果。当人在行走时，鞋垫受到脚的压力，减震垫发挥弹力作用以保护孩子的足部健康，缓解大脑压力，提高弹跳力，隐性增高，让童年的每一步都走得健康快乐！

"Have fun!" Babblegummers children's shoes with brand concept originated from Bata group, a century old European footwear industry in 1894. Since its birth in Italy in the 1970s, the bubblegummers children's shoes brand has become the largest child shoes brand in the world after 40 years of development. Up to now, bubblegummers children's shoes have more than 12000 stores in more than 100 countries on five continents, with sales volume of 80 million pairs and turnover of more than 700 million US dollars. It is a well deserved champion brand in children's shoes market. In September 2006, Leye Yongsheng (Beijing) clothing and Footwear Co., Ltd. became the general representative of Bata group bubblegummers children's shoes in Greater China. Since entering the Chinese market, bubblegummers children's shoes have been rated as "China's top ten children's shoes brands", "China's famous brand children's shoes brand", "demonstration unit of double guarantee of quality and reputation", "national product quality and service quality without complaint and user satisfaction brand", "top 10 credit enterprises with quality focus and user satisfaction" and "excellent green and environmental protection children's shoes products", etc., and At the beginning of 2009, it was rated as the top ten children's shoes brand of the year in China, and passed the record of the Ministry of Commerce, with the record number of 01105000600900045. In 2009, bubblegummers children's shoes covered all parts of the country in independent image stores in China. Bubblegummers brand children's shoes, bags, socks, insoles and children's clothes were listed one after another. The pursuit of Liye Yongsheng people is to let every child in China wear "healthy, comfortable and full of children's interest" bubblegummers brand series products. Phases growth stage is a scientific division system summed up by bubbergummers according to the different characteristics of the baby's growth stage. In order to help the mother select the most suitable shoes for the baby to meet the different needs of each child's foot growth stage. It is divided into the following four stages: phasezero, phasesone, PHASETWO, phasesjunior. The classic campus classic series is made of elegant colors, classic styles and exquisite leather materials To interpret the classic dressing style of little gentlemen and little ladies in campus life Whether it's an important activity of campus ceremony or a party activity of classmates. They always exude the children's generous and decent temperament. The best memories of a healthy, energetic and childlike childhood. Whether it's the funny story of Amy, Tim, cat, or the lively and pleasant fragrance from the sole. Even to every pair of shoes interesting story, matching toys. Swimming between wisdom and games all the time makes children's imagination more broad and energetic. Sports experts are all the rage in the world of bubblebsorber shock absorption technology, which provides more protection for children's outdoor sports and good comfort and ventilation performance. Make children's every day full of sunshine, no matter football, basketball, running, etc. Or racing, always focusing on providing the most safe and comfortable products, and integrating the cultural spirit of each sport. Original Europe is designed and developed by the top Italian children's shoe designers, reflecting the original European latest fashion design, bold color contrast, unique style and novel accessories. Let children's personality be more reflected, and synthesize into the focus of the public in different fields. Product features: shock absorption technology, sole fragrance, sole measurement, self-developed sole shock absorption technology bubblegommers shock absorber uses the latest scientific and technological achievements. It can evenly disperse the impact force formed when facing the heel in motion. It adopts humanized design, Italian raw materials and environmental protection materials to make full use of the principle of ergonomics, so as to achieve the effect of shock absorption, decompression, buffering and massage on the foot Fruit. When people are walking, the insole is under the pressure of the foot. The shock pad plays an elastic role to protect the child's foot health, relieve the brain pressure, improve the bounce force, increase the recessive level, and make every step of childhood healthy and happy!

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