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匹克，由英文“PEAK”音译而来，寓意不断攀越高峰的自我挑战精神！从建厂伊始，匹克就立志打造“中国篮球装备第一品牌”，以篮球赛事体育营销作为传播主线，2005年启动“品牌国际化”战略，通过赞助斯坦科维奇杯洲际篮球冠军杯、欧洲全明星赛、美国休斯敦火箭队主场，澳大利亚国家男女篮球队等多项国际赛事，匹克成功树立起一流的国际体育品牌形象。2006年9月，美国休斯敦火箭队球星肖恩巴蒂尔激情加盟匹克，标志匹克在品牌国际化道路上迈出新的里程；而同月身披匹克战袍的澳大利亚女篮勇夺世锦赛冠军，彰显匹克在体育营销上的成功。通过差异化的品牌营销，加之“品牌专业化、产品系列化”的经营方针，以及对销售网络进行精耕细作，强化终端形象，铺以科学的物流控制和销售管理，匹克成功收获品牌力所带来的销售增长和品牌价值的提升。2008年12月29日，匹克官方网店正式上线，网店经过了这几年发展后进行改版，是为了应对行业发展，提高用户体验，更好地满足消费者需求。匹克推进电子商务业务的发展，也是对产品渠道优化所作出的积极行动。匹克官方网店在未来将强化虚拟网络与实体店面的同步发展，不断提升网络市场份额。

匹克是福建泉州匹克集团有限公司旗下品牌，福建匹克集团有限公司是一家集制鞋、鞋材、服装、包袋等体育运动专业装备器材的外向型企业集团，已经具有25年的专业制造与销售经验。集团现年产值近40亿元人民币，主导产品匹克牌专业运动鞋服，在中国的授权经营零售网点数目已达到7224个，出口业务遍及欧洲、美洲、亚洲、非洲、澳洲五大洲。

自1988年集团的核心企业中外合资泉州丰登制鞋有限公司创办伊始，匹克就具有超前的品牌意识，树立了“创民族品牌，建百年企业”的长远战略目标，沿着以质量创名牌的道路，不断努力拼搏，开拓进取，将“匹克”打造成具有鲜明的品牌个性的篮球运动品牌。作为国内篮球五大职业赛事的战略合作伙伴，已经经受了国内各大赛事超强度的性能质量考验。而且早在1993年，“匹克”商标就陆续在68个国家和地区注册，为匹克的全球品牌计划奠定了扎实的基础。

匹克早在90年代中期就通过了ISO9002质量认证体系，成为国内同行业首家通过质量体系认证的企业。集团目前建立并实施ERP管理系统，进行企业市场价值链管理；销售上实现网络系统控制，提高物流管理效率；成熟应用办公系统，实现集团在全国的信息共享和无纸化办公；在企业文化建设上，公司历来重视人才培养，在企业内部定期开展员工技能培训及举办文体活动，逐步完善员工福利政策，并努力打造21世纪的学习型企业，匹克集团正以不断创新和科学的管理迈开向国际市场拓展的坚定步伐。

匹克的执着使得今日的它融“驰名保护”和“中国航天事业合作伙伴”等荣誉于一身。秉承“团结、务实、高效、创牌”的匹克精神，今后的匹克仍要承前启后，以敢为天下先的勇气，以推进中国篮球事业颠峰的豪气，为匹克的未来再创无限可能！

Peak, transliterated from English "peak", means the spirit of self challenge that keeps climbing the peak! Since the establishment of the factory, peak has been determined to build "the No.1 brand of Chinese basketball equipment" with the sports marketing of basketball events as the main line of communication. In 2005, it launched the strategy of "brand internationalization". Through sponsoring many international events, such as the intercontinental basketball championship of stankovich cup, the all star game of Europe, the home court of Houston Rockets of the United States, the national basketball team of men and women of Australia, peak has made great achievements Establish a first-class international sports brand image. In September 2006, Houston Rockets star Sean Battier joined peak with passion, marking peak's new mileage on the road of brand internationalization. In the same month, Australian women's basketball team wearing peak's robe won the world championship, demonstrating peak's success in sports marketing. Through differentiated brand marketing, combined with the management policy of "brand specialization and product seriation", as well as intensive cultivation of the sales network, strengthening the terminal image, and scientific logistics control and sales management, peak successfully reaped the sales growth and brand value promotion brought by the brand power. On December 29, 2008, the official online store of peak was officially launched. After several years of development, the online store was revised to cope with the development of the industry, improve the user experience and better meet the needs of consumers. Peak promotes the development of e-commerce business, which is also a positive action for product channel optimization. In the future, the official online store of peak will strengthen the synchronous development of virtual network and physical store, and constantly improve the market share of the network. Peak is a brand of Fujian Quanzhou Peak Group Co., Ltd. Fujian Peak Group Co., Ltd. is an export-oriented enterprise group that gathers professional sports equipment and equipment such as shoes, shoes, clothing, bags, etc. it has 25 years of professional manufacturing and sales experience. With an output value of nearly 4 billion yuan, the group's leading product, peak brand professional sports shoes and clothing, has 7224 authorized retail outlets in China, and its export business covers Europe, America, Asia, Africa and Australia. Since the establishment of Quanzhou Fengdeng shoemaking Co., Ltd., the core enterprise of the group, in 1988, peak has advanced brand awareness, established the long-term strategic goal of "creating a national brand and a hundred year enterprise". Along the road of creating a famous brand with quality, it has made continuous efforts to forge ahead, forge ahead, and build "peak" into a basketball brand with distinct brand personality. As the strategic partner of the five major professional basketball competitions in China, it has been tested by the super strength performance and quality of domestic competitions. And as early as 1993, "peak" trademark has been registered in 68 countries and regions, laying a solid foundation for peak's global brand plan. Peak passed the ISO9002 quality certification system as early as the mid-1990s, becoming the first enterprise in the same industry in China to pass the quality system certification. At present, the group has established and implemented ERP management system for enterprise market value chain management; realized network system control for sales and improved logistics management efficiency; mature application of office system to realize the information sharing and paperless office of the group in the whole country; in corporate culture construction, the company has always attached great importance to personnel training, and regularly carried out staff skills training and held sports within the enterprise Activities, gradually improve employee welfare policies, and strive to build a learning enterprise in the 21st century, peak group is constantly innovating and scientific management to open up the firm pace of international market expansion. Peak's persistence makes it a combination of "well-known protection" and "China's aerospace industry partners" and other honors. Adhering to the spirit of "unity, pragmatism, high efficiency, and brand creation", the future peak of peak still needs to connect the past with the future, take the courage to be the first in the world, advance the pride of China's basketball career, and create infinite possibilities for peak's future!

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