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始于1939年，煌上煌集团旗下，专业生产粽子的食品企业，专注于发展现代粽子产业、弘扬嘉兴端午文化
上世纪初，嘉兴粽子创始人分冯昌年在嘉兴老城张家弄创办（注：《嘉兴志》记载）“真真老老”粽子。冯月明作为其嫡长子，在继承父辈传统工艺的基础上，调制出“真真老老”粽子的独特口味。邵建国作为师承冯月明的第三代嘉兴粽子传人，专注于发展现代粽子产业、弘扬嘉兴端午文化。“真真老老”粽子，在历届粽子文化节屡次获金奖，在全国粽子行业内名声鹊起。
真真老老拥有集技术研发、原辅料加工、食品生产、粽子机械生产为一体的粽子产业园。 公司占地面积90余亩，拥有目前国内专业的粽子生产流水线，日最高产能100万只， 年生产粽子能力达2亿余只。生产厂部设有隔离式参观长廊，客户在了解企业文化同时可 以全程观摩生产流程。
“真真老老”的营销网络是以江浙沪为轴点，以华东地区为重点区域向全国辐射。公司产品还进驻了苏州、常州、扬州、宁波等大中城市的放心早餐公司及商超。目前已开拓西部、中部、北方市场，在周边地区拥有了较高的知名度和美誉度。
2009年，真真老老全资兴建了嘉兴粽子文化博物馆， 博物馆坐落于嘉兴市南湖区月河历史街区中基路35号，总面积达三千八百平方米， 一次可容纳参观人数800人，裹粽体验区同时可供200人互动体验， 陈列各类展品近300件。
It began in 1939, under the banner of Huang Shanghuang group, a food enterprise specializing in the production of zongzi, focusing on the development of modern zongzi industry and the promotion of Jiaxing Dragon Boat Festival culture. At the beginning of the last century, Feng Changnian, the founder of Jiaxing zongzi, founded "true old old" zongzi in zhangjianong, the old city of Jiaxing. As his eldest son, Feng Yueming, based on the traditional craft of his father's generation, concocted the unique taste of "true old" zongzi. Shao Jianguo, as a successor of Feng Yueming's third generation of Jiaxing zongzi, focuses on the development of modern zongzi industry and the promotion of Jiaxing Dragon Boat Festival culture. "Old and true" zongzi has won gold prizes in all previous zongzi cultural festivals and gained a good reputation in the national zongzi industry. Zhenzhen Laolao owns zongzi industrial park integrating technology research and development, raw and auxiliary materials processing, food production and zongzi machinery production. The company covers an area of more than 90 mu, has the current domestic professional zongzi production line, the highest daily production capacity of 1 million, the annual production capacity of more than 200 million zongzi. The factory has an isolated visiting corridor. Customers can understand the corporate culture and observe the production process in the whole process. The marketing network of "true, old and old" takes Jiangsu, Zhejiang and Shanghai as the pivot point and East China as the key area to radiate to the whole country. The company's products have also entered the rest assured breakfast companies and supermarkets in Suzhou, Changzhou, Yangzhou, Ningbo and other large and medium-sized cities. At present, it has opened up markets in the west, the middle and the north, and has a high popularity and reputation in the surrounding areas. In 2009, zhenzhenlao wholly built Jiaxing zongzi Culture Museum. The museum is located at No. 35, Zhongji Road, Yuehe Historical District, Nanhu District, Jiaxing City, with a total area of 3800 square meters. It can accommodate 800 visitors at a time. The zongzi experience area can also provide 200 interactive experiences, displaying nearly 300 pieces of exhibits.
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