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Qingdao Mingyue seaweed Group Co., Ltd., founded in 1968, has been focusing on the in-depth development and application of seaweed resources for half a century, forming a large blue industry group with six blue industry sectors including "alginate, functional sugar alcohol, marine functional food, seaweed cosmetics, marine biomedical materials, seaweed bio fertilizer" and annual sales revenue of nearly 3 billion yuan, It presents the distinctive strategic development characteristics of "ocean", "blue", "high technology", "innovation" and "internationalization". Mingyue Haizao group has established a four in one innovation and entrepreneurship system that integrates "applied basic research, technology development, engineering application and achievement transformation". The system shows the ability of science and technology leading and resource integration. Scientific and technological innovation has strengthened the position of Mingyue group in the global seaweed industry. The group has undertaken more than 20 projects such as the national science and technology support plan, the National 863 plan, "strong foundation project for industrial transformation and upgrading", "National Marine public welfare project", and developed more than 100 new products such as functional food and ingredients, marine cosmetics, medical materials and dressings, and green agricultural fertilizers. More than 100 product technical standards have been formulated, including five national and industrial standards of "sodium alginate", "potassium alginate", "calcium alginate", "propylene glycol alginate" and "fucoidan". The Group reserves a number of products and technologies with high technology content and broad market prospects. Mingyue Haizao group firmly seizes the strategic opportunity of building a powerful marine country and Qingdao West Coast new area, complies with the trend of supply side reform, boldly seeks transformation and upgrading, and speeds up the pace of international development. At present, Mingyue seaweed Group production base covers an area of about 1000 mu, and Jiangsu base covers an area of about 500 mu. In addition, in order to master the core strategic resources of the seaweed biological industry, the group has built a raw material base in Chile, formed a double wing of overseas resources through strategic cooperation with the Peruvian algae, and effectively controlled the supply capacity of overseas seaweed resources. Mingyue brand marine products developed by the group with brown algae as raw materials are sold to more than 100 countries and regions across five continents, such as the United States, Germany, Spain, etc., and have formed good cooperative relations with Bayer, Wrigley, kraft and many other international enterprises, with a high market share. Human life originates from the ocean, "a new way of marine healthy life", which advocates a healthy and fashionable concept of marine life, changing marine organisms and marine resources into healthy products to benefit human health. Mingyue Haizao group innovates the concept of "Haizao +". Internet plus is new thinking, new tools and new drivers. And the bright moon's seaweed +, plus health, quality, is an innovative cultural concept and business model. Seaweed + medical materials: the production of alginate medical dressing developed and produced by Mingyue seaweed group has realized localization. Seaweed + functional food: with natural seaweed as raw material, we are engaged in the R & D and production of fucoidan, fucoidan oligosaccharide and functional food, so as to integrate natural and healthy seaweed elements into people's daily life. Seaweed + skin care beauty: it has covered hundreds of seaweed skin care products such as mask powder, cream, lotion, essence, washing and so on. Seaweed + ecological agriculture: seaweed fertilizer is rich in seaweed active ingredients such as seaweed polysaccharide, iodine, mannitol, algal Brown element, algal polyphenol, microelements, etc., which not only has environmental value and soil improvement value, but also can enhance the resistance and disease resistance ability of crops, and improve the yield and quality of crops. Mingyue seaweed group combines its seaweed fertilizer with agricultural brands such as "Yantai apple", "Gannan navel orange" and "Wuchang rice" to create a healthy and ecological "seaweed ecological agriculture" so that healthy seaweed elements can be transmitted to the food close to consumers. Seaweed + Industrial Tourism: the bright moon seaweed Pavilion is a comprehensive and modern featured tourist attraction with the theme of systematically displaying seaweed biological culture and industry, integrating scenic spots, seaweed industry exhibition, healthy leisure experience, tourism, viewing and entertainment. The development strategy of Mingyue seaweed group is in line with the strategy of "maritime power", the strategy of "ocean", "blue", "high tech", "innovation" and "internationalization" of Qingdao and the West Coast new area. It is estimated that by the end of the 13th five year plan, the annual output value of Mingyue seaweed group will be more than 10 billion yuan, striving to become a global high-quality enterprise in the field of marine biological products.

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