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国人品牌始创于1997年，国人品牌从创立之日起就确立了“做百年企业，创百年名牌”的战略目标，“民族有自尊，国人当自强”的创业精神，以及“创名牌争第一”的核心价值观。经过近二十年的探索，凭借做中国服饰第一民族品牌的品牌追求态度及独有的品牌魅力，已发展成为集产品设计、研发、生产、营销于一体的中国民族品牌服装企业。

品牌发展17年，“国人”伴随着中国经济发展的节拍转型变迁，一步步发展壮大。国人品牌2003年被评为“山东省著名商标”，2004年被评为“山东名牌产品”，2005年公司进驻临沂经济开发区，创业园占地345余亩，设计年生产高档西服300万套，总投资3亿元；2006年进入中国纺织服装行业“双百强”，成为山东黄金男篮和山东鲁能泰山足球队指定官服；2007年荣获“国家免检产品”和“驰名保护”称号，国人西服成为“中国服装行业最具影响力的十大品牌”。2008年收购温州国人商务男装；2009年以来继续升级改革，成为中华人民共和国第十一届运动会战略合作伙伴和唯一指定西服。中国（济南）国际第七届园博会唯一指定服装赞助单位；2010年成为中国棋院战略合作伙伴，中国第二届市场贸易博览会合作伙伴及官方指定礼服；世界第41届博览会巴拉圭馆指定服装；荣获“中国服装行业十大著名品牌”称号。2011年1月17日，国人服饰股份有限公司创立；2012年荣获山东省最具竞争力品牌称号；2013年，国人服饰被列为市政府“10+6”产业升级服装行业龙头企业；中国服装协会、中国服装设计师协会授牌“当代中华服饰研究基地”，落户国人服饰；2014，国人品牌强势亮相北京服装博览会，引领中国民族原创设计师品牌潮流，同年，荣获中国服装行业协会全国服装企业2013年度排名利润率17名（查询：http://www.askci.com/news/201407/08/08152417187608.shtml）；9月份中国服装协会首次发布中国职业装优势企业评价结果，国人公司进入“中国职业装50强企业”。

“国人”深谙男装品质，始终不渝坚持民族品牌定位和设计师原创风格，凝聚中国千年传统文化底蕴与文明资源的灵韵，结合时代潮流和生活迭变，彰显出中国当代的民族精神和时代气质，丝丝入扣地诠释着“民族品牌，国人服饰”的品牌格调！“国人”始终坚持“走出去、引进来”，首先引进世界最先进的德国、意大利服饰生产设备，汇集意大利、香港、深圳等国际国内一流设计师团队，研究中国人形体变化和精神趋向，造就更适合中国人的原创版型——国人版，成为国内服饰文化并肩国际潮流的象征。2012年公司聘请国际著名服装设计师、中国设计师最高奖“金顶奖”获得者计文波任国人品牌总设计师，旨在打造国内一流产品研发设计平台和设计师团队，争做中国服装第一民族品牌！

2015年，山东地王集团成功入主国人服饰，为国人品牌注入了无限活力，开启了国人服饰发展的新篇章。山东地王集团入主国人服饰，是地王集团优化产业结构重要战略举措，对于国人服饰意义重大。一是地王集团入主加快了国人股权改革，摒弃了国人家族化的企业模式，建立了国人服饰规范科学的管理机制；二是地王集团雄厚的经济和综合实力，必将成为国人服饰发展的坚强后盾，助力产品设计研发、生产销售工作；三是地王集团拥有专业的团队和丰富的资本运作经验，有助于加速实现国人服饰上市目标，即2015年上半年打基础、下半年上台阶，2016年大发展，力争3年实现企业上市，开启国人服饰品牌和资本运作的新纪元。

The Chinese brand was founded in 1997. Since its establishment, the Chinese brand has established the strategic goal of "being a hundred year enterprise, creating a hundred year famous brand", the entrepreneurial spirit of "the nation has self-respect, the Chinese should be self-improvement", and the core values of "striving for the first brand". After nearly 20 years of exploration, with the brand pursuit attitude and unique brand charm of being the first national brand of Chinese clothing, it has developed into a Chinese national brand clothing enterprise integrating product design, research and development, production and marketing. In the 17 years of brand development, "Chinese people" have grown up step by step along with the rhythm transformation of China's economic development. In 2003, the Chinese brand was awarded the title of "famous trademark of Shandong Province", in 2004, it was awarded the title of "Shandong famous brand product". In 2005, the company moved into Linyi Economic Development Zone, covering an area of more than 345 mu, and designed to produce 3 million sets of high-grade suits with a total investment of 300 million yuan. In 2006, it entered the "top 100" in China's textile and garment industry, and became the designated official of Shandong Golden men's basketball team and Shandong Luneng Taishan football team In 2007, it was awarded the title of "national inspection free product" and "well-known protection", and Chinese suit became "the top ten most influential brands in China's clothing industry". In 2008, it purchased Wenzhou Chinese business men's wear; since 2009, it has continued to upgrade and reform, becoming the strategic partner and the only designated suit for the 11th games of the people's Republic of China. In 2010, it became the strategic partner of China Chess Academy, the partner and official dress of China's second market trade fair, the designated clothing of Paraguay Pavilion of the 41st World Expo, and won the title of "top ten famous brands in China's clothing industry". On January 17, 2011, Guoren Clothing Co., Ltd. was founded; in 2012, it was awarded the title of the most competitive brand in Shandong Province; in 2013, Guoren clothing was listed as the leading enterprise of "10 + 6" industry upgrading clothing industry of the municipal government; China clothing association and China clothing designer Association awarded the "research base of contemporary Chinese clothing" and settled in Guoren clothing; in 2014, Chinese brand appeared strongly in North China Beijing Fashion Fair leads the trend of Chinese national original designer brand. In the same year, it won the title of 17 national fashion enterprises ranking profit margin of China Fashion Industry Association in 2013 (query: http://www.askci.com/news/201407/08/08152417187608. Shtml); in September, China Fashion Association first released the evaluation results of China's professional clothing advantage enterprises, and Chinese people's company entered "China professional clothing 50" Strong enterprise ". "Chinese people" are well versed in the quality of men's wear, persistently adhere to the national brand positioning and the original style of designers, gather the charm of China's Millennium traditional culture and civilization resources, combine with the trend of the times and the changes of life, show the national spirit and temperament of the times in China, and interpret the brand style of "national brand, Chinese clothing" closely! "Chinese people" always adhere to the principle of "going out and bringing in". First, introduce the most advanced German and Italian clothing production equipment in the world, gather the first-class international and domestic designer teams from Italy, Hong Kong, Shenzhen, etc., study the changes and spiritual trends of Chinese people, create an original version more suitable for Chinese people - Chinese version, and become a symbol of the international trend of domestic clothing culture 。 In 2012, the company hired Ji Wenbo, a famous international fashion designer and winner of the "Golden Top Award" of China's highest designer, as the general designer of Chinese brands, aiming to create a first-class domestic product R & D design platform and designer team, and strive to be the first national brand of Chinese clothing! In 2015, Shandong Diwang group successfully became the owner of Chinese clothing, injecting infinite vitality into Chinese brands and opening a new chapter in the development of Chinese clothing. It is an important strategic measure for Diwang group to optimize its industrial structure and is of great significance to Chinese clothing. First, Diwang group's ownership accelerated the equity reform of Chinese people, abandoned the family business model of Chinese people, and established a standardized and scientific management mechanism of Chinese clothing; second, Diwang group's strong economic and comprehensive strength will become a strong backing for the development of Chinese clothing, helping product design, research and development, production and sales; third, Diwang group has a professional team and rich resources This operation experience is helpful to accelerate the realization of the goal of listing Chinese clothing, that is, to lay the foundation in the first half of 2015, to step up in the second half of 2015, to make great progress in 2016, to strive to achieve the listing of enterprises in three years, and to open a new era of Chinese clothing brand and capital operation.

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