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国美电器成立于1987年元月一日，是中国最大的家电及消费电子产品零售连锁企业。国美电器在中国拥有1700多家门店，覆盖全国434个大、中城市，截止2015年底，国美集团在全国拥有434个物流中心和作业网点，总仓储面积达到297万平方米，覆盖全国600多个地县级城市，45000多个乡镇。

2003年国美电器在香港开业，迈出中国家电连锁零售企业国际化第一步；2004年国美电器在香港成功上市。

2010年，国美完成了新的五年战略规划并开始了全方位的实施与推进。国美电器持续的以满足消费者需求为导向，进一步以网络优化和提升单店盈利能力为核心，进一步扩展网络覆盖保持有效规模增长，并注重精细化管理，领导中国家电零售市场。

作为具有卓越竞争力的民族连锁零售企业，国美电器坚持“薄利多销，服务当先”的经营理念，依靠准确的市场定位和不断创新的经营策略，引领家电消费潮流，为消费者提供个性化、多样化的服务，国美品牌得到中国广大消费者的青睐。本着“商者无域、相融共生”的企业发展理念，国美电器与全球知名家电制造企业保持紧密、友好、互惠的战略合作伙伴关系，成为众多知名家电厂家在中国的最大的经销商。

作为社会企业公民，国美电器在重视自身发展的同时，更积极履行社会责任、践行公益事业，回报社会。2010年中国内地发生严重旱灾和地震灾害，国美电器向重点灾区累计捐赠710万元现金和100万元物资。2008年5月，国美电器向四川地震灾区捐赠6000万元现金和物资，并向中国红十字会中国红项目、中国扶贫基金会分别捐赠150万元和232万元，帮助贫困偏远地区建立医疗救助站和解决基本体育设施缺乏问题。2006年7月，国美电器向潮汕星河奖基金会捐资人民币500万元，作为奖学助学基金，用于支持和鼓励品学兼优的星河奖获得者，帮助更多的贫困学生完成学业。2005年1月，国美电器发起“让世界充满爱”援助印度洋海啸受灾国孤儿活动，并率先捐资1000万元，成为当时第一个帮助受灾国进行灾后重建的中国企业。

奉行成就品质生活的企业使命，本着对广大投资者、合作伙伴、员工和社会负责的原则，国美电器将继续着力将企业打造成为一个备受尊重、健康可持续发展的国际优秀家电连锁企业。

Gome, founded on January 1, 1987, is China's largest retail chain of home appliances and consumer electronics products. Gome has more than 1700 stores in China, covering 434 large and medium-sized cities. By the end of 2015, Gome group had 434 logistics centers and operation outlets in China, with a total storage area of 2.97 million square meters, covering more than 600 cities at the county level and more than 45000 towns. Gome opened in Hong Kong in 2003, taking the first step in the internationalization of China's home appliance chain retail enterprises; Gome successfully listed in Hong Kong in 2004. In 2010, Gome completed the new five-year strategic plan and began to implement and promote it in an all-round way. Gome continued to meet consumer demand as the guide, further to optimize the network and improve the profitability of a single store as the core, further expand network coverage to maintain effective scale growth, and pay attention to fine management, leading China's home appliance retail market. As a national chain retail enterprise with excellent competitiveness, Gome adheres to the business philosophy of "small profits and quick sales, service first", relies on accurate market positioning and continuous innovation of business strategy, leads the trend of household appliances consumption, and provides consumers with personalized and diversified services. Gome brand is favored by Chinese consumers. In line with the enterprise development concept of "businessmen have no domain and coexist with each other", Gome has maintained a close, friendly and mutually beneficial strategic partnership with world-renowned household appliance manufacturers, becoming the largest distributor of many well-known household appliance manufacturers in China. As a citizen of social enterprises, Gome attaches great importance to its own development, and at the same time, it is more active in fulfilling social responsibilities, practicing public welfare undertakings and returning to the society. In 2010, due to severe drought and earthquake disasters in mainland China, Gome donated 7.1 million yuan in cash and 1 million yuan in materials to key disaster areas. In May 2008, Gome donated 60 million yuan of cash and materials to the earthquake stricken areas in Sichuan Province, and 1.5 million yuan and 2.32 million yuan to the Red Cross China Red Cross project and China Poverty Alleviation foundation, respectively, to help poor and remote areas establish medical aid stations and solve the problem of lack of basic sports facilities. In July 2006, Gome donated 5 million yuan to Chaoshan Xinghe Award Foundation as a scholarship fund to support and encourage the winners of Xinghe award who have both excellent character and learning and help more poor students complete their studies. In January 2005, Gome launched the "let the world be full of love" activity to help orphans in the countries affected by the Indian Ocean tsunami, and took the lead in donating 10 million yuan, becoming the first Chinese enterprise to help the affected countries in post disaster reconstruction at that time. Adhering to the enterprise mission of achieving quality life and the principle of being responsible for investors, partners, employees and the society, Gome will continue to strive to build the enterprise into an international excellent household appliance chain enterprise with high respect, healthy and sustainable development.

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