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上海大众汽车有限公司，SKODA斯柯达，始于1895年捷克，世界上历史悠久的汽车生产商，1991年加入大众集团，成为旗下经典品牌

斯柯达（SKODA）是一家总部位于捷克姆拉达-博莱斯拉夫的汽车公司，也是世界上历史悠久的四家汽车生产商之一。1991年，斯柯达成为大众集团旗下的品牌。

斯柯达汽车以高性价比、坚实耐用、高安全性、优良的操控性及舒适性兼备而成功地打入了欧洲、亚洲、中东、南美洲、非洲等地区，倍受广大消费者的青睐。除了在本国高居50%以上的市场份额外，在西欧的德国、英国及波兰市场很受欢迎，都有不错的市场表现。

斯柯达标志：

插上翅膀的飞翔之箭：Skoda车标历经几大发展阶段逐步演变为现在的汽车标志。Skoda汽车的标志以一个插上翅膀的飞翔的箭为主体，再加上深含寓意的各种色彩和标志的运用，总体简洁大气，文化底蕴厚，并有哲学理性思考的味道。

斯柯达对中国百姓而言是一个既熟悉又陌生的品牌。当北方街头奔跑的斯柯达出租车从人们的记忆中慢慢褪去时，越来越多的明锐（Octavia）、晶锐（Fabia）和昊锐（Superb）却活跃在国内中心城市的道路上。

欧洲小国的百年老厂历史

斯柯达汽车公司位于捷克的姆拉达.博雷斯拉夫Mlada Boleslav (中文意为：年轻的城市)，现在是捷克名副其实的汽车城。大众汽车集团买下斯柯达公司后于1995年建造了新厂区，专门生产欧雅(Octavia)和法比亚(Fabia)两款车型，这个存在了近100年的厂址是世界上古老的汽车厂之一。

1991年4月16日，斯柯达公司成为德国大众集团公司的一个子公司，大众集团购买了斯柯达公司70%的股份，其余30%股份在2000年收购，斯柯达进而成为德国大众旗下继大众(VW)、奥迪(AUDI)、SEAT(西雅特)后的第四个品牌。

一度辉煌的豪华车

为迎合战后富豪的奢华需求，1924年，斯柯达获得许可生产豪华车型Hispano Suiza。

大众旗下的新生力军

1989年后，随着捷克经济体制的改变，斯柯达又一次开始寻找强势的合作伙伴。1991年至2000年，经过多次股权变更，斯柯达成为大众的全资子公司。从此，斯柯达借助大众的技术优势和管理经验，使旗下各品牌重树高品质和个性化形象，质量和市场推广方面得到长足进步，甚至成为世界畅销车。大众改变了斯柯达汽车，挽救了斯柯达公司，也改变了人们对斯柯达的印象。

Shanghai Volkswagen Automobile Co., Ltd., Skoda Skoda, started in 1895 in the Czech Republic, the world's oldest automobile manufacturer. In 1991, Skoda joined the Volkswagen Group and became a classic brand Skoda. Skoda is an automobile company headquartered in mlada bleslav in the Czech Republic. It is also one of the four automobile manufacturers with a long history in the world. In 1991, Skoda became a brand of Volkswagen Group. Skoda has successfully entered Europe, Asia, the Middle East, South America, Africa and other regions with high cost performance, solid durability, high safety, excellent handling and comfort, and is favored by the majority of consumers. In addition to its market share of more than 50% in China, it is very popular in the German, British and polish markets in Western Europe, with good market performance. Skoda logo: flying arrow with wings: Skoda logo has gradually evolved into the current car logo after several stages of development. The logo of Skoda automobile takes a flying arrow with wings as the main body, coupled with the application of various colors and logos with deep implication, which is simple and generous in general, rich in cultural heritage, and has the taste of philosophical and rational thinking. Skoda is a familiar and unfamiliar brand for Chinese people. As Skoda taxis running on the streets in the North fade from people's memory, more and more Octavia, Fabia and superb are active in the roads of the central cities in China. A century old factory in a small European country. Located in mlada Boleslav, the Czech Republic, Skoda is now the real automobile city in the Czech Republic. After buying Skoda, Volkswagen Group built a new factory in 1995, specializing in the production of Octavia and Fabia. The factory, which has existed for nearly 100 years, is one of the oldest automobile factories in the world. On April 16, 1991, Skoda company became a subsidiary of Volkswagen Group Company in Germany. Volkswagen Group purchased 70% of Skoda company's shares and the remaining 30% of Skoda company's shares in 2000. Skoda became the fourth brand of Volkswagen in Germany after VW, Audi and seat. In 1924, Skoda was licensed to produce Hispano Suiza, a luxury car, to meet the luxury needs of the rich after the war. After 1989, with the change of Czech economic system, Skoda began to look for strong partners again. From 1991 to 2000, Skoda became a wholly-owned subsidiary of Volkswagen after several equity changes. Since then, with the help of Volkswagen's technical advantages and management experience, Skoda has made great progress in quality and marketing, and even become a world best-selling car. Volkswagen changed the Skoda car, saved the Skoda company and changed people's impression of Skoda.

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