兄弟高登brothersGAODENG品牌怎么样 申请店铺
兄弟高登集团源于成立于1987年的深圳市明丽光学厂。兄弟高登眼镜从单店经营开始,KK娱乐城不断复制自身成功的运营模式进行扩张,经过二十多年的不断发展壮大,公司目前已在珠三角地区开设了数十家眼镜连锁店,在香港和内地也设立了多家分支机构,拥有员工1000多人。
任何一个成功的企业都离不开顾客对其价值取向的认同,面对二十多年积淀下来的数以百万计的顾客朋友,兄弟高登眼镜深知只有以顾客需求为中心、保时捷娱乐城不断创新、关注细节,提供个性化的服务才能赢得顾客朋友的支持与信赖。兄弟高登眼镜通过对顾客消费习性的深入研究,打破行规,跳出变相打折的泥沼,在行业内推出 明码实价 的销售策略,利用大规模采购的优势降低上游成本并让利于消费者,使顾客朋友远离各类打折陷阱,放心满意地选配眼镜。不仅获得顾客朋友的好评,也成为行业中有远见的企业参照的范本,令其纷纷效仿。同时兄弟高登眼镜还引进POS电脑联网销售系统,为每一个顾客建立档案,全程跟踪顾客的视力变化,提供售后服务。兄弟高登眼镜还通过推出十二项免费服务,开设休闲、娱乐、购物为一体的多功能店等来满足顾客配镜之外的个性化需求。
二十多年来,兄弟高登眼镜和国际、国内众多的眼镜类产品生产代理商等展开积极合作并保持着良好的关系,与卡地亚、都彭、登喜路、芬迪、古驰、凯文克莱恩等品牌代理商结成了品牌联盟,与法国依视路、美国博士伦、日本尼康、德国蔡司成为了战略伙伴。强大的后盾,使兄弟高登眼镜不仅在同类产品的采购成本上低于其他眼镜零售商。目前,兄弟高登眼镜每一家连锁分店都配备了尼德克、拓普康等品牌的大型综合验光仪,还引进了青光眼检测仪、内读式验光仪等,给顾客朋友提供专业验配服务提供了有力保障。
Brother Gordon group was founded in 1987 in Shenzhen Mingli optical factory. Brother Gordon glasses started from single store operation, KK entertainment city continued to copy its own successful operation mode for expansion. After more than 20 years of continuous development and expansion, the company has opened dozens of glasses chain stores in the Pearl River Delta region, and has set up many branches in Hong Kong and the mainland, with more than 1000 employees. Any successful enterprise is inseparable from the recognition of customers' value orientation. Facing the millions of customers' friends accumulated over the past 20 years, brother Gordon knows that only with customer demand as the center, Porsche entertainment city continues to innovate, pay attention to details and provide personalized services can it win the support and trust of customers' friends. Through the in-depth study of customers' consumption habits, brother Gordon broke the rules, jumped out of the Bog of disguised discount, launched the sales strategy of clear and real price in the industry, used the advantages of large-scale procurement to reduce upstream costs and benefit consumers, kept customers and friends away from all kinds of discount traps, and selected glasses with confidence and satisfaction. Not only won the praise of customers and friends, but also became a reference model for farsighted enterprises in the industry, making them copy one after another. At the same time, brother Gordon glasses also introduced the POS computer network sales system to establish a file for each customer, track the change of customer's vision in the whole process, and provide after-sales service. Brother Gordon glasses also provides 12 free services and a multi-functional store integrating leisure, entertainment and shopping to meet the personalized needs of customers beyond matching glasses. Over the past 20 years, brother Gordon glasses has actively cooperated with many international and domestic production agents of glasses products and maintained good relations. It has formed brand alliance with brand agents such as Cartier, DuPont, dunhill, Fendi, Gucci, Kevin Klein, etc., and has become a strategic partner with French Evian, American boslon, Japanese Nikon and German Zeiss. The strong support makes brother Gordon glasses not only lower than other glasses retailers in the purchase cost of similar products. At present, each chain branch of brother Gordon glasses is equipped with large-scale comprehensive optometer of Nidek, TOPCON and other brands, as well as glaucoma detector, internal reading optometer, etc., which provides strong guarantee for customers and friends to provide professional matching services.
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