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汾酒是我国清香型白酒的典型代表，工艺精湛，源远流长，素以入口绵、落口甜、饮后余香、回味悠长特色而著称，在国内外消费者中享有较高的知名度、美誉度和忠诚度。历史上，汾酒曾经过了三次辉煌：1500年前的南北朝时期，汾酒作为宫廷御酒受到北齐武成帝的极力推崇，被载入廿四史，使汾酒一举成名；晚唐时期，大诗人杜牧一首《清明》诗吟出千古绝唱：“借问酒家何处有？牧童遥指杏花村。”这是汾酒的二次成名；1915年，汾酒在巴拿马万国博览会上荣获甲等金质大奖章，为国争光，成为中国酿酒行业的佼佼者。

山西杏花村汾酒集团有限责任公司是国家520户重点企业和山西省12户授权经营企业之一，是全省“513”工程农产品加工龙头企业。拥有“杏花村”、“竹叶青”两个中国驰名商标，据世界品牌实验室发布的2011年度《中国500最具价值品牌排行榜》，“杏花村”品牌价值以65.49亿元位列第194位，是山西省唯一上榜品牌。

汾酒集团是以白酒生产销售为主，集贸易、旅游、餐饮等为一体的国家大型一档企业，集团下属5个全资子公司，11个控股子公司，2个分公司，1个隶属单位。集团现有员工近10000人。其中，山西杏花村汾酒厂股份有限公司为汾酒集团核心子公司，于1993年在上海证券交易所挂牌上市，为中国白酒第一股，山西第一股。

汾酒集团地处酒都杏花村，占地面积313万平方米，建筑面积76万平方米，以生产经营中国名酒——汾酒、竹叶青酒为主营业务，年产销白酒75000多千升，是全国“AAAA”级工业旅游示范点和全国酒文化学术活动基地。杏花村汾酒酿造作坊遗址是全国重点文物保护单位，并已入选世界遗产预备名录，汾酒酿造技艺是首批国家级非物质文化遗产，并已进入申报世界文化遗产预备名录。

汾酒是我国清香型白酒的鼻祖，是国家清香型白酒标准制定的范本，品质清香纯正，最干净、最卫生。汾酒历史悠久，文化源远流长，和华夏文明、黄河文明、晋商文化同根同源，一脉相承。汾酒历史文化底蕴深厚，在白酒行业独树一帜，为行业所公认，是汾酒的核心竞争优势之一。

汾酒集团作为山西省属国有独资公司，是我省轻工行业的典范，是食品工业振兴的龙头，拥有“汾”、“竹叶青”、“杏花村”三大中国驰名商标。汾酒品牌历经千年积淀，是山西的一张亮丽名片，承载着省委、省政府和全省人民的深厚感情和殷切期望。长期以来，特别是近三年来，公司在省委、省政府的正确领导下，新一届班子紧扣科学发展主题，以转型跨越为目标，确立并坚定不移实践汾酒战略新思维，实施了思想观念、体制机制、文化营销、市场开拓、人力资源、科技质量、基础管理方面的改革和创新，奋力推动企业转入了跨越发展、加速发展的快车道，用三年时间再造了两个“新汾酒”，提前三年实现了“十二五”规划的100亿销售目标，开创了发展规模最大、发展速度最快、发展质量最优、经济效益最好、职工收入最高的喜人局面。

Fenjiu is a typical representative of fragrance liquor in China. It has a long history and exquisite craftsmanship. It is famous for its soft taste, sweet taste, aftertaste and long aftertaste. It enjoys a high reputation, reputation and loyalty among consumers at home and abroad. In history, Fenjiu has experienced three glories: in the northern and Southern Dynasties 1500 years ago, as the Royal liquor, Fenjiu was highly praised by the Emperor Wu of the Northern Qi Dynasty, and was recorded in the twenty-four history, making Fenjiu famous at one stroke; in the late Tang Dynasty, a great poet, Du mu, wrote a poem called "Qingming", which chanted "where is the restaurant?"? Shepherd boy refers to apricot blossom village. " This is Fenjiu's second fame. In 1915, Fenjiu won the first-class gold medal at Panama world expo, winning honor for the country and becoming the leader of China's brewing industry. Shanxi Xinghuacun Fenjiu Group Co., Ltd. is one of the 520 national key enterprises and 12 authorized enterprises in Shanxi Province. It is also the leading enterprise of agricultural products processing of "513" project in Shanxi Province. It has two well-known trademarks in China, namely "Xinghua village" and "Zhuyeqing". According to the 2011 ranking of China's 500 most valuable brands released by the world brand laboratory, "Xinghua village" ranked 194th with a brand value of 6.549 billion yuan, and is the only brand on the list in Shanxi Province. Fenjiu Group is a large national first-class enterprise mainly engaged in liquor production and sales, integrating trade, tourism, catering, etc. it has 5 wholly-owned subsidiaries, 11 holding subsidiaries, 2 branches and 1 subordinate unit. The group has nearly 10000 employees. Among them, Shanxi Xinghuacun Fenjiu Factory Co., Ltd. is the core subsidiary of Fenjiu Group. It was listed on Shanghai Stock Exchange in 1993, which is the first share of Chinese liquor and Shanxi liquor. Fenjiu Group is located in Xinghua village, Jiudu City, covering an area of 3.13 million square meters and a building area of 760000 square meters. It mainly produces and manages Fenjiu and Zhuyeqing liquor, famous Chinese liquor, with an annual production and sales volume of more than 75000 kiloliters. It is a national AAAA level industrial tourism demonstration point and national wine culture and academic activity base. Xinghua village Fenjiu brewing workshop site is a national key cultural relic protection unit, and has been selected into the world heritage preparation list. Fenjiu brewing technology is the first batch of national intangible cultural heritage, and has entered the world cultural heritage preparation list. Fen Liquor is the originator of the fragrance liquor in our country, and the model of the national fragrance liquor standard. The quality of Fen Liquor is pure, clean and sanitary. Fenjiu has a long history and a long history of culture. It has the same origin as Chinese civilization, Yellow River civilization and Shanxi Merchants culture. Fenjiu has a profound historical and cultural background, is unique in the liquor industry, recognized by the industry, and is one of the core competitive advantages of Fenjiu. As a state-owned company in Shanxi Province, Fenjiu Group is a model of light industry in Shanxi Province, a leader in the revitalization of food industry, and has three famous trademarks in China, namely "Fen", "Zhuyeqing" and "Xinghua village". Fenjiu brand, after thousands of years of accumulation, is a beautiful business card of Shanxi Province, bearing the deep feelings and ardent expectations of the provincial Party committee, the provincial government and the people of the province. For a long time, especially in the past three years, under the correct leadership of the provincial Party committee and the provincial government, the new group has closely followed the theme of scientific development, established and unswervingly practiced the new thinking of Fenjiu strategy with the goal of transformation and leapfrogging, implemented the reform and innovation in ideology, system and mechanism, cultural marketing, market development, human resources, scientific and technological quality, and basic management, and worked hard We have made great efforts to push the enterprise into the fast lane of leaping development and accelerating development, rebuilt two "new Fenjiu" in three years, achieved the sales target of 10 billion yuan in the 12th Five Year Plan three years in advance, and created a pleasant situation with the largest development scale, the fastest development speed, the best development quality, the best economic benefit and the highest employee income.

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