修正品牌怎么样 申请店铺
修正药业保健品有限公司为修正药业集团的全资子公司,主营以人参为主的食品及保健食品,经营及备案品种700余种,拥有保健食品批号18个。自2003年起,修正药业保健品有限公司即开始探索进入参茸领域,以“修养堂”参茸养生连锁加盟店为主要模式进行了初步探索。经历5年的充分准备,在确认已经拥有原料资源、通路资源、人力资源的前提下,保健品公司将原修养堂内参茸产品进行剥离,成立专门的参茸经营连锁机构——修正标准参茸,修正标准参茸以特许加盟连锁形式在全国开设“修正标准参茸专卖店”及标准参茸专柜,主营“东北三宝”原生态及精加工产品,辅以黑木耳、山野菜、虫草等其他特色产品和中药材,结合中国传统中医养生文化,致力于为消费者提供良心的、放心的、标准的参茸产品,打造中国参茸第一品牌。
同时,保健品公司将参茸产品中具有保健品资质的优质产品单独运作,成立快消项目部,产品以快消形式进入商超等传统渠道,让参茸产品真正贴近百姓生活。目前商超线产业有三大系列,包括人参饮品系列(酷屹客饮品为主)、人参茶系列(人参茶、西洋参茶等)、人参蜜片系列(修正软参鲜洋参蜜片等),产品具备功效显著、价格适中、适合日常食用、无大规模竞争品种等特点,可快速进入市场。为将保健品公司的品种优势发挥到最大化,保健品公司原有大保健品种另有专人负责,主要渠道为OTC终端及自建修养堂体验店。目前,已确定疏畅口服液(润肠通便)、妙泰口服液(羊胎素精华)、骨元壮骨粉(调节血脂、增强骨密度)、乾择软胶囊(人参、鹿茸、雪蛤为原料的保健食品)等几款主品,产品覆盖高中低端,全面满足消费者自用及送礼需求。
做良心药,做放心药,这是全体修正人的共识和严格的自我要求,修正人从各个方面,近似苛刻的严把质量关。我们认为,好药来自道地药材。长白山绵延上千里,孕育着上千种中药材,占全国中药材总量的1/3以上,修正药业依托长白山天然药材库,严把原料关,原料检测多大22项,独创气象色谱,杜绝重金属和农药残留物。好药来自创新科技。修正药业拥国家级技术中心和国家级博士后工作站,拥有雄厚的科研力量和强大的技术保障,研究设备与欧美同步。修正药业每年出资上千万元用于设备更新,以前沿工艺提高产品疗效。
进军重要现代化,好药来自超越标准。修正药业严格遵照GMP要求和生产质量控标准高于国家标准,77道产品生产现代化质量检验,生产车间净化级别超过10万级,高于国家标准。空气经3层过滤,人员每天更易消毒多达16次。每10顿自来水提取2顿设备清洗用水,比纯净水更纯净。原料、工艺、科技、生产、管理,确保修正药品质量更高,疗效更好,好药来自修正。
修正以品牌战略为企业发展基本方略,用前瞻性的战略眼光制定清晰的品牌定位路线,确保药品疗效,尊重人性需求,体现生命价值。修正在全国范围内进行产业布局,长春、北京、南昌、成都等地均有大规模现代化中药科研基地和产业基地并积极培育国际市场,推动中药走向世界,目前,修正产品以远销欧美、东南亚等40多个国家和地区。修正药业已成为国内现代中药龙头企业,2030年力争成为世界百强制药企业。
As a wholly-owned subsidiary of revisionpharma group, revisionpharma Health Products Co., Ltd. is mainly engaged in ginseng based food and health food, with more than 700 kinds of operating and filing varieties and 18 batches of health food. Since 2003, modified pharmaceutical health products Co., Ltd. has begun to explore into the field of ginseng antler, taking the "cultivation hall" ginseng antler health chain stores as the main mode for preliminary exploration. After five years of full preparation, on the premise of confirming that it has raw material resources, access resources and human resources, the health care products company will peel off the ginseng antler products in the original training hall, establish a special ginseng antler management chain organization -- to modify the standard ginseng antler, and to modify the standard ginseng antler to open the "modified standard ginseng antler franchise store" and the standard ginseng antler special counter in the form of franchise, It is mainly engaged in the "three treasures of the northeast" original ecological and refined products, supplemented by black fungus, wild vegetables, Cordyceps and other special products and traditional Chinese medicine, combined with traditional Chinese medicine health culture, committed to providing consumers with conscientious, assured and standard ginseng products, and building the first brand of ginseng in China. At the same time, the health care products company will operate the high-quality products with health care product qualification independently, and set up the fast consumption project department. The products will enter the traditional channels such as Shangchao in the form of fast consumption, so as to make the ginseng products truly close to the people's life. At present, there are three series of commercial super line industry, including ginseng drink series (mainly kuyike drink), ginseng tea series (ginseng tea, American ginseng tea, etc.), ginseng honey tablet series (modified soft ginseng fresh ginseng honey tablet, etc.), the products have the characteristics of significant effect, moderate price, suitable for daily consumption, no large-scale competition varieties, etc., and can enter the market quickly. In order to maximize the variety advantages of the health products company, there is a special person in charge of the original large health products of the health products company, and the main channels are OTC terminals and self built training hall experience stores. At present, several main products have been identified, such as Shu Chang oral liquid (Runchang catharsis), miotai oral liquid (sheep placenta essence), bone Yuan Zhuang bone powder (regulating blood lipid, enhancing bone density), dry selection soft capsule (ginseng, antler, snow clam as health food) and other main products. The products cover high and low end, and fully meet the needs of consumers' self use and gift giving. To be a conscience medicine and a reassuring medicine is the consensus and strict self-requirement of all revisers. Revisers should strictly control the quality from all aspects. We believe that good medicine comes from genuine herbs. Changbai Mountain stretches for thousands of miles and breeds thousands of Chinese herbal medicines, accounting for more than 1 / 3 of the total amount of Chinese herbal medicines in the country. Relying on Changbai Mountain natural herbal medicine storehouse, the revised pharmaceutical industry has strictly controlled the raw materials, tested 22 items of raw materials, created its own Meteorological chromatography, and put an end to heavy metals and pesticide residues. Good medicine comes from innovative technology. Revisionpharma has a national technology center and a national postdoctoral workstation. It has a strong scientific research force and strong technical support. Its research equipment is in step with that of Europe and the United States. Revise the pharmaceutical industry's annual investment of tens of millions of yuan for equipment renewal to improve product efficacy with cutting-edge technology. To advance into important modernization, good medicine comes from surpassing standards. Revise that the pharmaceutical industry strictly complies with GMP requirements and the production quality control standard is higher than the national standard, the production of 77 products is subject to modern quality inspection, and the purification level of production workshop is higher than 100000, higher than the national standard. The air is filtered by three layers, and the personnel can easily disinfect it up to 16 times a day. Every 10 tons of tap water extract 2 tons of equipment cleaning water, more pure than pure water. Raw materials, technology, science and technology, production and management, to ensure that the quality of modified drugs is higher and the curative effect is better. Good drugs come from the modification. Revise the brand strategy as the basic strategy of enterprise development, formulate a clear brand positioning route with a forward-looking strategic vision, ensure the efficacy of drugs, respect human needs, and reflect the value of life. Revise the industrial layout nationwide. Changchun, Beijing, Nanchang, Chengdu and other places have large-scale modern scientific research bases and industrial bases of traditional Chinese medicine and actively cultivate the international market to promote traditional Chinese medicine to the world. At present, the revised products are exported to more than 40 countries and regions in Europe, America, Southeast Asia and so on. The revisionary pharmaceutical industry has become a leading enterprise of modern Chinese medicine in China, striving to become one of the top 100 pharmaceutical enterprises in the world by 2030.
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