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“上有天堂下有苏杭”，“杭州素有人间天堂的美称。西湖就是镶嵌在这“天堂”里的一颗明珠。站在柳丝轻浮的西湖边，只见远处是层层叠叠、连绵起伏的山峦、”，千百年来，西湖风景有着经久不衰的魅力，她的丰姿倩影，令人一见钟情。就连唐朝大诗人白居易离开杭州时还念念不忘西湖，“未能抛得杭州去，一半勾留是此湖。”诗人说他之所以舍不得离开杭州，其主要原因就是因为杭州有一个“梦”之西湖。

天堂故事为注册商标：“天堂”代表杭州，西湖;“故事”代表杭州文化。天堂故事丝巾以时尚的理念，经典的设计充分流露着着新杭州的形象“经典西湖，时尚都市”。

天堂故事为杭州古美丝绸有限公司旗下品牌，专业丝绸研发和设计，品种包括丝巾，家居服，家纺，蚕丝被等，集研发设计生产为一体，公司宗旨是创造经典与时尚的产品。时尚不等于潮流，时尚是一个时代的印记，设计出时尚的产品才能得到市场的认可;而经典则是款式具有代表性，代表江南文化，中国文化，并且通过不断的创新，提高设计的延续性，成为一种标志，所以公司目标就是产品创新，渠道创新，营销创新。打造一个新杭州代表的丝绸品牌。

1979年，天堂故事®品牌诞生，并成立丝氧金丝绸研究中心,30年专注丝绸行业，注重丝绸美学,丝质的生活舒适化的研究，为其他丝绸品牌提供高端丝绸技术支持。为杭州数家知名丝绸企业以及国际品牌提供专利技术授权。

2001年-2008年获得多项国际丝绸大奖，丝氧能卡的丝绸专利使用，乔治鲁尼小飞人奖。

2009年，将“天堂故事“品牌开拓国内市场，在杭州设立丝绸研发中心，车间在余杭，萧山等地，并且形成产业联盟，公司将品牌定位“杭州最具代表性的品牌”为基点，突破传统企业贴牌发展模式，通过“创新时尚”带给大家一个代表“新”形象的丝绸品牌，也为杭州的丝绸带上更多的“经典艺术的时尚”形象。

2010年，公司投入2000万，公司签约五年国内数十位实力派知名设计师，为天堂故事品牌提供系统产品设计，继续演绎中国，江南，西湖文化。以文化积累基础，时尚概念，现代化的运营手段，将天堂故事提升到一个新的高度。

"There is paradise on earth and Suzhou and Hangzhou on earth", "Hangzhou is known as heaven on earth. The West Lake is a pearl inlaid in this paradise. Standing on the frivolous side of the West Lake in liusi, I can only see the mountains in the distance. For thousands of years, the scenery of the West Lake has an enduring charm. Her rich and beautiful appearance makes people fall in love at first sight. Even when Bai Juyi, the great poet of Tang Dynasty, left Hangzhou, he was still thinking about the West Lake. "If he failed to leave Hangzhou, half of the lake would remain." The poet said that the main reason why he was reluctant to leave Hangzhou was that Hangzhou had a "dream" of the West Lake. Paradise story is a registered trademark: "paradise" represents Hangzhou and West Lake; "story" represents Hangzhou culture. With the concept of fashion, the classic design fully reveals the image of "classic West Lake, fashion city" of new Hangzhou. Paradise story is a brand of Hangzhou Gumei silk Co., Ltd., which specializes in silk R & D and design. Its varieties include silk scarves, home clothes, home textiles, silk quilt, etc. it integrates R & D, design and production. The company aims to create classic and fashionable products. Fashion is not equal to trend. Fashion is the mark of an era. Only when fashion products are designed can they be recognized by the market. The classic style is representative of Jiangnan culture and Chinese culture. Through continuous innovation, design continuity can be improved and become a sign. Therefore, the company's goal is product innovation, channel innovation and marketing innovation. Build a new silk brand represented by Hangzhou. In 1979, the paradise story ® brand was born, and the silk oxygen gold silk research center was established. For 30 years, it focused on the silk industry, paid attention to the research of silk aesthetics and silk life comfort, and provided high-end silk technology support for other silk brands. Provide patent technology authorization for several famous silk enterprises and international brands in Hangzhou. From 2001 to 2008, it won many international silk awards, silk patent use of silk oxygen energy card and George Rooney flying man award. In 2009, we will expand the "Paradise story" brand into the domestic market, set up a silk R & D center in Hangzhou, workshop in Yuhang, Xiaoshan and other places, and form an industrial alliance. The company will position the brand as the "most representative brand in Hangzhou", break through the traditional enterprise OEM development mode, and bring you a silk brand representing the "new" image through "innovation fashion", and also Hangzhou's silk belt has more images of "classic art fashion". In 2010, the company invested 20 million yuan. The company signed a contract with dozens of powerful famous designers in China for five years to provide systematic product design for paradise story brand, and continue to interpret Chinese, Jiangnan and West Lake Culture. With the foundation of cultural accumulation, fashion concept and modern operation means, the paradise story will be promoted to a new height.

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