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In 2003, Hong Kong Ruili IKEA (International) Co., Ltd. was formally established, and put forward a new concept of whole house home customization in Anhui and even the whole country. After 15 years of development and growth, Ruili IKEA has become a large-scale enterprise integrating R & D, production and sales in the whole house customized home furnishing industry. Ruili IKEA is headquartered in Dayang Industrial Park, Luyang District, Hefei City, Anhui Province, covering an area of 50000 ㎡. In phase I, 30000 ㎡ three-dimensional cloud intelligent standard factory has been built, and in phase II, 35000 ㎡ is under construction. Ruili IKEA's products include a complete series of integrated wardrobe, cloakroom, cabinet and so on. It has realized full digital customization and entered the industry's personalized design, flexible production, cloud intelligent manufacturing and whole house customization 4.0 era. Over the years, Ruili IKEA has been deeply engaged in the research and development of customized design for the whole house, in-depth understanding of the world's home style and China's home concept, striving to tap its own brand cultural connotation, focusing on product R & D and design innovation, material innovation, process innovation and temperament innovation, so that Ruili IKEA can become a fashionable luxury brand with distinctive style and charm, and its market influence is growing day by day. Ruili IKEA has a highly educated and young team with hundreds of employees. It provides strong franchisee marketing and operation support for more than 500 full house customized stores all over the country and perfect after-sales support for consumers all over the country. It is this unremitting brand spirit that makes Ruili IKEA develop steadily and rapidly. At the same time, Ruili IKEA pays attention to brand building, is good at marketing implementation, and promotes the growing scale of the national dealer system. Through effective and effective active marketing, it constantly promotes brand activity and spreads its brand image to thousands of households. Ruili IKEA adheres to the concept of focusing on professional and active enterprises, and makes unremitting efforts for the satisfaction of consumers and dealers. It is at the forefront of the whole house customized home furnishing industry, creating more wealth for the society and enabling consumers to enjoy a better life.

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