雅士利品牌怎么样 申请店铺

雅士利国际集团有限公司创办于1983年，经过30年的磨砺与蜕变，已发展成为拥有5000多名员工、资产数十亿元、驰名海内外的现代化大型公司。集团专业从事营养食品的研究、开发与生产，特别注重于婴幼儿产品的研究、开发与生产。现已形成主营乳品，兼营食品、营养保健、包装印刷的多元化发展格局。集团旗下有7家公司，在广东省潮州市和广州市、黑龙江省齐齐哈尔市、山西省朔州市、河南省郑州市建立了5个大型生产基地，基地占地面积超过1000亩。集团总部工业城占地面积13.8万平方米，新工业园占地200多亩。集团从国内外引进先进食品生产线，主要生产奶粉、麦片、豆奶、米粉等为主的四大系列产品，产品畅销全国各地，深受广大消费者青睐。

品质追求

雅士利国际集团从诞生之日起，就一直秉承“以质量求生存，以信誉求发展”的企业宗旨，一贯恪守“铸造精品，倡导健康，持续改进，满意全球”的质量方针，以“让人类用上放心的健康食品”为己任，不停地探索，不懈地追求。2010年7月，集团分别与新西兰梅西大学和中国农业大学开展产品技术开发科研项目合作，研发未来市场主流趋势的突破性新产品。2010年8月，集团斥巨资成立了由来自美国、新西兰、澳大利亚、中国及中国香港的6位国际顶级专家组成的“雅士利食品质量安全委员会”，建立了国内同行业首个独立质量监督机构，进一步提升了雅士利品牌的核心竞争力，加速企业国际化战略升级。2011年4月，雅士利国际集团精心组建了由中国优生优育协会、中国优生科学协会、中华围产医学会等国内育儿权威组织的学术研究机构“雅士利国家级育儿专家团”，“专家团”成员以权威意见全程参与雅士利的新品研发指导、安全品质提升和售后服务培训，并藉此为孕妇和新生妈妈们提供专业的“生、养、教”全方位的贴心关怀，实践产业报国的雄心，促进我国婴幼儿公共卫生事业的发展。

质量管理

雅士利国际集团在新的《关于进一步加强乳品质量安全工作的通知》中，是广东省第一家通过审核并获得生产许可证的企业，并率先通过广东省乳制品GMP认证，生产流程均在经由GMP认证的厂房进行。集团建立、完善了一整套信息化管理系统，全面导入CIS和5S管理模式，中心实验室顺利通过中国合格评定国家认可委员会CNAS认证，获得国家认可委员会颁发的实验室认可证书；分别通过ISO9001质量管理体系、HACCP危害分析与关键控制点体系、ISO14001环境管理体系、OHSAS18OO1职业健康安全管理体系、诚信管理体系(CMS)和“AAAA级标准化良好行为企业”审核，所有产品均通过QS认证。

资本优势

2010年11月1日，雅士利国际控股有限公司在香港联合交易所主板成功挂牌上市，标志着雅士利向国际化发展又迈上了一个新的台阶。随着集团的成功上市及国际化的资本操作，集团正细化品牌长期发展规划，拓展市场销售网络，推进乳源全球战略布局，开展上、下游产业整合，构建全国生产、物流基地，加强国际食品研究院投入，推出高端营养蛋白饮品等重大项目。

人才资源

雅士利国际集团倡导“人才是我们最重要的资产”。凭借优秀的企业文化、有效的激励机制，集合了一大批善于经营、精通管理、不断超越自我的人才队伍和管理团队，并吸收一批海内外专业技术人才就职于公司、聘请几十位国际著名营养专家和乳制品专家为技术顾问，为集团未来的发展奠定了雄厚的人才基础。

销售网络

通过集团完善与雄厚的人才体系，集团建立起了由超过1,300家一级经销商、超过90,000家零售点（其中包括超过20，000个中大型零售点）、超过28,000人的零售点导购人员队伍、超过2,000人的专业营销人员、290个驻地联络点组成的专业、强大的销售体系，取得了市场的高渗透率。

企业责任

雅士利国际集团在企业不断发展壮大的同时，积极、热心地履行企业社会公民责任，连年捐钱捐物参与救弱扶残、扶贫济困、救灾重建、儿童教育等活动。集团相继举办“情系江山•爱洒五岳”和“爱心雅士利•温暖中华行”等全国范围内的大型公益活动，把爱心洒遍中华大地。面对汶川地震、玉树地震、舟曲泥石流、芦山地震等自然灾害，集团立即发起了系列爱心捐助行动。连年来累计善款总额达数千万元。

企业荣誉

雅士利国际集团用心经营、不断进步，获得了社会各界的广泛认可和积极评价，荣获“广东省百强民营企业”、“广东省知识产权优势企业”、“中国品牌建设杰出企业”等称号。与此同时，“雅士利”各类系列产品，先后获得国际、国内等30多项殊荣。雅士利品牌荣获“中国驰名商标”，连续十年入选“中国500最具价值品牌排行榜”，品牌价值增至124.26亿元。

展望未来，雅士利国际集团将坚持“谋持续增长，创百年品牌”之发展道路，站在新的起跑线上再出发，以雄厚的实力、创新的活力、文化的魅力展现在世人面前，并引领中国食品行业，在国际化道路不断稳步前进。

Yashili International Group Co., Ltd. was founded in 1983. After 30 years of honing and transformation, it has developed into a modern large company with more than 5000 employees, billions of assets and famous at home and abroad. The Group specializes in the research, development and production of nutritional food, especially focusing on the research, development and production of infant products. Now it has formed a diversified development pattern of main dairy products, food, nutrition and health care, packaging and printing. There are 7 companies under the group, which have established 5 large-scale production bases in Chaozhou City and Guangzhou City, Guangdong Province, Qiqihar City, Heilongjiang Province, Shuozhou City, Shanxi Province and Zhengzhou City, Henan Province, covering an area of more than 1000 mu. The group headquarter industrial city covers an area of 138000 square meters, and the new industrial park covers an area of more than 200 mu. The group has introduced advanced food production lines from home and abroad, mainly producing four series of products, mainly including milk powder, cereal, soymilk, rice flour, etc. the products sell well all over the country and are favored by the majority of consumers. Quality pursuit Yashili International Group has been adhering to the enterprise tenet of "survival by quality and development by reputation" since its birth, always adhering to the quality policy of "casting high-quality products, advocating health, continuous improvement and satisfying the world", taking "let people use healthy food at ease" as its own duty, constantly exploring and unremitting pursuit. In July 2010, the group cooperated with Macy's University of New Zealand and Agricultural University of China in product technology development and scientific research projects to develop breakthrough new products in the future market mainstream trend. In August 2010, the Group invested heavily to establish the "Yashili food quality and safety committee" composed of six top international experts from the United States, New Zealand, Australia, China and Hong Kong, and established the first independent quality supervision organization in the same industry in China, further improving the core competitiveness of Yashili brand and accelerating the upgrading of the enterprise's internationalization strategy. In April 2011, Yashili International Group carefully established "Yashili National Parenting Expert Group", an academic research institution organized by China eugenics and eugenics Association, China eugenics Science Association, China perinatal medical association and other domestic parenting authority organizations. Members of the expert group participated in Yashili's new product research and development guidance, safety and quality improvement and after-sales service training with authoritative opinions This is to provide pregnant women and new mothers with professional "birth, maintenance and education" all-round care, practice the ambition of industry serving the country, and promote the development of infant public health in China. In the new notice on Further Strengthening the quality and safety of dairy products, quality management Yashili International Group is the first enterprise in Guangdong Province to pass the audit and obtain the production license, and the first enterprise to pass the GMP certification of dairy products in Guangdong Province. The production processes are all carried out in the GMP certified factories. The group has established and improved a complete set of information management system and fully introduced CIS and 5S management mode. The central laboratory has successfully passed CNAs certification of China National Accreditation Service for conformity assessment and obtained laboratory accreditation certificate issued by the National Accreditation Service. It has passed ISO9001 quality management system, HACCP hazard analysis and key control point system, ISO14001 environmental management system and OHSAS respectively 18oo1 occupational health and safety management system, integrity management system (CMS) and "AAAA level standardized good conduct enterprise" are audited, and all products have passed QS certification. Capital advantage on November 1, 2010, Yashili International Holding Co., Ltd. was successfully listed on the main board of the stock exchange of Hong Kong, marking Yashili's international development to a new level. With the successful listing and international capital operation of the group, the group is refining the long-term development plan of the brand, expanding the market and sales network, promoting the global strategic layout of milk source, carrying out the integration of upstream and downstream industries, building the national production and logistics base, strengthening the investment of the international Food Research Institute, and launching major projects such as high-end nutritional protein drinks. Talent resources Yashili international group advocates "talent is our most important asset". By virtue of excellent corporate culture and effective incentive mechanism, a large number of talents and management teams who are good at operation, proficient in management and constantly surpass themselves have been assembled. A group of professional and technical talents at home and abroad have been employed in the company, and dozens of internationally famous nutrition experts and dairy experts have been employed as technical consultants, laying a solid talent foundation for the future development of the group. Sales network through the group's perfect and strong talent system, the group has established a team of more than 1300 first-class distributors, more than 90000 retail outlets (including more than 20000 medium and large-scale retail outlets), more than 28000 retail point shopping guides, more than 2, A professional and powerful sales system composed of professional marketing personnel of 000 people and 290 resident contact points has achieved high market penetration. Corporate responsibility Yashili International Group actively and enthusiastically fulfills corporate social citizenship responsibility while the enterprise is growing, donating money and materials for years to participate in activities such as helping the weak and the disabled, helping the poor and the needy, disaster relief and reconstruction, children's education, etc. The group has successively held large-scale national public welfare activities such as "love Jiangshan, love sawuyue" and "love Yashili, warm China trip", spreading love all over China. In the face of Wenchuan earthquake, Yushu earthquake, Zhouqu debris flow, Lushan earthquake and other natural disasters, the group immediately launched a series of love donation actions. Over the years, the total amount of donations has reached tens of millions of yuan. Enterprise honor Yashili International Group has won wide recognition and positive evaluation from all walks of life, won the titles of "top 100 private enterprises of Guangdong Province", "intellectual property advantage enterprise of Guangdong Province", "outstanding enterprise of Chinese brand construction", etc. At the same time, "Yashili" series products have won more than 30 international and domestic awards. Yashili brand was awarded "China's famous trademark" and was listed in "China's top 500 most valuable brands list" for ten consecutive years, with the brand value increased to 12.426 billion yuan. Looking forward to the future, Yashili International Group will adhere to the development path of "seeking sustainable growth, creating a century old brand", stand on a new starting line and start again, show in front of the world with strong strength, innovative vitality, and cultural charm, and lead the Chinese food industry, and make steady progress in the international road.

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