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美国知名运动品牌VANS，成立于1966年，美国加利福尼亚州安纳海姆街道。每一款鞋子都拥有独一无二的个性，是美国、日本、香港等地时尚年轻人的必备休闲鞋款。VANS运用传统的硬化制作方法(硫化鞋底）使鞋子具有坚固的构造，到现在为止VANS也推出了不少彩色款式，特别是最近，新色辈出，都是感觉特好的配色，给人一种VANS旋风的感觉。VANS一直以来都深受日韩年轻人的热爱，滑板，冲浪，街舞，VANS将许多时尚的元素集于一身。

范斯VANS发展历程

1966-1969：PaulVanDoren创立Vans：PaulVanDoren和三位合伙人一同成立了VanDoren橡胶公司，厂房及店面均设在阿纳海姆市百老汇东704号，并于3月１6日正式营业，厂房是当时由各种旧机器简陋地搭建起来的。自1900年起到建厂前，全美国仅有3间公司生产硫化橡胶底鞋，Randy's，Keds和Converse。而从此以后，有了Vans。Vans早期仅是一家鞋子制造商，并自产自销，店铺开业的第一个早晨，就有12位顾客进门，并购买了各种款式的鞋子。当时鞋款并没有命名，只有编号。

1970-1979：Vans独家专利松饼格大底，克森时代后期，Vans开始为街头滑板运动开发抓地力、耐磨性、避震性更佳的鞋款。在开发鞋底过程中Vans的鞋底设计工程师，无意发现硫化鞋底非常“粘板”的特性，便时常与BMX玩家及街头的滑板玩家们讨论及观察他们各式的动作，逐步改良，终于开发出Vans闻名暇耳的松饼格大底。

1980-1989：爆炸式的疯狂流行，FastTimeatRidgemontHigh（台湾翻译片名：开放的美国学府）电影里SeanPenn（JeffSpicoli的扮演者）还特别为Slip-On拍了段特写，随着电影的热映，造成VansSlipon全美大流行。PaulVanDoren原本并不想把鞋子卖到加州以外，但他那时已别无选择，因为电影一上映，无论哪里的人都想得到VANSSlip-On格子系列！

80年代初期，Vans跨界到其他体育运动鞋，我们试图拥抱一切，以求跟其他运动鞋公司竞争，从棒球、篮球、足球…甚至是自由搏击到其他特技运动鞋，但这完全是另一个专业领域。终于我们开始为错误的策略付出代价，虽然核心滑板鞋热卖，但这并无法平衡错误决策所带来的债务重担，最后终于申请了破产保护。

回归正常

仅管Vans的财务困难，但我们从不放弃对顾客的品质承诺！最后经过McConval-Deluit银行的支待，Vans通过了财务失衡的黑暗期。同时Vans第一双名为SteveCaballero职业选手联名滑板鞋正式上市。

1990-1999：持续上路：Vans开始将它的生活态度融入各种极限运动、音乐、艺术中，所以Vans透过赞助大规模赛事，如：轮滑界大奖赛TripleCrownofSkateboarding、音乐界大事Warped全美巡回音乐会…等。Vans在加洲橘郡，创建了第一个属于轮滑界的主题公园，超过占地50,000平方英呎的可骑地带和一个出名的碗型滑道，未来五年将培育出超过1,000位的顶尖轮滑选手在美国萌芽。GeoffRowley签约加入Vans，成为Vans的职业滑板选手，并且以GeoffRowley名的联名鞋款正式推出。

2000-Now：当街头遇上海滩：Vans开始推出第一套融入街头及海滩风格的「Girl」女孩系列商品，包含了鞋子、服饰、配件…等等，并开始强力销售。高级时尚精品，Vans正式推出Vault顶极设计师鞋款，Valut设计师款不论是材料及设计，均是邀请当代在流行时尚界及艺术界首屈一指的设计大师进行合作。Vans回归身为最初的订制鞋制造商的身份，为求追源也为服务顾客，开始在Vans.com上提供一个可以让任何人自由登录，并自行设计的鞋款服务，只要提供正确的资料，便能在如期将自已设计的鞋款正确的送到你的家门口。

Vans的下一步：Vans将持续进步，并追求与其他品牌截然不同的独创性，并且不断的在新一代的设计师及下一代轮滑玩家中得到灵感，推出高品质的商品。

Vans, a famous American sports brand, was founded in 1966 in Anaheim street, California. Each shoe has a unique personality. It is a necessary casual shoe for fashionable young people in the United States, Japan, Hong Kong and other places. Vans uses the traditional hardening method (vulcanized sole) to make the shoes have a solid structure. Up to now, vans has also introduced many color styles, especially recently, new colors have emerged in large numbers, which are very good color matching and give people a feeling of vans whirlwind. Vans has always been deeply loved by young people in Japan and South Korea. Skateboarding, surfing, hip-hop dancing, vans integrates many fashionable elements. Vans development course 1966-1969: Paul van Doren founded vans: Paul van Doren and three partners set up van Doren rubber company. The plant and shop are located at 704 Broadway East, Anaheim City, and officially opened on March 16. The plant was built by various old machines in a simple way. Since 1900, only three companies in the United States have produced vulcanized rubber soled shoes, Randy's, keds and converse. And from then on, vans. Vans was only a shoe manufacturer in its early stage, and it produced and sold its own shoes. On the first morning of the store's opening, 12 customers came in and bought shoes of various styles. At that time, the shoes were not named, only numbered. 1970-1979: vans exclusive patent muffin outsole. In the late period of the Kesen era, vans began to develop shoes with better grip, wear resistance and shock resistance for street skateboarding. In the process of developing the sole, vans's sole design engineer didn't realize that the vulcanized sole was very "sticky", so he often discussed and observed their various actions with BMX players and skateboarders on the street, gradually improved them, and finally developed vans' famous muffin lattice sole. 1980-1989: explosive craze. Seanpenn (the actor of Jeff Spicoli) also made a special feature for slip on in the fast time at Ridgemont high movie. With the hot release of the movie, vansslipon became popular in the United States. Paul van Doren didn't want to sell shoes outside of California, but he had no choice at that time, because when the movie was released, people everywhere wanted to get the vanslip on lattice series! In the early 1980s, vans crossed the border to other sports shoes. We tried to embrace everything in order to compete with other sports shoes companies, from baseball, basketball, football Even free kicking to other stunt sneakers, but it's a completely different area of expertise. Finally, we began to pay the price for the wrong strategy. Although the core skateboarding shoes were popular, it was unable to balance the debt burden caused by the wrong decision-making. Finally, we applied for bankruptcy protection. To return to normal is only to manage the financial difficulties of vans, but we never give up the quality commitment to customers! Finally, with the support of mcconval deluit bank, vans passed the dark period of financial imbalance. At the same time, vans' first pair of skateboarding shoes named Steve Caballero, a professional, was officially launched. 1990-1999: keep going: vans began to integrate his life attitude into all kinds of extreme sports, music and art, so vans sponsored large-scale events, such as triple crownofskateboarding, warped national tour concert, etc And so on. In Orange County, California, vans has created the first theme park belonging to the roller skating industry, covering an area of more than 50000 square feet and a famous bowl shaped slide. In the next five years, vans will cultivate more than 1000 top roller skaters to germinate in the United States. Geoff Rowley signed up to join vans as a professional skateboarder of vans, and officially launched a joint shoe named Geoff Rowley. 2000-Now: meet Shanghai beach at the head of the street: vans began to launch the first set of "girl" girl series products integrated into the street and beach style, including shoes, clothing, accessories Wait, and start selling. Vans officially launched vault top designer shoes. Valut designers, both in materials and design, are invited to cooperate with the leading contemporary designers in the field of fashion and art. Vans returns to being the original customized shoe manufacturer. In order to pursue the source and serve customers, vans has started to provide a shoe service on vans.com that allows anyone to log in freely and design by themselves. As long as the right information is provided, the shoes designed by itself can be delivered to your door as scheduled. Next step of vans: vans will continue to improve and pursue the originality different from other brands, and constantly get inspiration from the new generation of designers and the next generation of roller skaters to launch high-quality products.

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