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Shanghai Yanli Clothing Co., Ltd. is a professional clothing company engaged in brand design, development, production and sales. Under the common sense of mission and goal, it has gathered the team members of the company. We have created three styles of brands before and after, and finally decided to create our own cultural clothing, which is to tell consumers that Chinese style can enter modern life. When traveling with the team to find inspiration, I had a feeling in an ancient temple wall view poem {tiposhan Temple back Chanyuan}, and I named the brand name of "deep flowers and trees" by quoting the artistic conception of "deep flowers and trees" in the Chanfang, which is the name of "deep flowers and trees". Brand name: flower and wood deep brand positioning: the Chinese light luxury brand mission: flowers and trees deeply love the classic essence, integrate the classic essence into modern fashion, make Oriental dress that accords with modern aesthetics, make Oriental fashion into life and wear out; brand concept: flowers and trees deep, and draw from traditional intangible cultural heritage of China, strive to innovate, will have oriental characteristics. The paper-cut, ancient tea horse road, Dunhuang Feitian and other intangible cultural elements are displayed by embroidery to show the pure oriental culture, and the intangible cultural elements are integrated into modern fashion. The design concept of the combination of Chinese and western is adopted to make the Oriental clothing more suitable for daily wear, so that more consumers are willing to try and accept the Chinese clothing and influence their friends, so that the customers can spontaneously make the Chinese clothing To spread. Brand slogan: inherit the poetic East, and focus on modern clothing.

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