猴坑茶业品牌怎么样 申请店铺

黄山市猴坑茶业有限公司（前身黄山区新明猴村茶场）成立于1992年，是生产、加工、经营太平猴魁系列茶的重点龙头企业，是商务部授权的“中华老字号”单位，黄山区国家级标准化太平猴魁示范区和国家星火计划---太平猴魁茶产业开发项目承建单位，全国农产品加工示范基地，是安徽省农业产业化龙头企业和黄山市农业产业化龙头企业，是高档礼品茶定点生产单位、黄山区重点保护企业、中国茶叶行业百强企业。

公司于2001年注册“猴坑”牌太平猴魁商标。企业已通过ISO9001：2000国际质量管理体系认证、有机产品认证、QS食品质量安全认证、良好农业规范认证和中国茶叶企业AA级信用等级认证。公司连续多年被评为安徽省和黄山市守合同重信用先进单位、质量信得过单位、文明经营单位，先后荣获安徽省质量管理奖、黄山市质量管理奖、上海市场茶叶优秀供应商等多项殊荣，是上海市茶叶行业协会特邀会员单位。2007年6月，公司作为全省茶行业唯一代表参加了在北京举行的“世界地理标志大会”。

公司注册资本2000万元，固定资产6000余万元（不含无形资产），拥有茶园1600余亩（其中800亩茶园已通过有机产品标准认证），清洁化加工厂5座，拥有猴坑、猴岗、颜家、东坑、汪王岭等五座基地。固定职工上百人，年销售额达8000多万元。其中，龙门东坑基地于2008年10月建成，是黄山区国家级有机茶标准化太平猴魁示范基地，该基地是集太平猴魁生产、加工及绿色农业观光休闲旅游接待于一体的综合性基地。

“猴坑”牌太平猴魁注册商标是安徽省著名商标和黄山市著名商标。公司生产的“猴坑”牌太平猴魁茶是安徽名牌产品、安徽名牌农产品、安徽省十大品牌名茶。

公司在安徽黄山工业园区兴建太平猴魁茶产业示范园，总投资8000多万元，占地60余亩，总建筑面积42800平方米。已建成太平猴魁净化包装车间、标准化、清洁化生产厂房、综合办公楼和茶文化楼。拟在核心产区猴坑新建1500平方米集生产、加工、接待为一体的综合楼、园区的二期生产厂房、员工宿舍楼，也正在建设当中。

公司还在黄山区乌石乡投资800多万元，建设黄山毛峰基地，在推动太平猴魁产业化的同时，努力振兴黄山毛峰茶，造福全区广大茶农。

2009年，黄山市猴坑茶业有限公司被授权为“上海世博会特许茶产品生产商”，“猴坑”牌太平猴魁被授权为上海世博会特许茶。

公司于2010年正式与深圳市红筹投资有限公司、深圳市天玑星投资有限公司合作，计划总投资1亿元人民币，首期已投资2000万元，共同打造“猴坑”品牌，最终将猴坑公司实现包装上市。

公司在上海、合肥、屯溪设立了分公司，在北京、山东设立了办事处，在深圳、天津、广西、石家庄、江苏、芜湖、马鞍山、铜陵、阜阳、淮北、宿州等全国十几个大、中型城市建立了销售网点，并有部分产品出口至欧洲、日本等地。

太平猴魁创制于1900年前后，当时祖居猴坑的方南山、方先柜等方氏祖先采用传统的植茶方法和独特的制作工艺，在猴坑一带精心挑选又壮又嫩的茶叶制成，平扁挺直，两叶一芽的太平猴魁，其色香味俱佳，因其为尖茶之魁首，取其产地猴坑之“猴”字，遂命名为“太平猴魁”。

太平猴魁成茶两叶抱一芽，俗称“两刀一枪”，平扁挺直，魁伟重实，有“猴魁两头尖，不散不翘不卷边”之称，色泽苍绿匀润，素有“绿金王子”的美誉，白毫隐伏，叶脉绿中隐红，俗称“红丝线”。入杯冲泡，缓缓开展，或沉或浮，犹如“刀枪云集、龙飞凤舞”，叶底嫩绿匀亮，芽叶成朵肥壮，汤色清绿明净，兰香高爽，滋味甘醇，有独特的“猴韵”，品饮时能领略到“头泡香高，二泡味浓，三泡四泡幽香犹存”的意境。

太平猴魁原产地黄山区（原太平县）猴坑一带，海拔700余米，坐落在太平湖畔，山岭纵横，峰峦起伏，坑峪幽深，山水相映，“晴时早晚遍地雾，阴雨成天满山云”。太平猴魁要求的条件很特别，土壤是变质页岩风化的乌沙土，含有丰富的矿物质营养，茶园在海拔700米以上，柿大茶为茶树良种，茶园四周植被覆盖率为90％以上。新明乡猴村、猴岗、颜家三个自然村自然环境得天独厚，是太平猴魁核心产地。公司的茶园基地主要集中在该核心区。

“猴坑”牌太平猴魁注册商标是安徽省著名商标和黄山市著名商标。公司生产的“猴坑”牌太平猴魁茶是安徽名牌产品、安徽名牌农产品、安徽省十大品牌名茶。

2007年3月，公司生产的“猴坑”牌太平猴魁被选为“国礼茶”之一，在俄罗斯开展“中国年”活动时，由国家主席胡锦涛赠送给时任俄罗斯的总统普京。

“猴坑”牌太平猴魁先后荣获2001年“中茶杯”全国名优茶评比一等奖、2002年（芜湖）国际茶博会金奖及“万人品茶”专用茶等荣誉，并以每500克7万元的价格拍卖成功。2003年、2004年荣获全省唯一茶叶品牌“3.15”万人问卷调查消费者满意品牌；2003年被中国保护消费基金会评为“质量放心，重点保护品牌”。2003年第八届黄山国际旅游节暨徽文化节上被选为指定用茶；在2004年中国（芜湖）国际茶业博览会上，获得了大会最高荣誉“茶王”称号，并以每50克6.1万的高价拍卖成功。09年5月，在中国山东济南第五届国际茶博览会上又以100克20万元的高价拍卖成功。2005年5月在黄山茶叶上海交易会和安徽省首届茶产业博览会上分别荣获“特等金奖”和“安徽省十大品牌名茶”称号；11月被中国茶叶流通协会评为中国三绿工程“放心茶中茶协推荐品牌”。2008年获得首届中国（安徽）旅游纪念品创意及包装设计大赛“银奖”。09年2月被评为“标准化良好行为企业”；3月被评为第二届黄山旅游商品设计大赛暨旅游商品开发选拔赛“风采奖”；4月被黄山区人民政府评为“2006-2007年度黄山区科学技术三等奖”；2009年4月荣获“太平猴魁”证明商标许可使用授权书。同年6月被评为中国黄山茶叶、名优农产品暨旅游（上海）博览会“品牌奖”。2010年被评为汉中仙毫杯“新中国60周年茶事功勋”企业称号。2010香港国际茶展，荣获“2010最受欢迎茶叶优异奖”、“金芽奖”、安徽科学技术研究成果证书等荣誉称号。

目前，公司按照现代企业制度进行规范化试运作，继续采取“公司+基地+农户”产业化经营模式，走订单农业之路，以“发展茶业经济，造福广大茶农，弘扬猴魁文化”为企业宗旨，以“让消费者满意，让茶农满意”为企业经营目标，以“高档礼品茶和旅游产品”为市场定位，以推动太平猴魁产业化发展与升级，提升太平猴魁品牌价值为己任，实现企业的发展与壮大。

Huangshan Houkeng Tea Industry Co., Ltd. (formerly Xinming Houcun tea farm in Huangshan District), established in 1992, is a key leading enterprise in the production, processing and operation of Taiping Houkui series tea. It is an "old Chinese brand" unit authorized by the Ministry of Commerce, a national standardized Taiping Houkui demonstration area and National Spark plan in Huangshan District, a construction unit of Taiping Houkui tea industry development project, and a national agricultural product The processing demonstration base is the leading enterprise of agricultural industrialization in Anhui Province and Huangshan City, the designated production unit of high-grade gift tea, the key protection enterprise in Huangshan District, and the top 100 enterprises in China's tea industry. The company registered "monkey pit" brand Taiping Houkui trademark in 2001. The enterprise has passed ISO9001:2000 international quality management system certification, organic product certification, QS food quality and safety certification, good agricultural standard certification and AA credit rating certification of Chinese tea enterprises. The company has been awarded as the advanced unit of abiding by the contract and abiding by the credit in Anhui Province and Huangshan City, the unit of trustworthy quality and civilized operation for many years. It has successively won many awards, such as Anhui quality management award, Huangshan quality management award, Shanghai market excellent tea supplier and so on. It is a specially invited member of Shanghai Tea Industry Association. In June 2007, as the only representative of tea industry in the province, the company participated in the "world geographic indication conference" held in Beijing. The company has a registered capital of 20 million yuan, fixed assets of more than 60 million yuan (excluding intangible assets), more than 1600 mu of tea garden (including 800 mu of tea garden which has passed the organic product standard certification), 5 clean processing plants, and 5 bases including Houkeng, Hougang, Yanjia, Dongkeng, wangwangwangling. There are more than 100 fixed employees with annual sales of more than 80 million yuan. Among them, Longmen Dongkeng base, which was completed in October 2008, is a national level organic tea standardization Taiping Houkui demonstration base in Huangshan District. The base is a comprehensive base integrating Taiping Houkui production, processing and green agricultural sightseeing and leisure tourism reception. "Houkeng" Taiping Houkui registered trademark is a famous trademark in Anhui Province and Huangshan City. "Houkeng" Taiping Houkui tea produced by the company is a famous brand product in Anhui, a famous agricultural product in Anhui and ten famous brands in Anhui Province. The company has built Taiping Houkui tea industry demonstration park in Anhui Huangshan Industrial Park, with a total investment of more than 80 million yuan, covering an area of more than 60 mu and a total construction area of 42800 square meters. Taiping Houkui purification and packaging workshop, standardized and clean production workshop, comprehensive office building and tea culture building have been built. It is planned to build a 1500 square meter comprehensive building integrating production, processing and reception in Houkeng, the core production area, the second phase production plant and staff dormitory building in the park, which are also under construction. The company also invested more than 8 million yuan in Wushi Township, Huangshan District to build Huangshan Maofeng base. While promoting the industrialization of Taiping Houkui, the company strives to revitalize Huangshan Maofeng Tea and benefit the tea farmers in the whole district. In 2009, Huangshan Houkeng Tea Co., Ltd. was authorized to be the "authorized tea manufacturer of Shanghai World Expo" and Taiping Houkui of Houkeng brand was authorized to be the authorized tea of Shanghai World Expo. In 2010, the company formally cooperated with Shenzhen Red chip Investment Co., Ltd. and Shenzhen tianjixing Investment Co., Ltd. with a total investment of 100 million yuan. In the first phase, the company has invested 20 million yuan to jointly build the "monkey pit" brand, and finally the monkey pit company will be packaged and listed. The company has set up branches in Shanghai, Hefei and Tunxi, offices in Beijing and Shandong, sales outlets in more than ten large and medium-sized cities in China, such as Shenzhen, Tianjin, Guangxi, Shijiazhuang, Jiangsu, Wuhu, Maanshan, Tongling, Fuyang, Huaibei and Suzhou, and some products are exported to Europe, Japan and other places. Taiping Houkui was founded around 1900. Fang's ancestors, Fang Nanshan and Fang xiancang, who lived in Houkeng at that time, adopted traditional tea planting methods and unique production techniques. They carefully selected strong and tender tea leaves in Houkeng area, which were flat, straight and with two leaves and one bud. They had good color, fragrance and taste. Because they were the first ones in Jiancha, they took the word "monkey" from Houkeng, the place of origin, and named it "monkey"“ Taiping Houkui. Taiping Houkui tea has two leaves and one bud, which is commonly known as "two knives and one gun". It is flat, straight, big and heavy. It has the name of "Houkui has two sharp ends, no scattering, no warping and no curling". It is green and smooth in color, known as "Prince of green and gold". It has a hidden pekoe, a green vein and a red vein, which is commonly known as "red silk thread". In the cup, you can brew slowly, or sink or float, just like "the gathering of swords and spears, the dancing of dragons and birds", the bottom of the leaves is bright and green, the buds and leaves are plump, the color of the soup is clear and green, the fragrance of the orchid is high, the taste is sweet and mellow, and there is a unique "monkey charm". When you drink, you can enjoy the artistic conception of "the first bubble is fragrant, the second bubble is fragrant, the third bubble is fragrant and the fourth bubble is still fragrant". The Houkeng area in Huangshan District (formerly Taiping County), the origin of Houkui in Taiping, is located at an altitude of more than 700 meters, beside the Taiping Lake, with crisscross mountains, ups and downs, deep pit Valley, and mountains and rivers reflecting each other. "When it's sunny, it's foggy in the morning and evening, and rainy days are full of clouds.". The conditions required by Taiping Houkui are very special. The soil is the black sand soil weathered by metamorphic shale, which is rich in mineral nutrition. The tea garden is more than 700m above the sea level, persimmon tea is a good variety of tea trees, and the coverage rate of the four week vegetation in the tea garden is more than 90%. The three natural villages of Houcun, Hougang and Yanjia in Xinming Township, with unique natural environment, are the core producing areas of Houkui in Taiping. The company's tea garden base is mainly concentrated in the core area. "Houkeng" Taiping Houkui registered trademark is a famous trademark in Anhui Province and Huangshan City. "Houkeng" Taiping Houkui tea produced by the company is a famous brand product in Anhui, a famous agricultural product in Anhui and ten famous brands in Anhui Province. In March 2007, Taiping Houkui, the "monkey pit" brand produced by the company, was selected as one of the "national ceremony tea". During the "year of China" activity in Russia, President Hu Jintao presented it to President Putin of Russia at that time. "Houkeng" brand Taiping Houkui has won the first prize of "China tea cup" national famous tea competition in 2001, the gold prize of 2002 (Wuhu) International Tea Expo and the honor of "ten thousand people taste tea" special tea, and successfully auctioned at the price of 70000 yuan per five grams. In 2003 and 2004, it was honored as the only tea brand in the province with "315" people questionnaire survey on consumer satisfaction brand; in 2003, it was rated as "quality assured, focus on brand protection" by China Consumer Protection Foundation. In 2003, the 8th Huangshan International Tourism Festival and Hui Culture Festival was selected as the designated tea; in 2004, China (Wuhu) International Tea Expo, won the title of "tea king" with the highest honor of the conference, and successfully auctioned at a high price of 61000 per 50g. In May 2009, it was successfully auctioned at the 5th International Tea Expo in Jinan, Shandong Province, China at a high price of 1.0 g and 200000 yuan. In May 2005, it won the "Special Gold Award" and "top ten famous tea brands in Anhui Province" at Huangshan tea Shanghai Trade Fair and the first tea industry fair in Anhui Province; in November, it was rated as the "recommended brand of reassuring tea China Association" by China Tea Circulation Association. In 2008, it won the first China (Anhui) tourism souvenir creative and packaging design competition "Silver Award". In February 2009, it was awarded the title of "standardization good behavior enterprise"; in March, it was awarded the title of "elegant demeanor Award" in the second Huangshan Tourism Commodity Design Competition and tourism commodity development selection competition; in April, it was awarded the title of "2006-2007 Huangshan science and technology third prize" by Huangshan District People's government; in April 2009, it was awarded the license of "Taiping Houkui" certification trademark. In June of the same year, it was awarded the "brand award" of China Huangshan tea, famous agricultural products and tourism (Shanghai) Expo. In 2010, it was awarded the title of Hanzhong Xianhao Cup "tea event merit of the 60th anniversary of new China". The 2010 Hong Kong International Tea Exhibition was awarded the "2010 most popular tea Excellence Award", "golden bud Award", Anhui Science and technology research achievement certificate and other honorary titles. At present, the company carries out standardized trial operation in accordance with modern enterprise system, continues to adopt the industrialized operation mode of "company + base + farmer", takes the road of order agriculture, takes "developing tea industry economy, benefiting tea farmers, carrying forward Houkui culture" as the enterprise tenet, takes "satisfying consumers and tea farmers" as the enterprise operation objective, and takes "high-end gift tea and tourism products" as the enterprise operation objective For market positioning, to promote the development and upgrading of Taiping Houkui industrialization and enhance the brand value of Taiping Houkui as its own responsibility, to achieve the development and growth of enterprises.

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