迷你铅笔PencilMini品牌怎么样 申请店铺
添翔服饰有限公司成立于1996年,为一家专注于儿童时尚产业的品牌集团公司,旗下拥有四大时尚童装品牌:主打品牌 Pencil Club 铅笔俱乐部 (4-14岁)—快时尚优雅的欧洲风、 Pencil Mini 迷你铅笔 (0-5岁)—欧美婴幼儿时尚外出服、 Andy Party 安迪派对 (4-14岁)—炫酷多彩的时尚街头风、 Best Wear V字手 (1-13岁)—简约大方的亲民秀。公司通过市场细分确定四大童装品牌定位,由意大利、法国等服装设计师团队全程指导,专业打造儿童时尚服饰品牌。
迄今,公司旗下品牌营销网络已遍布全国各大区,囊括华南、华中、华东、华北、西南五大行政中心体系。华南以广东为根据地,分区广州、深圳、珠海、佛山、东莞、惠州等地;华东以上海为中心,辐射杭州、南京、合肥等地;华中以武汉为中心,影响湖北、湖南等地;华北以北京为中心,覆盖河北、河南、陕西、山西等地;西南以重庆为中心,覆盖成都、昆明等地,终端销售网点达1500余家,并正以更迅猛的态势不断扩大。
添翔十余年如一日专注于品牌的价值塑造与提升,在品牌的精细化、专业化、系统化的运营下,已拥有完善的供应链生产体系,年产量达700万件;占地80000㎡的生产物流配送中心;全程供、销、物流一体化的ERP系统操作运营,实现生产-销售实时动态管理;立体化互联网时代的营销模式,打造品牌文化,以更有效的推广传播方式提升品牌的影响力。
Tianxiang Clothing Co., Ltd. was founded in 1996. It is a brand group company focusing on children's fashion industry. It has four major fashion children's clothing brands: pencilclub pencil Club (4-14 years old) - fast fashion elegant European style, pencilmini pencil (0-5 years old) - European and American baby fashion outerwear, Andy Party (4-14 years old) - cool and colorful fashion street Wind, best wear V hand (1-13 years old) - simple and generous show for people. The company determines the positioning of four children's clothing brands through market segmentation, and under the guidance of Italian, French and other clothing designer teams, it is specialized in creating children's fashion clothing brands. So far, the company's brand marketing network has been spread all over the country, including the five administrative center systems of South China, central China, East China, North China and southwest. South China is based in Guangdong, and divided into Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Huizhou, etc.; East China is centered in Shanghai, and radiates to Hangzhou, Nanjing, Hefei, etc.; Central China is centered in Wuhan, affecting Hubei, Hunan, etc.; North China is centered in Beijing, covering Hebei, Henan, Shaanxi, Shanxi, etc.; Southwest China is centered in Chongqing, Chengdu, Kunming, etc The number of terminal sales outlets has reached more than 1500, and is expanding with a more rapid trend. Tianxiang has been focusing on the value building and promotion of the brand for more than ten years. Under the refined, specialized and systematic operation of the brand, Tianxiang has a complete supply chain production system with an annual output of 7 million pieces, a production logistics distribution center covering an area of 80000 ㎡, an ERP system integrated with the whole process of supply, sales and logistics, which realizes the real-time dynamic management of production and sales, and three-dimensional interaction In the era of Internet, we should build brand culture and enhance the influence of brand by more effective promotion and communication.
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