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万家宝在酸奶行业中的票数：434 更新时间：2025-08-01

万家宝是哪个国家的品牌？「万家宝」是黑龙江省万家宝鲜牛奶投资有限公司旗下著名品牌。该品牌发源于黑龙江哈尔滨市，由创始人王牧野在2009-09-30期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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万家宝鲜牛奶有限公司始建于1998年，公司坐落于素有“东方小巴黎”之称的哈尔滨，位于道里区机场路12公里处，交通便捷。公司乳制品生产项目总占地20000平方米，总建筑面积12000平方米，拥有员工1500余人，其中大专以上专业人才占员工总数的60%以上，是集乳品科研、生产、销售、配送、服务于一体的现代化股份制企业。

公司依托于中国乳品专家的摇篮——东北农业大学的雄厚技术支持，选用黑龙江绿色的原生态牧场奶源，采用国际水平的生产设备和瑞典的安全环保包装，拥有精湛的科学管理和专业的人才队伍，秉承高度的社会责任感和使命感，每天坚持制造高品质的牛奶，从而精心打造出“万家宝”这一享誉龙江的鲜牛奶品牌。目前，公司研发上市推广了涵盖巴氏鲜牛奶2类、爱壳包鲜奶3类、调味巴氏奶5类、酸牛乳饮品2类、凝固型酸奶1类、搅拌型酸奶7类等全线液态奶产品，产品共计20类，包装形式多样，能适应不同消费群体的需求。

公司以“固守产品质量之本，勇担民族健康之责”为已任，结合自身实际情况，依据国际标准建立了一整套完善动态的质量管理体系。从奶牛饲养管理入手，严格控制原奶质量，原奶入厂生产加工过程中还需对每个生产工序及产品样进行二十四道专项检测，每项指标合格方能入库上市销售。其中，公司主要产品“万家宝酸奶”因其奶源采自集约化奶牛养殖小区，奶质新鲜纯正，加工工艺精良。

到目前为止，万家宝鲜牛奶有限公司累计为哈尔滨市区内超过20万户家庭提供高品质的鲜牛奶家庭配送服务，配送鲜牛奶产品种类达10余种口味，市民每天早06：30前就能喝到新鲜的、符合自己口味的鲜牛奶。同时向社会提供直接工作岗位近1000个，配套工作岗位500余个，直接带动和影响近万养殖户发展集约化奶牛养殖，使近千户农户通过发展奶牛养殖而走上富裕道路。

经过10年来的发展，公司从整合营销、创建市场网络入手，搭建了良好的销售合作平台，建立了高素质的营销队伍。采取多种经营模式，建立了立体式的营销战略，现产品已覆盖黑、吉、辽主要城市的KA和深分渠道网点。被认为鲜奶家庭配送、酸奶、活性菌乳饮品领域的佼佼者。

WANJIABAO fresh milk Co., Ltd. was founded in 1998, the company is located in Harbin, known as "little Paris in the East", 12 kilometers away from airport road, Daoli District, with convenient transportation. The company's dairy production project covers a total area of 20000 square meters, with a total construction area of 12000 square meters, and has more than 1500 employees, of which more than 60% are professionals above junior college level. It is a modern joint-stock enterprise integrating dairy research, production, sales, distribution and service. Relying on the strong technical support of Northeast Agricultural University, the cradle of China's dairy experts, the company selects Heilongjiang green original ecological dairy milk source, adopts international level production equipment and Swedish safety and environmental protection packaging, has a superb scientific management and professional talent team, adheres to a high sense of social responsibility and mission, and insists on manufacturing high-quality milk every day We have meticulously created "WANJIABAO", a famous brand of fresh milk in Longjiang. At present, the company's R & D and Marketing covers the whole line of liquid milk products, including pasteurized fresh milk category 2, shell wrapped fresh milk Category 3, seasoned pasteurized milk category 5, sour milk beverage category 2, solidified yoghurt category 1, stirred yoghurt category 7, etc. there are 20 categories of products in total, with various packaging forms, which can meet the needs of different consumer groups. The company has established a complete and dynamic quality management system in accordance with international standards, taking "stick to the foundation of product quality and take the responsibility of national health bravely" as its own responsibility, combined with its own actual situation. Starting from cow feeding management, strictly control the quality of raw milk. During the production and processing of raw milk, it is necessary to carry out 24 special tests on each production process and product sample, and only when each index is qualified can it be put into the market for sale. Among them, the company's main product "WANJIABAO yoghurt" is fresh and pure milk with excellent processing technology because its milk is sourced from intensive dairy farming community. So far, WANJIABAO fresh milk Co., Ltd. has provided high-quality fresh milk home delivery service for more than 200000 families in Harbin urban area. There are more than 10 kinds of fresh milk products distributed, and the citizens can drink fresh milk meeting their own taste before 06:30 every day. At the same time, it provides nearly 1000 direct jobs and more than 500 supporting jobs to the society, which directly drives and affects nearly 10000 farmers to develop intensive dairy farming, and makes nearly 1000 farmers go on the road of prosperity through the development of dairy farming. After 10 years of development, the company has built a good sales cooperation platform and a high-quality marketing team by integrating marketing and creating a market network. We have established a three-dimensional marketing strategy by adopting a variety of business models, and now our products have covered Ka and deep sub channel outlets in major cities of Hei, Ji and Liao. It is regarded as the leader in the field of fresh milk home distribution, yoghurt and active mushroom milk drinks.

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