东方刺绣品牌怎么样 申请店铺

东方刺绣品牌创立于1976年，距今已有38年的发展历史，是国内较早的家纺品牌之一。品牌创始人王仁爱先生从小喜爱中国传统的刺绣文化，更决心将刺绣文化发扬光大，期许将这种东方美学传扬到世界的每一个角落。通过长时间的琢磨与研究，最终想到以床上用品为窗口，将艺术与生活紧密结合，东方刺绣品牌的雏形由此形成。

上海东方刺绣家纺有限公司是一家集设计、生产、销售东方刺绣品牌的专业家纺企业，也是国内较早涉及家用纺织品行业并形成自己品牌优势的家纺企业，公司实行特许连锁专卖体系，为消费者提供着优质的产品和规范的服务。公司先后开发了九大类系列：豪华大套件系列，婚庆系列，居家系列，被芯系列，枕芯系列，毛毯系列，床垫系列，夏令用品系列，儿童用品系列等。东方刺绣品牌源于古老的东方文化传统，融入欧洲家纺设计理念，代表中国传统手工绣花和西方时尚家纺的结合，强调科技是成就健康睡眠的根本，优化多种生活元素，有效保证了东方刺绣产品的高品质，充分体现了家居人性化的特征和魅力，为消费者带来快乐的生活享受。

东方刺绣拥享博大精深的东方文化传统，在家纺设计领域独辟蹊径，通过对东方文化传统元素的应用和图案设计构成要素的提升，为东方文化打开一个不受制约和禁锢的艺术领地，为现代纺织品艺术和民族特色刺绣工艺增加了新的价值元素，把民族刺绣工艺推向了一个时尚的高度，通过对传统元素进行概括、提炼、凝聚和升华，并进行条理化、格式化和符号化。品牌成立三十年来，游弋于古典与现代之间，不断的在东方与西方的冲突、融合中成长，传承浪漫情怀，塑造出不可思议的文化魅力。

品牌座落在“织造尚松江，浆染尚芜湖”的上海松江，松江的纺织业自元朝黄道婆起便一脉相承，受明代“云间派”绘画风格的影响，针法繁复，运丝如笔，配色柔雅，颇具绘画的神韵。明代起，松江露香园顾绣流行于世，潇洒飘逸的顾绣于牵针引线间一丝一缕的创造了自成一派的艺术风格，其作品写真传神，妙趣盎然，深得儒雅名士之推崇。

“东方刺绣”张扬着血缘中的东方情结，其产品中时尚的情怀和儒雅的人文气息相得益彰，袍、水袖、轻纱、香绸…….；牡丹、雏菊、针叶、雪松…….；黄金、朱红、水绿……..各种元素的糅合应用，率意自然，既有文化的追忆和回溯，又有生活的崇扬和谐趣。

Oriental embroidery brand was founded in 1976, with a history of 38 years. It is one of the earliest home textile brands in China. Mr. Wang Ren'ai, the founder of the brand, loved the traditional Chinese embroidery culture since he was young, and he was determined to carry forward the embroidery culture, hoping to spread this oriental aesthetics to every corner of the world. After a long time of deliberation and research, I finally thought of taking bedding as a window, combining art and life closely, which formed the prototype of Oriental embroidery brand. Shanghai Oriental embroidery Home Textile Co., Ltd. is a professional home textile enterprise integrating design, production and sales of Oriental embroidery brand. It is also an early domestic home textile enterprise involved in the home textile industry and forming its own brand advantage. The company implements a franchise chain monopoly system, providing consumers with high-quality products and standardized services. The company has developed nine kinds of series: luxury suite series, wedding series, home series, quilt series, pillow core series, blanket series, mattress series, summer supplies series, children's supplies series, etc. The Oriental embroidery brand originates from the ancient oriental cultural tradition, integrates into the European home textile design concept, represents the combination of Chinese traditional hand embroidery and Western fashion home textile, emphasizes that technology is the fundamental to achieve healthy sleep, optimizes various living elements, effectively guarantees the high quality of Oriental embroidery products, fully embodies the characteristics and charm of home humanization, and brings happiness to consumers Enjoy life. Oriental embroidery enjoys extensive and profound oriental cultural tradition, which is unique in the field of home textile design. Through the promotion of the application of traditional elements of Oriental culture and the elements of pattern design, it opens an unrestricted and imprisoned artistic territory for oriental culture, adds new value elements for modern textile art and embroidery technology with national characteristics, and pushes the national embroidery technology to a new level A high level of fashion, through summarizing, refining, condensing and sublimating traditional elements, and organizing, formatting and symbolizing. Since its establishment 30 years ago, the brand has been cruising between the classical and the modern, growing up in the conflict and integration between the East and the west, inheriting the romantic feelings and shaping the incredible cultural charm. The brand is located in Songjiang of Shanghai, where "weaving is still Songjiang and dyeing is still Wuhu". Songjiang's textile industry has been in the same line since Huang Daopo of the Yuan Dynasty. Influenced by the painting style of "Yunjian school" in the Ming Dynasty, the technique of needle is complex, silk is like a pen, and the color is soft and elegant, which has the charm of painting. Since the Ming Dynasty, Gu embroidery has been popular in Songjiang Luxiang garden. The elegant Gu embroidery creates a unique artistic style between the lead and the needle. Its works are vivid, interesting and highly praised by the scholars. "Oriental embroidery" publicizes the Oriental complex of consanguinity. Its fashionable feelings and elegant humanistic atmosphere complement each other in its products. Robes, sleeves, light yarns and fragrant silks . peony, Daisy, needle leaf, cedar ; gold, vermilion, water green The combination and application of various elements lead to the nature of meaning. It has not only the recollection and retrospection of culture, but also the advocating of harmony in life.

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