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浙江希乐工贸有限公司位于浙江省台州市黄岩，是一家集口杯研发、制造和销售于一体的民营企业，公司主营PC太空杯系列和不锈钢真空保温系列。截至2010年，希乐已建成建筑面积达2万多平方米的两大生产厂区，拥有三十多套先进的注塑和吹瓶设备，两条不锈钢真空杯生产线和四百多名优秀职员，目前已实现日产PC太空杯9万只、不锈钢真空杯1.5万只、单层运动瓶2万只的生产能力。产品与营销创新是希乐战略全局中的核心竞争因素，通过分析国内外设计研发趋势并强化自身研发经验，希乐每年向市场推出数十款新品，新品销售占总销量40%以上，是同行业平均更新率的3倍多。与此同时，一个又一个波次的促销活动不断推动市场攀登一个又一个的高峰，并取得了市场和消费者的广泛好评。

高瞻远瞩的战略布局

早在建业之初，高瞻远瞩的顾普荣董事长就深知人才的重要性，在不断培养储备优秀员工外，适时引入外部人才提高管理水平，以满足企业高速发展需要。同时聘用拥有国内知名上市公司管理经验的蔡瑞兴先生为公司高级顾问，全面评估和纠正企业运营思路和方法，为企业发展获得更大动力。

行业领先的研发实力

希乐拥有丰富工业品设计经验的专业团队，并聘请业界领先的品牌咨询公司来研究市场趋势、顾客需求及品牌定位。功能与产品的创新，是希乐人“创享愉悦生活”的翅膀。在迅速成长的过程中，希乐踏踏实实一手抓创新，一手抓品质，致力于向消费者提供高品质、高品位的饮水用具，为人们生活品质的提高不遗余力。

在整合团队的密切配合下，希乐关注市场动态，关注消费需求，更关注国际时尚趋势。同时注重来自市场第一线的反馈意见，注重与消费者沟通、销售员沟通、经销商沟通，从而让希乐的创新更精准、更有效，保证源源不断地向市场输送高品质、人性化、环保的新型产品。

经验丰富的市场团队

希乐通过科学的分销策略与市场规划，快速占领国内终端渠道和分销流通与批发渠道，截至2010年，希乐已经在北京，上海，郑州，武汉，广州，青岛设立六大驻外办事处，希乐品牌也全面进入了全国的家乐福，沃尔玛，大润发，好又多，华润万家，新一佳，乐购，欧尚，物美，步步高，新华都，永辉，武汉中百等国内重点终端体系，并在以上体系中，希乐PC系列产品的覆盖率和占有率均位于该分类第一名。

Zhejiang Xile industry and Trade Co., Ltd. is located in Huangyan, Taizhou City, Zhejiang Province. It is a private enterprise integrating R & D, manufacturing and sales of oral cups. Its main business is PC space Cup series and stainless steel vacuum insulation series. As of 2010, Xile has built two production plants with a building area of more than 20000 square meters, more than 30 sets of advanced injection molding and bottle blowing equipment, two stainless steel vacuum cup production lines and more than 400 excellent employees. At present, it has realized the production capacity of 90000 PC space cups per day, 15000 stainless steel vacuum cups and 20000 single-layer sports bottles. Product and marketing innovation are the core competitive factors in the overall strategic situation of Hiller. Through analyzing the design and R & D trends at home and abroad and strengthening its own R & D experience, Hiller launches dozens of new products to the market every year, with new product sales accounting for more than 40% of the total sales volume, more than three times the average update rate of the same industry. At the same time, wave after wave of promotional activities continue to promote the market to climb one peak after another, and has been widely praised by the market and consumers. The long-term strategic layout was established at the beginning of the business. The long-term chairman of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the board of directors of the. At the same time, Mr. Cai Ruixing, who has the management experience of domestic well-known listed companies, is employed as the senior consultant of the company to comprehensively evaluate and correct the operation ideas and methods of the enterprise, so as to obtain greater impetus for the development of the enterprise. The leading R & D strength in the industry, Xile has a professional team with rich experience in industrial product design, and employs a leading brand consulting company to study market trends, customer needs and brand positioning. The innovation of function and product is the wing of "creating and enjoying a happy life". In the process of rapid growth, Xile is committed to providing consumers with high-quality and high-grade drinking water appliances, and spare no effort to improve people's quality of life. With the close cooperation of the integration team, Xile pays attention to the market dynamics, consumer demand and international fashion trend. At the same time, it pays attention to the feedback from the first line of the market, the communication with consumers, salesmen and dealers, so as to make the innovation of Xile more accurate and effective, and ensure the continuous delivery of new products of high quality, humanization and environmental protection to the market. Through scientific distribution strategy and market planning, Xile, an experienced marketing team, has rapidly occupied domestic terminal channels, distribution, circulation and wholesale channels. As of 2010, Xile has set up six overseas offices in Beijing, Shanghai, Zhengzhou, Wuhan, Guangzhou and Qingdao. Xile brand has also entered Carrefour, Wal Mart, RT mart, Costco and RT Mart in China Home, xinyijia, Tesco, Auchan, Wumei, Bubugao, xinhuadu, Yonghui, Wuhan Zhongbai and other domestic key terminal systems, and in the above systems, the coverage and occupancy of Xile PC series products are ranked first in this category.

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