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Since Harbin Acheng factory of Tsingtao beer in 2003, the colorful draft beer of Tsingtao beer was formally born and quickly became popular in icecity. In the next year, the new model of Tsingtao Beer draught town will spread to the three northeastern provinces. In less than three years, Qingdao beer draught city quickly took the leading position in Sichuan, Jiangsu, Zhejiang, Anhui, Guangxi and other markets with the characteristic Qingdao beer colorful draught as the spearhead, and established the leading enterprise position in Qingdao beer colorful draught market. Since Zhengzhou, Henan, the new Tsingtao Beer draft garden model has been favored by the market rapidly. In just one year, more than 600 beer draft gardens have been successfully developed in China. Taking advantage of the 2010 World Cup, Qingdao and CCTV5 jointly launched the "Qingdao beer passion square" program. Once it was broadcasted, there was another garden frenzy nationwide, and the standardization of Qingdao beer draft garden was upgraded. Qingdao beer colorful draft has successfully developed 16 factories, supplying 30 provincial markets, from Harbin to Sanya, from Xi'an Daming Palace to Beijing bird's nest, and nearly 3000 Qingdao colorful draft Beer garden shines everywhere, basically completing the nationwide layout. In 2015, the draft beer market was further deepened. Qingdao colorful draft beer innovated and developed the "Qingdao beer draft bar" and "Qingdao beer happy motor car" modes, and created and developed a series of new catering mode brands including "boat power", "old boat bar", "baking power" and "captain's Wharf". Up to now, the draft beer city and draft beer garden have been developed in China over 10000 There are more than 1000 beer bars, more than 100 happy motor cars, nearly 500 new catering brand stores, and the national three-dimensional network layout is basically formed.

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