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Bally是一家具有150年历史的世界顶级品牌，1851年由carlfranzbally所创立。经过数年如一日的不懈努力研发，其品牌已经跻身世界顶级品牌行列。它“出身寒微”，诞生于瑞士的一个小村庄的一间丝带制作场。那年，carlfranzbally买了一双手制皮鞋送给太太作为礼物，其精致的做工让bally对制鞋发生了浓厚兴趣，进而钻研制鞋技术并开设首间皮鞋作坊，后来发展为批量生产。

bally的制鞋技术一流为世界所公认。在bally鞋类博物馆，竟然可以看到公元前1320-1085年间古埃及的palmshoe，还有15-18世纪的鞋状饮用器皿。由于bally出色的设计和精湛的工艺，bally已经在世界高尔夫业界甚至在世界男子、女子巡回赛职业选手之间也获得了崇高的声誉和地位。在bally鞋类博物馆还可以看到1880-1885的bally制造的女式鞋子，那种做工和款式现在看起来都不觉得过时，时空机器并没有使它花容失色，堪称“经典”。

bally鞋类、皮制品和衣服闻名于世。但以前的产品还没有专门面向高尔夫市场的。ballygolf是皮革用具商的分支机构。现在，bally瑞士公司总部是商标持有人，德国spiritofgolf是ballygolf品牌授权人，该公司拥有ballygolf品牌全球生产和销售权。欲在高尔夫市场有所作为，采取了一系列策略进军这个利润空间很大的市场，以迅雷不及掩耳之势攻克了这一高尔夫服饰“高地”。它的“护身符”主要是：悠久历史、先进技术、策略广告和文化品味。下面我们试着看看ballygolf品牌的成功之道。

bally，一个经营了百年的经典品牌，但在carlbally创始品牌的那一剎那，缘起的故事却是动人而美丽。1850年，瑞士绅士carlbally某日在巴黎的流行大道上发现一家鞋店，橱窗內的美丽皮鞋深深地吸引住他的目光，流连忘返之餘，决定买双鞋送给爱妻，却因为忘了尺寸，而将同一款式不同尺寸的皮鞋全部买下。这段carlbally與皮鞋的美丽邂逅，引发了他想要生产世界上最高级皮鞋的构想。隔一年，第一双bally皮鞋正式诞生。至今，bally更发展出皮包、时裝、饰品等，成为世界级的精品王国。经过350道手续才能完成的scribe皮鞋是bally鞋中的最受欢迎的经典代表。平均来说，每双bally皮鞋经过200道严格的制作与检验才能上市。品质自不在话下。女用、男用皮件，不论是皮包、皮带、皮夹、名片夹，甚至是领带、丝巾等点缀性质的商品，精致巧心的设计与服裝搭配，呈现出画龙点睛的巧妙效果，看见皮件上的「b」就宛如象征了精致优雅的传统欧洲风格，近年來趋向摩登的设计风格，也可在金属质材的运用与变化上显露出端倪。

精致的致地与做工，使实穿易搭配的bally服裝系列，表露出隽永的经典风格，精品作风、典匠风范都是其重要的特色。这也说明为何150年以来，bally始终受到众人的欢迎。在众多的名牌世家中，bally可称是独树一帜的一家。无论是时装、鞋类还是手袋，bally始终全心全意去实现一种“整体造型”的设计概念，使其作品散发出魅力十足的气质。如bally的鞋和手袋，都具有相近的设计特色，彩相同的皮革制造，缝制方式相同，甚至边标识的手法都相同，这一切均基于一种理念，那就是bally要创造一个丰富而多元化但仍是一个完美整体的时装世界。

Bally is a world top brand with a history of 150 years. It was founded by carlfranzbally in 1851. After years of unremitting research and development, its brand has become one of the world's top brands. It was born in a small village in Switzerland. That year, carlfranzbally bought a pair of handmade leather shoes for his wife as a gift. His exquisite workmanship made Bally have a strong interest in shoemaking. Then he developed shoe technology and opened the first leather shoes workshop, which later developed into mass production. Bally's first-class shoemaking technology is recognized by the world. In the Bally footwear Museum, you can see palmshoe in ancient Egypt between 1320-1085 B.C. and the footwear drinking vessels in the 15th-18th century. Due to Bally's excellent design and exquisite craftsmanship, Bally has gained a high reputation and status in the world golf industry and even among the world's men's and women's tour professionals. In the Bally footwear Museum, you can also see the women's shoes made by Bally from 1880 to 1885. The workmanship and style are not out of date now. The space-time machine does not make it lose color. It can be called "classic". Bally's shoes, leather products and clothes are famous all over the world. But previous products have not been specifically targeted at the golf market. Ballygolf is a branch of a leather goods company. Now, Bally Switzerland's headquarters is the trademark holder, while Germany's spirit of golf is the brand authorizer. The company has the global production and sales rights of the Bally golf brand. In order to make a difference in the golf market, we have adopted a series of strategies to enter the market with a large profit margin, and conquered the "highland" of golf apparel with the momentum of lightning. Its "talisman" mainly includes: long history, advanced technology, strategic advertising and cultural taste. Let's try to see the success of the ballygolf brand. Bally, a classic brand that has been running for a hundred years, but at the moment when the brand was founded, the story of its origin was moving and beautiful. In 1850, a Swiss gentleman, carlby ally, found a shoe shop on the popular Avenue in Paris one day. The beautiful leather shoes in the window attracted his eyes deeply. After lingering for a long time, he decided to buy a pair of shoes for his wife, but because he forgot the size, he bought all leather shoes of the same style and different sizes. This beautiful encounter between Carlbury and leather shoes triggered his idea of producing the world's most advanced leather shoes. One year later, the first pair of Bally leather shoes was officially born. So far, Bally has developed leather bags, fashion, accessories, etc., becoming a world-class boutique kingdom. The scribe shoes, which can be completed after 350 procedures, are the most popular classic representatives of Bally shoes. On average, each pair of Bally leather shoes can only be put on the market after 200 strict production and inspection. Quality is nothing. Women's and men's leather goods, no matter the goods with embellishment nature such as leather bag, belt, wallet, business card holder, even tie, silk scarf, etc., have exquisite and ingenious design and clothing collocation, showing the ingenious effect of finishing point. Seeing the "B" on leather goods is like a symbol of exquisite and elegant traditional European style. In recent years, it tends to modern design style, and can also be used in metal materials And change. The exquisite design and workmanship make the Bally clothing series wear well and easy to match, showing the meaningful classic style. The fine style and classic craftsman style are all its important characteristics. It also explains why Bally has been popular for 150 years. Among many famous brand families, Bally is a unique one. Whether it's fashion, footwear or handbags, Bally always wholeheartedly realizes a design concept of "overall modeling", which makes his works exude charming temperament. For example, Bally's shoes and handbags have similar design features. They are made of leather with the same color, sewed in the same way, and even marked with the same edge. All of these are based on the idea that Bally wants to create a rich and diversified fashion world that is still a perfect whole.

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