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Axis是一家为专业的安装提供网络视频解决方案的IT公司。它是网络视频方面的全球市场领先者，推动了从模拟向数字视频监控的转换。Axis的产品和解决方案基于开放的创新技术平台，主要用于安全监视和远程监控。

Axis总部设于瑞典，在全球19个国家和地区设有办事机构，并在70多个国家和地区拥有合作伙伴。它创立于1984年，是一家北欧上市公司（NASDAQOMXStockholm）。
Axis的总体目标

Axis的总体目标是进一步巩固和发展公司作为网络视频解决方案的市场领先供应商的地位。Axis旨在推动从模拟向基于网络的数字安全解决方案的转换，并继续巩固其在市场中的地位。这是一个预期快速增长的领域，Axis也将有很好的成长机会。
Axis的企业理念

Axis的企业理念是提供基于网络的智能产品和解决方案。它主要专注于增长快速的网络视频解决方案市场。此外，Axis在打印服务器方面也处于领先地位。其产品主要用于安全系统和远程监控的网络应用中。这些网络产品可使解决方案更有效，成本更低，灵活性和性能更高，从而使客户价值最大化。
Axis的产品系列

Axis致力用于安全监视和远程监控的专业的网络视频频解决方案。我们的产品包括网络摄像机，视频编码器，视频管理软件和一整套附件。

自1996年Axis推出全球第一台网络摄像机以来，它一直是网络视频解决方案方面的领跑者。Axis提供的广泛的网络摄像机和视频服务器应用场合很多。目前，其解决方案系列由广泛的视频解决方案组成，摄像机和服务器可用于从入门级到专业级的安装中。

几年来，在打印服务器方面，Axis一直是全球领先的品牌之一，可提供经济高效及用户友好的打印功能，而无需考虑网络环境或打印类型。Axis拥有市场最广泛的外部打印服务器系列，能够满足小型客户和大型公司及组织的要求。
Axis的客户

Axis的终端用户包括从大型的跨国公司到中小型企业，这些公司将Axis的产品和系统解决方案用在安装工程中以优化其商业过程。

Axis按其产品销售的重要性排列了六个终端用户行业。这些行业为：教育（大学，学校，教育机构），银行和金融（银行，邮局，保险公司），零售（商场，加油站，超市），交通（机场，火车站，港口，交通监控，收费站)，政府（警察局，军事部门，医疗部门，监狱，博物馆，娱乐机构）以及工业（流程工业，工程，建筑，制药，能源业）。
Axis的销售模式

Axis使用两级销售模式，利用经销商，分销商以及系统集成商。经过20多年来使用间接商业模式的经历，Axis已经建立了统一的渠道策略和政策。所有贴有Axis商标的产品一直以来并将一如继往地通过经销商和分销商渠道进行销售。其中包括IngramMicro,TechData以及Anixter等经销商。Axis也很荣幸地与诸如Niscayah,Lenel和Honeywell等杰出的公司建立了全球战略性合作伙伴关系。

目前，Axis在70多个国家有合作伙伴。为了优化网络市场渠道的使用，Axis开发了渠道合作伙伴项目。该项目旨在使客户正确地认识和利用资源，帮助实现商业成功。

Axis的另一个重要的工具是成功的应用开发合作伙伴计划（ADP）。该计划使应用开发人员与Axis的关系更密切，同时还能保证能开发出包含公司产品的涵盖广泛的应用程序。另外，ADP计划也推动了Axis向新市场和新语言领域的发展。
技术领先

Axis系列产品的核心是其自主研发的基于IP的技术平台。Axis的ETRAX和ARTPEC芯片在网络管理，通讯及图像压缩方面被看作是业内基准的核心组件。

Axis is an IT company that provides network video solutions for professional installations. It is a global market leader in network video, driving the transition from analog to digital video surveillance. Axis products and solutions are based on an open and innovative technology platform, mainly used for security monitoring and remote monitoring. Axis is headquartered in Sweden, with offices in 19 countries and regions around the world and partners in more than 70 countries and regions. Founded in 1984, it is a Nordic listed company (NASDAQ OMX Stockholm). Axis' overall goal axis' overall goal is to further consolidate and develop the company's position as a market leading supplier of online video solutions. Axis aims to drive the transition from analog to network-based digital security solutions and continue to consolidate its position in the market. This is an area that is expected to grow rapidly, and axis will also have good growth opportunities. Axis business philosophy axis business philosophy is to provide intelligent products and solutions based on the network. It focuses on the fast-growing market for online video solutions. In addition, axis is a leader in print servers. Its products are mainly used in security system and remote monitoring network applications. These network products can make the solution more effective, lower cost, higher flexibility and performance, so as to maximize customer value. Axis's product line axis is dedicated to professional network video frequency solutions for security monitoring and remote monitoring. Our products include webcam, video encoder, video management software and a complete set of accessories. Since axis launched the world's first webcam in 1996, it has been a leader in online video solutions. Axis offers a wide range of webcam and video server applications. At present, its solution family consists of a wide range of video solutions, and cameras and servers can be used for installation from entry-level to professional level. For several years, axis has been one of the world's leading brands in printing servers, providing cost-effective and user-friendly printing functions, regardless of network environment or printing type. Axis has the most extensive series of external printing servers in the market, which can meet the requirements of small customers and large companies and organizations. Axis's customers axis's end users range from large multinational companies to small and medium-sized enterprises, which use axis's products and system solutions in installation projects to optimize their business processes. Axis ranks six end-user industries by importance of product sales. These industries are: Education (universities, schools, educational institutions), banking and Finance (banks, post offices, insurance companies), retail (shopping malls, gas stations, supermarkets), transportation (airports, railway stations, ports, traffic monitoring, toll stations), government (police stations, military departments, medical departments, prisons, museums, entertainment institutions), and industry (process industry, engineering) , construction, pharmaceutical, energy industry). Axis's sales model axis uses a two-level sales model, using distributors, distributors and system integrators. After more than 20 years of using the indirect business model, axis has established a unified channel strategy and policy. All axis branded products have been and will continue to be sold through distributors and distributors. These include ingrammicro, techdata and anixter. Axis is also honored to establish a global strategic partnership with outstanding companies such as niscayah, Lenel and Honeywell. Currently, axis has partners in more than 70 countries. In order to optimize the use of network market channels, axis developed a channel partner project. The purpose of the project is to enable customers to correctly understand and use resources to help achieve business success. Another important tool for axis is the successful application development partner program (ADP). The program brings application developers closer to axis, while ensuring that they can develop a wide range of applications that include the company's products. In addition, the ADP program has driven axis to new markets and new languages. The core of axis series of leading technology products is its independently developed IP based technology platform. Axis's etrax and artpec chips are regarded as the core components of industry benchmarks in network management, communication and image compression.

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