蒙牛品牌怎么样 申请店铺

蒙牛乳业（集团）股份有限公司成立于1999年8月，总部设在内蒙古自治区呼和浩特市和林格尔盛乐经济园区，是国家农业产业化重点龙头企业、乳制品行业龙头企业。2009年7月，中国最大的粮油食品企业中粮集团入股蒙牛，成为“中国蒙牛”第一大股东。中粮的加入，推动了蒙牛“食品安全更趋国际化，战略资源配置更趋全球化，原料到产品更趋一体化”进程。

蒙牛已经建成了集奶源建设、乳品生产、销售、研发为一体的大型乳及乳制品产业链，规模化、集约化牧场奶源达94%以上，居行业领先。目前，蒙牛在全国20多个省区市建立了31个生产基地50多个工厂，年产能超过770万吨，年销售额超过430亿元。近年来，蒙牛着力整合全球优势资源，先后与丹麦Arla、法国Danone（达能）、美国WhiteWave、新西兰AsureQuality（安硕）达成战略合作，并联合君乐宝、雅士利、现代牧业、原生态牧业等国内优秀伙伴，快速与国际乳业先进水平接轨，为消费者提供营养健康的食品。

蒙牛积极投入研发资金，建成了国际领先的乳制品研发中心，并承担中国农业部与丹麦食品、农业和渔业部牵头成立的“中国-丹麦乳品技术合作中心”这一国家级合作项目在中方的实施。蒙牛先后与30余家高等院校和科研机构建立了合作关系，在为行业培养人才和解决制约发展的关键技术方面发挥着重要作用。截至2013年底，蒙牛集团申请专利1409件，授权专利1029件。

针对中国消费市场需求的不断升级，蒙牛集团不断开辟细分市场，培育出一代又一代引导市场消费潮流的拳头产品，逐渐形成四大系列400多个品项构成的全方位、立体化乳制品矩阵。在高端牛奶产品特仑苏之后，相继推出未来星儿童牛奶、蒙牛真果粒以及获得“国食健字号”证书的冠益乳、优益C等高端系列新品。蒙牛产品以优良的品质和不断创新的品类赢得了消费者的持续认可，多次荣获“最受消费者喜爱商品”、“最受信赖食品品牌”等殊荣。

在2007年第27届世界乳业大会上，蒙牛高端产品“特仑苏”获得“产品开发奖”，实现了中国在世界乳业史上金牌“零的突破”；在2010年世界食品品质评鉴大会上，蒙牛“早餐奶”和“未来星”儿童牛奶荣膺大奖，同时，“未来星”还获得法国SIAL国际食品展“创新大奖”；蒙牛“真果粒”历经29个国家的合作媒体及SIAL金奖全球评委的终审评选，代表中国赢得SIAL国别金奖；在素有食品界“奥林匹克”之称的2010年第15届世界食品科技大会上，蒙牛“冠益乳”凭借其高附加值的科技含量以及对社会消费群体的健康贡献，赢得“国际食品工业大奖”；在2011年的第28届世界乳业大会上，蒙牛“新养道”荣获“乳品创新奖”。

蒙牛倡导“有质量才有未来”的理念,对标国际领先企业的质量管理模式，梳理奶源、生产、销售等产业链上的各项环节，建立起从“田间到餐桌”全产业链端到端质量管理体系，从原料到成品再到经销的每个环节，全程记录存档，确保每一包牛奶的放心安全。

蒙牛把公益看成是爱和幸福的接力，将社会责任融入到公司战略及日常经营和管理中，15年来在环保和教育等方面持续投入，累积达近10亿元。

蒙牛关注贫困地区的“寻找最美乡村教师”活动，2013年，蒙牛联动社会名人、媒体记者和爱心合作伙伴500多人，深入到全国400多所乡村学校，寻访到300多位乡村教师,足迹遍布全国22个省份，54家蒙牛的合伙伙伴参与其中，累积捐款额达327万元。

蒙牛畅行可持续发展观，在大型牧场建设中，通过建设沼气发电项目和有机肥项目，有效解决了奶牛养殖中大量排泄物对环境的污染，取得了良好的社会效益和经济效益。

相关链接：未来星真果粒优益C 酸酸乳焕轻纯甄新养道冠益乳

Mengniu Dairy (Group) Co., Ltd., founded in August 1999, is headquartered in Shengle economic Park, Helinger, Hohhot City, Inner Mongolia Autonomous Region. It is a national key leading enterprise in agricultural industrialization and a leading enterprise in dairy industry. In July 2009, COFCO group, China's largest grain, oil and food enterprise, became the largest shareholder of "China Mengniu". COFCO's accession has promoted Mengniu's process of "more internationalization of food safety, more globalization of strategic resource allocation and more integration of raw materials and products". Mengniu has established a large-scale dairy and dairy product industry chain integrating milk source construction, dairy production, sales and R & D, with over 94% of the large-scale and intensive dairy milk sources, leading the industry. At present, Mengniu has established more than 50 factories in 31 production bases in more than 20 provinces, regions and cities, with an annual production capacity of over 7.7 million tons and an annual sales volume of over 43 billion yuan. In recent years, Mengniu has made great efforts to integrate global advantageous resources, successively reached strategic cooperation with Arla Denmark, Danone France, whitewave USA, asurequality New Zealand, and cooperated with domestic excellent partners such as JUNLEBAO, Yashili, modern animal husbandry, and original ecological animal husbandry to quickly integrate with the advanced level of international dairy industry and provide consumers with nutritious and healthy food. Mengniu has actively invested in R & D funds, built an international leading dairy product R & D center, and undertaken the implementation of the "China Denmark dairy technology cooperation center", a national level cooperation project led by the Ministry of agriculture of China and the Ministry of food, agriculture and Fisheries of Denmark, in China. Mengniu has established cooperative relations with more than 30 universities and scientific research institutions, which plays an important role in training talents for the industry and solving the key technologies restricting development. By the end of 2013, Mengniu Group had applied for 1409 patents and authorized 1029 patents. In view of the continuous upgrading of China's consumer market demand, Mengniu Group continues to open up market segments, cultivate generation after generation of competitive products to guide the market consumption trend, and gradually form a comprehensive and three-dimensional dairy product matrix composed of four series of more than 400 items. After the high-end milk product terensu, we have successively launched future star children's milk, Mengniu real fruit granule, Guanyi milk, Youyi C and other high-end series of new products which have obtained the certificate of "national food health brand". Mengniu products have won the continuous recognition of consumers for their excellent quality and constantly innovative categories, and won many honors such as "the most favorite product of consumers" and "the most trusted food brand". At the 27th World Dairy conference in 2007, Mengniu's high-end product "terensu" won the "product development award" and achieved the gold medal "zero breakthrough" in the history of world dairy industry in China; at the 2010 World Food Quality Evaluation Conference, Mengniu's "breakfast milk" and "future star" children's milk won the award, while "future star" also won the "innovation" of sial International Food Exhibition in France Award "; Mengniu's" real fruit grain "has been selected by the cooperation media of 29 countries and the global judges of the sial Gold Award, and won the sial National Gold Award on behalf of China; at the 15th World Food Science and technology conference in 2010, known as the" Olympic Games "in the food industry, Mengniu's" Guanyi milk "won the" National Prize "by virtue of its high value-added scientific and technological content and health contribution to social consumer groups International Food Industry Award; at the 28th World Dairy conference in 2011, Mengniu "new breeding way" won the "dairy Innovation Award". Mengniu advocates the concept of "quality is the future", compares the quality management mode of international leading enterprises, combs all links in the industrial chain such as milk source, production and sales, establishes the end-to-end quality management system of the whole industrial chain from "field to table", records and archives every link from raw materials to finished products to distribution, and ensures the safety of every package of milk. Mengniu regards the public welfare as the relay of love and happiness, integrates social responsibility into the company's strategy, daily operation and management, and has continuously invested in environmental protection and education for 15 years, accumulating nearly 1 billion yuan. Mengniu pays attention to the activity of "looking for the most beautiful rural teachers" in poverty-stricken areas. In 2013, Mengniu contacted more than 500 social celebrities, media reporters and caring partners, went to more than 400 rural schools across the country, and visited more than 300 rural teachers, covering 22 provinces. 54 Mengniu partners participated in the activity, with a total donation of 3.27 million yuan. In the construction of large-scale ranch, through the construction of biogas power generation project and organic fertilizer project, the environmental pollution caused by a large number of excreta in dairy farming has been effectively solved, and good social and economic benefits have been achieved. Related links: future star fruit, grain, yoghurt, light and pure, new nourishing Daoguan yoghurt

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